WILLIAMS SONOMA EXPANDS HOLD EVERYTHING COLLECTION

Rhea-AI Summary

Williams Sonoma has announced an expansion of its Hold Everything collection, now featuring over 50 products designed for home organization, storage, and cleaning solutions. The new additions include functional items such as in-drawer organizers and stackable storage products tailored for various spaces within the home. This expansion reflects the growing consumer interest in home organization due to increased time spent at home. Williams Sonoma has partnered with organizational expert Shira Gill to create a video series offering tips for utilizing the new collection effectively.

Positive

• Expansion of the Hold Everything collection, adding over 50 new products.
• Increased focus on home organization aligns with current consumer trends.

Negative

• None.

Assortment Now Includes Over 50 Products for Home Organization, Storage and Cleaning Solutions

SAN FRANCISCO--(BUSINESS WIRE)-- Williams Sonoma, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the expansion of the popular Hold Everything collection. The versatile collection offers customers organizational, storage and cleaning solutions for every room in the home. The new additions to the Hold Everything line will provide customers with additional designs to maximize space and provide organizational solutions in a clean, modern aesthetic.

Williams Sonoma Expands Hold Everything Collection (Photo: Williams Sonoma)

The new Hold Everything collection includes sleek functional storage for countertops, shelves, refrigerators and pantry. Designed for function and style, the new in-drawer organizers, stacking shelf-risers, and bins provide custom storage solutions for cabinets and drawers, while products designed for the refrigerator allow customers to take advantage of stackable storage that keeps food easily visible and within reach. Pantry storage products recently added to the Hold Everything collection, keep food fresh and organized with stacking glass containers and airtight ashwood lids.

“As customers continue to spend more time in their home than ever before, we are seeing an increased interest in storage solutions and products that help with cleaning and organization,” said Williams Sonoma President Felix Carbullido. “Our design teams will continue to develop the Hold Everything collection to provide smart, sustainable solutions to address the evolving needs of our customers.”

As part of the expansion of Hold Everything, Williams Sonoma has partnered with organizational expert and author of The Minimalista, Shira Gill, to develop a video series with tips and ideas to create an organized home with the Hold Everything collection.

The complete Hold Everything collection is now available at Williams Sonoma stores and on the Williams Sonoma website.

For more information on the collection, please visit:
www.williams-sonoma.com/holdeverything

About Williams Sonoma

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

WSM-PR

View source version on businesswire.com: https://www.businesswire.com/news/home/20220822005472/en/

Kendall Coleman

Williams Sonoma

kacoleman@wsgc.com

415-616-7926

Source: Williams-Sonoma, Inc.

FAQ

What new products have been added to the Williams Sonoma Hold Everything collection in 2023?

Williams Sonoma has added over 50 new products to its Hold Everything collection, focusing on home organization, storage, and cleaning solutions.

Who is partnering with Williams Sonoma for the Hold Everything collection?

Williams Sonoma has partnered with organizational expert Shira Gill to create a video series offering tips and organization ideas for the Hold Everything collection.

How does the Hold Everything collection cater to current consumer needs?

The Hold Everything collection addresses the increased consumer interest in home organization, reflecting the trend of spending more time at home.

Where can I find the new Hold Everything products from Williams Sonoma?

The complete Hold Everything collection is available at Williams Sonoma stores and on their official website.

What is the significance of the Hold Everything collection expansion for WSM investors?

The expansion signifies a strategic move by Williams Sonoma to capture the growing market for home organization, potentially boosting sales and investor confidence.