WWE® Payback Delivers Records for Viewership, Gate & Merchandise
- Viewership of Payback up 36% from previous record in 2016.
- Largest gate ever for any Payback, up 13% from previous record.
- Merchandise sales up 182% from previous record in 2017.
- None.
WWE® PAYBACK DELIVERS RECORDS FOR VIEWERSHIP, GATE & MERCHANDISE (Photo: Business Wire)
Viewership of Payback was up 36 percent versus the previous record set in 2016. With 12,468 in attendance, it marked the largest gate ever for any Payback, up 13 percent versus the prior record set in
In addition, Payback broke the all-time event merchandise record. In partnership with special event retail partner Fanatics, merchandise sales were up 182 percent versus the previous record set in 2017.
2023 Payback was also the most-viewed social Payback of all time with a combined 146 million social views, up 44 percent from the previous record set in 2020. The most-viewed moment across social platforms was Cody Rhodes announcing Jey Uso would be joining the Monday Night Raw roster which generated more than seven million social views across all platforms in one day.
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Source: WWE
