The Alkaline Water Company Announces Alkaline88® Placement in Costco Business Centers

Rhea-AI Summary

The Alkaline Water Company (NASDAQ: WTER) announces its Alkaline88® 1-Gallon 4 Pack will be available in fifteen Costco Business Centers nationwide. This partnership marks a significant growth opportunity for Alkaline88 in the club channel, benefiting from Costco's extensive membership base of over 110 million consumers. Initial orders are set to ship next week. The company continues to innovate in alkaline water production, offering a premium product with an 8.8 pH level and eco-friendly packaging. This launch is expected to enhance brand visibility and sales.

Positive

• Partnership with Costco Business Centers enhances distribution.
• Access to a large customer base with over 110 million Costco members.
• Initial orders scheduled to ship next week, indicating prompt rollout.
• Focus on premium product positioning and eco-friendly packaging.

Negative

• None.

The Alkaline88 1-Gallon 4 Pack Will Be Sold in Select Costco Business Centers Around the Country

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage^® company, is pleased to announce that the Alkaline88® 1-Gallon 4 Pack will be available in fifteen Costco Business Centers around the country.

Costco is one of the world’s largest retailers and has over 110 million members. It operates 575 warehouses in the United States and Puerto Rico, including the Costco Business Centers which are open to all its members with a focus on serving small business and other enterprises.

“Costco members shopping at fifteen select Business Centers around the U.S. will now be able to purchase Alkaline88^® by the case,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “Initial orders are scheduled to ship next week to make our 1-Gallon 4 Pack available in these high-volume warehouses. We continue to position Alkaline88 for growth in the all-important club channel and this placement, our first within Costco, is a very significant step for the brand.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage^® company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88^® and A88 Infused™ brands.

To purchase The Alkaline Water Company’s products online, visit us at www.alkaline88.com.

To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram, or LinkedIn.

About Costco Wholesale Corporation

Costco currently operates 834 warehouses, including 575 in the United States and Puerto Rico, 107 in Canada, 40 in Mexico, 31 in Japan, 29 in the United Kingdom, 16 in Korea, 14 in Taiwan, 13 in Australia, four in Spain, two each in France and China, and one in Iceland. Costco also operates e-commerce sites in the U.S., Canada, the United Kingdom, Mexico, Korea, Taiwan, Japan and Australia.

Notice Regarding Forward-Looking Statements:

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the statement relating to positioning Alkaline88 for growth in the all-important club channel.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220927005158/en/

The Alkaline Water Company Inc.

Jeff Wright

Director of Investor Relations

866-242-0240

investors@thealkalinewaterco.com

Media

Jessica Starman

888-461-2233

jessica@elev8newmedia.com

Source: The Alkaline Water Company Inc.

FAQ

What is the significance of Alkaline Water Company's product launch at Costco?

The launch of Alkaline88® 1-Gallon 4 Pack at Costco Business Centers is significant as it provides access to a large membership base, enhancing brand visibility and potential sales.

When will the Alkaline88 product be available in Costco locations?

The initial orders of Alkaline88® are scheduled to ship next week to fifteen select Costco Business Centers across the U.S.

What product is The Alkaline Water Company offering at Costco?

The Alkaline Water Company is offering its Alkaline88® 1-Gallon 4 Pack at select Costco Business Centers.

How many Costco Business Centers will carry Alkaline88?

Alkaline88® will be available in fifteen Costco Business Centers around the country.

What is the expected impact of the Costco partnership on WTER's growth?

The Costco partnership is expected to significantly boost Alkaline Water Company's growth in the club channel due to increased product accessibility to a large consumer base.