THE ICONIC HOLD EVERYTHING BRAND IS BACK AT POTTERY BARN WITH THE BRAND’S FIRST EVER CLOSET SYSTEM

Rhea-AI Summary

Pottery Barn, part of Williams-Sonoma (NYSE: WSM), announces the launch of the Hold Everything Essential Closet collection, a customizable, modular storage system designed for closets. This GREENGUARD Gold certified product targets the growing custom closet market. The collection features 66 configurations and includes various storage options to maximize space. With installation videos available online, it aims to provide a practical yet stylish solution. Additionally, a sweepstakes for a closet makeover coincides with the launch, which begins on February 10th, 2023.

Positive

• Launch of customizable, modular closet system may capture market share in the billion-dollar custom closet industry.
• Offer includes 66 configurations and various components, catering to diverse consumer needs.
• GREENGUARD Gold certification enhances product appeal, indicating safety and sustainability.

Negative

• None.

The New Customizable, Modular Storage and Organization System is GREENGUARD Gold Certified and Contract Grade for Application in Residential and Commercial Closets

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world's largest digital-first, design-led and sustainable home retailer, announced today the expansion of the Hold Everything collection to address closet organization. The new Hold Everything Essential Closet collection is a customizable, modular closet system that is GREENGUARD Gold certified and contract grade.

Pottery Barn New Hold Everything Essential Closet (Photo: Pottery Barn)

Originally launched as a standalone retail brand by Williams-Sonoma, Inc. in 1983, the Hold Everything collection soon became an integral offering at Pottery Barn in 1993. While Hold Everything closed its doors in 2006, it was a favorite among avid home organizers during its 23-year run. In 2022, Williams Sonoma announced an expansion of the Hold Everything collection with the relaunch of kitchen pantry, shelf and refrigerator organizing solutions. This year, the iconic Hold Everything brand is back at Pottery Barn with its first-ever closet system. The launch of The Essential Closet celebrates the 30th year of Hold Everything's Pottery Barn debut.

The brand recognized the opportunity to expand their offering by entering the custom closet market, a multi-billion dollar industry that continues to grow at a rapid pace. Designed to fulfill customer needs in all rooms of the home, Pottery Barn’s Hold Everything Essential Closet features organization options for both walk-in and reach-in closets. With 66 configurations and 25 components available, the assortment includes a range of shelf sizes, shoe storage options, a variety of drawer configurations, rods that can be arranged at various heights with glass and solid cabinetry options available. Each piece in the collection can be mixed and matched for endless custom solutions: to maximize smaller spaces, create order in larger areas, all while infusing Pottery Barn's signature aesthetic throughout the home.

“With the launch of Hold Everything Essential Closet, our customers seeking practical, beautiful organization and storage ideas now have a completely customizable solution available to them—in the design aesthetic and with the contract-grade quality and durability we know they love," said Marta Benson, CEO of Pottery Barn brands.

While professional installation is recommended, it is made easy with the guidance of clear and detailed instructional videos—covering everything from getting started, to hanging shelving units, and installing shoe storage, drawers, and cabinets—all available on the Pottery Barn website.

Coinciding with the launch, the brand will also be hosting a Dream Closet sweepstakes where customers will have the opportunity to enter to win a total closet makeover from the new Pottery Barn Hold Everything Essential Closet system. Customers can enter for free on potterybarn.com/dreamcloset.

Pottery Barn's new Hold Everything Essential Closet launches February 10th online at potterybarn.com.

About Pottery Barn

Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, India, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.

WSM-PR

View source version on businesswire.com: https://www.businesswire.com/news/home/20230210005040/en/

pr@potterybarn.com

Source: Pottery Barn

FAQ

What is the new product launched by Pottery Barn?

Pottery Barn launched the Hold Everything Essential Closet, a customizable modular storage system for closets.

When did the Hold Everything Essential Closet launch?

The Hold Everything Essential Closet launched on February 10th, 2023.

What certification does the Hold Everything Essential Closet have?

The Hold Everything Essential Closet is GREENGUARD Gold certified.

How many configurations are available for the Hold Everything Essential Closet?

The Hold Everything Essential Closet offers 66 configurations.

Is there a sweepstakes associated with the new closet system?

Yes, Pottery Barn is hosting a Dream Closet sweepstakes for customers to win a complete closet makeover.

Who is the parent company of Pottery Barn?

Pottery Barn is a brand under Williams-Sonoma, Inc. (NYSE: WSM).