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POTTERY BARN PARTNERS WITH THE BLACK ARTISTS + DESIGNERS GUILD
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Pottery Barn, part of Williams-Sonoma (NYSE: WSM), has launched a new collaboration with the Black Artists + Designers Guild (BADG), focusing on celebrating Black culture through design. This collection, inspired by themes of 'Black Joy,' features over 25 unique items including decorative accessories, dinnerware, and more. Designed by BADG members, the collection emphasizes quality craftsmanship and inclusivity. Available from January 28, 2022, prices range from $29.50 to $249. This partnership aligns with WSM's commitment to enhancing Black representation in the creative industry.
Positive
Collaboration with BADG enhances brand image and diversity.
Collection features over 25 unique items showcasing Black culture.
Prices range from $29.50 to $249, appealing to a broad customer base.
The partnership aligns with WSM's commitment to equity and inclusion.
Positive media exposure and marketing potential through social media.
Negative
None.
New Collaboration Co-Designed by BADG Members Now Available on PotteryBarn.com
SAN FRANCISCO--(BUSINESS WIRE)--
Pottery Barn, a brand portfolio member of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, a collaboration with the Black Artists + Designers Guild (BADG). BADG is a global organization dedicated to building a more equitable and inclusive creative culture through the advancement of independent Black makers.
Together, BADG and Pottery Barn wanted to create a collection that showcased a shared love of design, craftsmanship and celebrations. As a result, the new collaboration between Pottery Barn and BADG consists of products designed for entertaining, hosting and gathering. The collection marks a natural next step in the partnership between Pottery Barn and BADG which began when Pottery Barn sponsored BADG’s inaugural Obsidian Experience, a virtual concept designed to ignite new conversations about the space of home for Black families.
To create the collection, the Pottery Barn design team partnered with three interior designers who are all members of BADG: Penny Francis and Casi St. Julian of the New Orleans-based interior design firm Eclectic Home and color enthusiast Lisa Turner of the Beverly Hills-based design firm Interior Obsession. Each designer brought unique influences and design philosophies to the table. Penny Francis loves one-of-a-kind pieces that make a statement. Casi St. Julian designs dynamically layered spaces with personality. And Lisa Turner specializes in mixing color and architecture.
They dreamed up this collection as a united front, designed through the lens of “Black Joy,” featuring more than 25 pieces that draw on symbolic themes from each of their lives, including decorative accessories, bedding, pillows, throws, dinnerware, drinkware, barware, table linens, and games. Those themes — ‘Unity in the quest of inclusion and equity,’ ‘Triumph over tribulations,’ ‘Celebration of love and family,’ and ‘Harmony as a connected community’ — paired with Pottery Barn’s expertise in quality craftsmanship, allowed for the creation of a capsule that highlights the richness of Black culture and showcases the beauty in how Black communities and families gather and entertain.
“We are thrilled to partner with The Black Artists + Designers Guild and its community of creators, artists, and design professionals to highlight excellence in design and artistry,” said Marta Benson, Pottery Barn President. “The pieces within the collection, designed in partnership with BADG, illustrate a shared love of creating meaningful spaces, vibrant in color and joy, that I am excited for our customers to enjoy in their own homes.”
The partnership that allowed this collection to come to fruition, together with the thematic thread of "Black Joy," speaks to BADG's mission to create inclusive and equitable spaces in the design community. When asked about the larger impact of the collection's release, BADG founder Malene Barnett replied, "For us, ‘Black Joy’ is possibility and empowerment, a celebratory theme that is woven into our collection." She continued, "We are excited to have BADG Members Penny Francis, Casi St. Julian, and Lisa Turner provide creative direction on behalf of BADG. This partnership with Pottery Barn builds on our mission to honor ancestral legacies while embracing liberatory creative practices. We love creating spaces to celebrate Black culture in design, and our collection invites everyone to celebrate with us."
Standout pieces include the Unity Hurricane, crafted from mouth-blown ribbed glass with a laser-cut design on a strong metal base, and the Triumphant Vases which are hand-pressed in a mold and finished with a hand-applied, wax resistant pattern that reveals the terra cotta from within. The collection also offers tableware, including the Rhythm Charger and Rhythm Napkin Rings, handmade by artisans in Eswatini, in Southern Africa, which pair beautifully with the Celebration Dinnerware that captures the vibrant pops of color throughout the collection. These handmade items were crafted by a local organization whose products help empower women in Eswatini’s most remote areas. The collection ranges in price from $29.50 to $249.
The BADG x Pottery Barn collection will be available beginning January 28, 2022. To learn more about the collaboration and to shop the collection, visit PotteryBarn.com and join the conversation on social media with @PotteryBarn and @badguild.
The collaboration between Pottery Barn and BADG is reflective of a larger commitment across Williams-Sonoma, Inc. to increase Black representation among associates, vendors, partners and collaborators as well as a commitment to prioritizing progress toward racial justice and equity through action-based initiatives.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.
ABOUT THE BLACK ARTISTS + DESIGNERS GUILD
Founded in 2018, The Black Artists + Designers Guild is a dynamic, action-oriented, member-driven platform for creative professionals seeking community, collaboration, and creative support. Founded on the principles of a traditional guild, BADG thrives on active membership + patron support. We are proud to be mission-driven, value-centered, and committed to equity and inclusion.
The Black Artists + Designers Guild advances equity and inclusion for Black creative professionals by investing in Black ancestral futures, claiming liberatory Black narratives, and creating spaces to celebrate Black creativity and culture through design.
