Wintrust Names New Leader for Brand, Engagement, and Impact
Wintrust Financial (Nasdaq: WTFC) has appointed Amy Yuhn as Executive Vice President for Brand, Engagement, and Impact, a newly created position. In this role, Yuhn will oversee marketing, corporate communications, and community impact initiatives.
Yuhn joins Wintrust from CIBC, where she served as Chief Marketing Officer and Head of Corporate Communications for CIBC U.S., and most recently led their U.S. Personal and Community Development Banking Group. Her career includes journalism experience with The Associated Press and Reuters, followed by corporate communications roles at Harris Bank and The PrivateBank.
Tim Crane, President and CEO of Wintrust, emphasized that under Yuhn's leadership, the company will continue to strengthen its brand, enhance engagement, and support community outreach efforts.
Wintrust Financial (Nasdaq: WTFC) ha nominato Amy Yuhn come Vicepresidente Esecutivo per il Marchio, l'Engagement e l'Impatto, una posizione di nuova creazione. In questo ruolo, Yuhn supervisionerà il marketing, le comunicazioni aziendali e le iniziative di impatto comunitario.
Yuhn si unisce a Wintrust da CIBC, dove ha ricoperto il ruolo di Chief Marketing Officer e Responsabile delle Comunicazioni Aziendali per CIBC U.S., e più recentemente ha guidato il loro Gruppo di Sviluppo Personale e Comunitario negli Stati Uniti. La sua carriera include esperienze giornalistiche con The Associated Press e Reuters, seguite da ruoli nelle comunicazioni aziendali presso Harris Bank e The PrivateBank.
Tim Crane, Presidente e CEO di Wintrust, ha sottolineato che sotto la guida di Yuhn, l'azienda continuerà a rafforzare il proprio marchio, migliorare l'engagement e supportare gli sforzi di outreach comunitario.
Wintrust Financial (Nasdaq: WTFC) ha nombrado a Amy Yuhn como Vicepresidenta Ejecutiva de Marca, Compromiso e Impacto, un puesto recién creado. En este rol, Yuhn supervisará el marketing, las comunicaciones corporativas y las iniciativas de impacto comunitario.
Yuhn se une a Wintrust desde CIBC, donde se desempeñó como Directora de Marketing y Jefa de Comunicaciones Corporativas para CIBC U.S., y más recientemente lideró su Grupo de Banca de Desarrollo Personal y Comunitario en EE. UU. Su carrera incluye experiencia en periodismo con The Associated Press y Reuters, seguida de roles en comunicaciones corporativas en Harris Bank y The PrivateBank.
Tim Crane, Presidente y CEO de Wintrust, enfatizó que bajo el liderazgo de Yuhn, la empresa continuará fortaleciendo su marca, mejorando el compromiso y apoyando los esfuerzos de outreach comunitario.
Wintrust Financial (Nasdaq: WTFC)는 Amy Yuhn을 브랜드, 참여 및 영향력 부문 부사장으로 임명했습니다. 이는 새로 만들어진 직책입니다. 이 역할에서 Yuhn은 마케팅, 기업 커뮤니케이션 및 지역 사회 영향력 이니셔티브를 감독하게 됩니다.
Yuhn은 CIBC에서 Chief Marketing Officer 및 CIBC U.S.의 기업 커뮤니케이션 책임자로 재직하다가 최근에는 미국 개인 및 지역 사회 개발 은행 그룹을 이끌었습니다. 그녀의 경력에는 The Associated Press 및 Reuters에서의 저널리즘 경험이 포함되어 있으며, 이후 Harris Bank와 The PrivateBank에서 기업 커뮤니케이션 역할을 수행했습니다.
Tim Crane, Wintrust의 사장 겸 CEO는 Yuhn의 리더십 아래 회사가 브랜드를 강화하고 참여를 증진하며 지역 사회 outreach 노력을 지원할 것이라고 강조했습니다.
Wintrust Financial (Nasdaq: WTFC) a nommé Amy Yuhn au poste de Vice-Présidente Exécutive pour la Marque, l'Engagement et l'Impact, un poste nouvellement créé. Dans ce rôle, Yuhn supervisera le marketing, les communications d'entreprise et les initiatives d'impact communautaire.
Yuhn rejoint Wintrust en provenance de CIBC, où elle a occupé le poste de Directrice Marketing et Responsable des Communications d'Entreprise pour CIBC U.S., et a récemment dirigé leur Groupe de Développement Personnel et Communautaire aux États-Unis. Sa carrière comprend une expérience journalistique avec The Associated Press et Reuters, suivie de rôles dans les communications d'entreprise chez Harris Bank et The PrivateBank.
Tim Crane, Président et CEO de Wintrust, a souligné que sous la direction de Yuhn, l'entreprise continuera à renforcer sa marque, à améliorer l'engagement et à soutenir les efforts d outreach communautaire.
Wintrust Financial (Nasdaq: WTFC) hat Amy Yuhn zur Executive Vice President für Marke, Engagement und Impact ernannt, eine neu geschaffene Position. In dieser Rolle wird Yuhn das Marketing, die Unternehmenskommunikation und die Initiativen zur gesellschaftlichen Wirkung überwachen.
Yuhn kommt von CIBC zu Wintrust, wo sie als Chief Marketing Officer und Leiterin der Unternehmenskommunikation für CIBC U.S. tätig war und zuletzt die US-Personal- und Community-Entwicklungsbankgruppe leitete. Ihre Karriere umfasst journalistische Erfahrungen bei The Associated Press und Reuters, gefolgt von Rollen in der Unternehmenskommunikation bei Harris Bank und The PrivateBank.
Tim Crane, Präsident und CEO von Wintrust, betonte, dass das Unternehmen unter Yuhns Leitung weiterhin seine Marke stärken, das Engagement verbessern und die Bemühungen um die Gemeinschaftsarbeit unterstützen wird.
- Creation of new executive position signals investment in brand and community engagement strategy
- Appointment of experienced financial services marketing executive with 15+ years industry experience
- None.
ROSEMONT, Ill., March 27, 2025 (GLOBE NEWSWIRE) -- Wintrust Financial Corporation (Nasdaq: WTFC) today announced Amy Yuhn has been named Executive Vice President for Brand, Engagement, and Impact, a new position that will oversee marketing, corporate communications, and community impact for the company.
“We are pleased to welcome Amy to Wintrust,” said Tim Crane, President and Chief Executive Officer, Wintrust. “Under Amy’s leadership, we will continue to build our brand, enhance internal and external engagement, and support our community outreach to further our mission to serve our clients, strengthen our communities, and grow our businesses.”
Yuhn joined Wintrust from CIBC, where she spent 15 years as Chief Marketing Officer and Head of Corporate Communications for CIBC U.S. (formerly The PrivateBank) before most recently serving as Head of CIBC’s U.S. Personal and Community Development Banking Group. She began her career as a journalist with The Associated Press and Reuters and then joined the Corporate Communications team at Harris Bank (now BMO) before moving to The PrivateBank to build its corporate communications and marketing programs.
“Wintrust is a well-respected company whose focus on client relationships and community engagement is a real differentiator,” Yuhn said. “I look forward to working with the team across Wintrust to show that our different approach drives better results for our clients, our employees, our communities, and our shareholders.”
Yuhn earned her bachelor’s degree in journalism from Michigan State University and her master’s degree in organizational communication at Northwestern University. She serves on the board of the Women’s Business Development Center, where she is chair of the Fundraising Committee.
About Wintrust
Wintrust is a financial holding company with
FOR MORE INFORMATION CONTACT:
Timothy S. Crane, President & Chief Executive Officer
David A. Dykstra, Vice Chairman & Chief Operating Officer
(847) 939-9000
Website address: www.wintrust.com
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