WILLIAMS SONOMA HOME PARTNERS WITH MAKEUP ARTIST/ENTREPRENEUR BOBBI BROWN ON NEW COLLABORATION INSPIRED BY THE GEORGE HOTEL
Williams Sonoma Home has launched a new collaboration with THE GEORGE, a 31-room boutique hotel owned by makeup artist and entrepreneur Bobbi Brown. The collection features home furnishings and decorative accents including curtains, pillows, bedding, rugs, frames, leather boxes, barware, board games, and desk accessories. Located near New York City, THE GEORGE hotel was originally built in 1902 and represents Brown's first hospitality project with her husband Steven Plofker. The collaboration aims to bring the hotel's modern styling and chic aesthetic into customers' homes through this -edition collection.
Williams Sonoma Home ha lanciato una nuova collaborazione con THE GEORGE, un boutique hotel con 31 camere di proprietà dell'artista del trucco e imprenditrice Bobbi Brown. La collezione presenta mobili per la casa e accessori decorativi, tra cui tende, cuscini, biancheria da letto, tappeti, cornici, scatole in pelle, articoli per il bar, giochi da tavolo e accessori per la scrivania. Situato vicino a New York City, l'hotel THE GEORGE è stato costruito nel 1902 e rappresenta il primo progetto di ospitalità di Brown con suo marito Steven Plofker. La collaborazione mira a portare lo stile moderno e l'estetica chic dell'hotel nelle case dei clienti attraverso questa collezione in edizione limitata.
Williams Sonoma Home ha lanzado una nueva colaboración con THE GEORGE, un hotel boutique de 31 habitaciones propiedad de la artista del maquillaje y empresaria Bobbi Brown. La colección incluye muebles para el hogar y acentos decorativos como cortinas, almohadas, ropa de cama, alfombras, marcos, cajas de cuero, artículos de bar, juegos de mesa y accesorios para escritorio. Ubicado cerca de la ciudad de Nueva York, el hotel THE GEORGE fue construido originalmente en 1902 y representa el primer proyecto de hospitalidad de Brown junto a su esposo Steven Plofker. La colaboración busca llevar el estilo moderno y la estética chic del hotel a los hogares de los clientes a través de esta colección de edición limitada.
윌리엄스 소노마 홈은 화장품 아티스트이자 기업가인 바비 브라운이 소유한 31개 객실의 부티크 호텔 THE GEORGE와 새로운 협업을 시작했습니다. 이 컬렉션은 커튼, 베개, 침대 시트, 러그, 액자, 가죽 상자, 바웨어, 보드게임 및 책상 액세서리와 같은 가정용 품목과 장식 요소를 포함합니다. 뉴욕시 근처에 위치한 THE GEORGE 호텔은 원래 1902년에 건설되었으며, 브라운이 남편 스티븐 플로프커와 함께하는 첫 번째 호스피탤리티 프로젝트를 의미합니다. 이 협업의 목표는 호텔의 현대적인 스타일과 세련된 미학을 고객의 집으로 가져오는 것입니다 - 이 한정판 컬렉션을 통해서요.
Williams Sonoma Home a lancé une nouvelle collaboration avec THE GEORGE, un hôtel-boutique de 31 chambres appartenant à l'artiste maquilleur et entrepreneuse Bobbi Brown. La collection comprend des meubles d'intérieur et des accents décoratifs tels que des rideaux, des coussins, du linge de lit, des tapis, des cadres, des boîtes en cuir, des articles pour le bar, des jeux de société et des accessoires de bureau. Situé près de New York, l'hôtel THE GEORGE a été construit en 1902 et représente le premier projet d'hospitalité de Brown avec son mari Steven Plofker. La collaboration vise à apporter le style moderne et l'esthétique chic de l'hôtel dans les maisons des clients à travers cette collection en édition limitée.
Williams Sonoma Home hat eine neue Zusammenarbeit mit THE GEORGE gestartet, einem Boutique-Hotel mit 31 Zimmern, das der Makeup-Künstlerin und Unternehmerin Bobbi Brown gehört. Die Kollektion umfasst Wohnmöbel und dekorative Akzente wie Vorhänge, Kissen, Bettwäsche, Teppiche, Bilderrahmen, Lederboxen, Barzubehör, Brettspiele und Schreibtischaccessoires. Das Hotel THE GEORGE, das sich in der Nähe von New York City befindet, wurde ursprünglich 1902 erbaut und stellt Browns erstes Gastgewerbeprojekt mit ihrem Ehemann Steven Plofker dar. Die Zusammenarbeit zielt darauf ab, den modernen Stil und die schicke Ästhetik des Hotels in die Häuser der Kunden zu bringen durch diese limitierte Kollektion.
- New product line expansion through collaboration with a well-known entrepreneur
- Diversification into hospitality-inspired home furnishings
- Strategic partnership leveraging Bobbi Brown's brand recognition
- None.
New Collection of Home Furnishings and Decorative Accessories Celebrates the Eclectic Styling of Brown’s 31-room Boutique Hotel in
Williams Sonoma Home launches new collaboration with Bobbi Brown and THE GEORGE Hotel (Photo:
THE GEORGE for Williams Sonoma Home collection features thoughtfully designed home furnishings and decorative accents that range from curtains, pillows, bedding and rugs to frames, leather boxes, barware, board games and desk accessories. Items from the collection are featured throughout the property including in the hotel’s iconic paneled library.
“Partnering with Williams Sonoma Home to create this capsule collection for our beloved hotel has been such a joy for me and my husband Steven,” said makeup artist, hotelier and co-founder of THE GEORGE, Bobbi Brown. “The Williams Sonoma Home team immediately understood our vision and together, we created a group of limited-edition items that I’m very proud of. From gift-worthy frames and cool leather boxes to chic board games and canine-themed decorative accessories that give a nod to our dog-friendly hotel, we created a collection of must-have items that are as stylish as they are practical – just the kind of gifts I love to give and get.”
“Our team was inspired by the aesthetic of THE GEORGE and the passion Bobbi Brown brings to any project she is a part of,” said Williams Sonoma and Williams Sonoma Home President, Felix Carbullido. “Our new collaboration embraces Bobbi’s affinity for design and allows our customers to incorporate the thoughtful details of THE GEORGE hotel into their own home.”
THE GEORGE is the first hospitality project conceived and executed by Brown and her husband, Steven Plofker. Plofker, a developer and builder, oversaw the physical renovation of the space while Brown took on the role of Creative Director, reimagining and decorating the hotel. Originally built in 1902 as a personal home for a prominent family in
To learn more about THE GEORGE for Williams Sonoma Home collection, please visit: www.williams-sonoma.com/THEGEORGE.
ABOUT
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams
ABOUT THE GEORGE
The George is a 31-room boutique hotel created by husband and wife team Steven Plofker and renowned makeup artist and entrepreneur Bobbi Brown. Together, the couple transformed a once-forgotten Georgian Inn into a design-minded boutique hotel in the heart of
WSM-PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20241113033399/en/
Kendall Coleman
Williams
KAColeman@WSGC.com
415-616-7926
Lynette Harrison Brubaker
LHB Group / THE GEORGE
lynette@thelhbgroup.com
201-207-6845
Stephanie Gerard
LHB Group / THE GEORGE
stephanie@thelhbgroup.com
646-919-5950
Source: Williams-Sonoma, Inc.
FAQ
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