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WW Launches First Ready-to-Drink, Canned Coffee Lattes

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WW International, Inc. (NASDAQ: WW) has announced the launch of its ready-to-drink coffee, now available online and in WW Studios. Initial offerings include Café Latte and Mocha Latte, each with only 3 SmartPoints per serving, significantly lower than the market average. Each can contains 11g of protein, fiber, and is sweetened with 100% cane sugar, made without artificial ingredients. This product aligns with rising consumer demand for convenient, healthier beverage options, reflecting WW's commitment to wellness.

Positive
  • Launch of ready-to-drink coffee lattes meets increasing consumer demand for convenient beverages.
  • Each latte contains only 3 SmartPoints, appealing to health-conscious consumers.
  • Product is free from artificial sweeteners, flavors, colors, and preservatives.
Negative
  • None.

NEW YORK, Sept. 14, 2020 /PRNewswire/ -- WW International, Inc. (NASDAQ: WW), a global wellness company powered by the world's leading commercial weight management program, announced today the launch of its new ready-to-drink coffee available now online at the WW Shop and in WW Studios in mid-October. 

Initially available in two flavors, Café Latte and Mocha Latte, each single-serve can has added protein and a rich and creamy flavor. Additionally, each can contains only 3 SmartPoints per serving, lower than the marketplace average of 8 SmartPoints. 

"Our members love coffee - it is actually the most tracked beverage in the WW app - and consumer demand for convenient, ready-to-drink coffees continues to increase," said Jaclyn London, MS, RD, CDN, Head of Nutrition and Wellness at WW. "The new WW lattes are made with simple ingredients, packed with protein, have 20% of the Daily Value for calcium and are significantly lower in added sugar compared to popular drinks at cafes and chains, for a beverage that's a flavorful and healthier alternative." 

Key product benefits for the WW ready-to-drink coffee include: 

  • Similar caffeine content to a cup of coffee (80-85g)
  • Good source of protein (11g) and fiber (3g)
  • Sweetened with 100% cane sugar 
  • No artificial colors, sweeteners, flavors or preservatives
  • Can be served over ice or straight from the can, refrigeration optional 

WW believes that wellness can fit into everyone's life and is committed to offering products that live up to what consumers expect from a health and wellness brand, as well as meet member and consumer demand. All of the WW consumable products sold in WW Studios and in the WW Shop online contain no artificial sweeteners, flavors, colors or preservatives.

Four-packs of the WW ready-to-drink lattes are available for purchase today online at www.ww.com/us/shop

About WW International, Inc.
WW – Weight Watchers reimagined – is a global wellness company powered by the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging tech-enabled experience and face-to-face group workshops, members follow our livable and sustainable program of healthy eating, physical activity, and a helpful mindset. Leveraging more than five decades of experience in building inspired communities and our deep expertise in behavioral science, we aim to democratize wellness and to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.  

For more information, contact: 
media@ww.com 

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SOURCE WW International, Inc.

FAQ

What is the new product launched by WW International on September 14, 2020?

WW International launched ready-to-drink coffee lattes available in Café Latte and Mocha Latte flavors.

What are the nutritional benefits of WW's ready-to-drink coffee?

Each can contains 11g of protein, 3g of fiber, and is sweetened with 100% cane sugar, without artificial ingredients.

Where can I purchase WW's new ready-to-drink coffee?

The ready-to-drink coffee is available online at the WW Shop and in WW Studios starting mid-October.

What is the SmartPoints count for WW's new coffee lattes?

Each serving of the new coffee lattes contains only 3 SmartPoints.

WW International, Inc.

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