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The Alkaline Water Company Inc. (symbol: WTER) is a leading producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2012 and headquartered in Scottsdale, Arizona, the company has established itself as a prominent player in the beverage industry. The company's flagship product is bottled alkaline water, which is sold under the brand name Alkaline88. This product is available in various volumes and is known for its premium quality and health benefits.
In addition to plain alkaline water, the company also offers a range of flavored bottled alkaline water options. These flavors include raspberry, watermelon, lemon, lemon lime, peach mango, blood orange, and cucumber mint. This diversification in product offerings allows The Alkaline Water Company to cater to a wide range of consumer tastes and preferences.
Besides its core water products, the company has ventured into the wellness market with its A88CBD brand. Under this brand, The Alkaline Water Company sells hemp-derived CBD topical and ingestible products. These products are designed to provide wellness benefits and are available through various retail channels.
The Alkaline Water Company employs a robust distribution strategy, selling its products through brokers and distributors to a variety of retail outlets. These outlets include convenience stores, natural food products stores, large ethnic markets, and national retailers. The company also leverages e-commerce platforms to reach a broader audience.
Over the years, The Alkaline Water Company has achieved significant milestones. It continues to innovate and expand its product line, keeping up with consumer demand for healthier beverage options. The company's focus on quality and customer satisfaction has earned it a loyal customer base.
Overall, The Alkaline Water Company Inc. stands out for its commitment to providing high-quality, health-focused beverage products. Its diverse product range, strategic distribution channels, and continuous innovation make it a significant player in the industry.
The Alkaline Water Company (OTC: WTER) announced its strategic initiatives through an open letter from returning CEO Ricky Wright. The company plans to capitalize on two growth opportunities in the alkaline water market: pH-enhanced purified water and naturally alkaline spring waters. The strategy focuses on three main areas: developing a nationwide co-packing network, enhancing market position through Form 211 filing with FINRA, and rebuilding distribution networks.
Under Wright's previous leadership (2012-2022), WTER expanded to over 75,000 stores nationwide, becoming the largest independent enhanced water company in the country. The company aims to leverage existing relationships with suppliers, brokers, and distributors to rebuild its market presence across all trade channels.
The Alkaline Water Company (OTC: WTER) announced the return of Ricky Wright, its co-founder and former President and CEO who retired in 2022, to lead the company's next growth phase. The announcement coincides with the company's preparations to file Form 15c211 with FINRA, aiming to become eligible for proprietary broker-dealer quotations and continuous market making.
Under Wright's previous leadership, Alkaline88® became the largest independent alkaline water company in the country, expanding to over 75,000 stores across the United States. The company's product is known for its purified water enhanced with Himalayan rock salt.
The Alkaline Water Company (OTC: WTER) announces its plan to file Form 211 application with FINRA through a market maker under SEC Rule 15c211. This move aims to enable proprietary broker-dealer quotations and continuous market making, addressing current limitations of unsolicited quotes in Pink Sheet Current status. The company intends to uplist to OTCQB after completing the Form 211 filing, which would provide greater financial transparency and trading standards compared to Pink Sheets. This transition is expected to improve market liquidity and increase trading volume opportunities for investors.
The Alkaline Water Company (OTC: WTER) announced plans to file Form 211 with FINRA through a market maker under SEC Rule 15c211. This filing aims to enable proprietary broker-dealer quotations and continuous market making, addressing current limitations of unsolicited quotes that cause wider spreads and increased volatility. The company, currently Pink Sheet Current, intends to uplist to OTCQB after completing the Form 211 filing. The OTCQB tier offers stricter standards and greater financial transparency compared to Pink Sheets, positioning it as a middle-tier market for developing companies.
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