POTTERY BARN LAUNCHES EXCLUSIVE HOME COLLECTION WITH SWEET JULY BY AYESHA CURRY

Rhea-AI Summary

Pottery Barn announces collaboration with Sweet July, a lifestyle brand founded by Ayesha Curry, featuring a collection of home decor items inspired by summer celebrations. The collection includes barware, tabletop, bedding, bath, and more.

Positive

• Pottery Barn's collaboration with Sweet July could positively affect the stock price as it expands their product offerings and attracts new customers.
• The launch of the new collection could lead to increased sales and revenue for Pottery Barn.

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• No negative takes found.

The Debut Collaboration Includes Barware, Tabletop, Bedding, Bath, And Home Decor

SAN FRANCISCO--(BUSINESS WIRE)-- Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with Sweet July, a lifestyle brand founded by renowned restaurateur, chef, two-time New York Times bestselling author and entrepreneur, Ayesha Curry.

Sweet July by Ayesha Curry x Pottery Barn Collection (Photo: Pottery Barn)

Anchored by natural textures, fresh patterns, and earthy tones, the Sweet July by Ayesha Curry collaboration for Pottery Barn features a well-crafted collection of beautiful items for the home.

The new Sweet July by Ayesha Curry x Pottery Barn collection is inspired by summer celebrations and embraces a range of neutral tones with pops of bold and rich terracotta for an elevated, modern look that mix and match seamlessly. From guest-ready bedding and bath accessories to modern barware, table linens, and Calacatta marble serveware and dinnerware debossed with a herringbone pattern, the collection’s thoughtful details celebrate Ayesha’s passion for design and love of al fresco dining.

"Our collaboration with Ayesha Curry has been so organic and inspiring because we share core values of bringing together good people and products through meaningful design," said CEO of Pottery Barn Brands Marta Benson. “The new Sweet July collection showcases our shared passion for family and beautiful living in the home."

“It’s been a dream working with the Pottery Barn design team to create a collection featuring products and designs that offer comfort and serenity throughout the home,” said Ayesha Curry, CEO & Founder of Sweet July. “I was inspired by neutral palettes, playing with clean lines and textures that can be mixed and matched in the spaces that mean most to you and your loved ones.”

The Sweet July by Ayesha Curry x Pottery Barn collection will debut for Summer 2023 on May 5 at potterybarn.com/sweetjuly and in select California Pottery Barn stores -- the Stanford Shopping Center in Palo Alto, the Westfield Galleria in Roseville, and Broadway Plaza in Walnut Creek. Be the first to see the new collection by following @potterybarn and @sweetjuly on Instagram.

ABOUT POTTERY BARN

Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, India, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.

ABOUT AYESHA CURRY

Ayesha Curry is a renowned restaurateur, chef, 2x New York Times bestselling author, producer, host, entrepreneur and was featured on the prestigious Forbes “30 Under 30” list. Her accessible approach to cooking has made her one of the most sought-after experts in food and lifestyle. Ayesha is the Founder and CEO of Sweet July, her burgeoning lifestyle brand with a focus to uplift an inclusive and eclectic array of creators through the products sold and stories shared. In 2019 Ayesha launched Sweet July, a quarterly lifestyle magazine that covers a range of topics such as wellness, fashion, fitness, beauty, entrepreneurism and food. Following the launch of the magazine, Ayesha opened a brick-and-mortar Sweet July storefront and café in Oakland, CA and its accompanying website, featuring thoughtfully created products alongside other carefully selected items from Black-owned and female-founded companies. In 2020, Ayesha launched Sweet July Productions, which focuses on creating content centered around food, family, faith and female empowerment. Most recently, Ayesha served as host and executive producer of HBO Max’s ABOUT LAST NIGHT. In 2022, Ayesha announced Sweet July Books in partnership with Zando. Sweet July Books will acquire fiction and nonfiction work, with a focus on diverse authors and women’s stories. Ayesha, along with her husband Stephen, is the co-founder of Eat. Learn. Play., an organization dedicated to unleashing the potential of every child and making a positive impact for generations to come.

ABOUT SWEET JULY

Sweet July is a Black, female-owned lifestyle brand founded by Ayesha Curry. Launched in 2019 with an eponymous lifestyle magazine, Sweet July aims to uplift an inclusive and eclectic array of creators through the products sold and the stories shared. Additionally, Sweet July creates products for the self and home, from pantry essentials to self-care staples. The company opened their flagship store and café in 2021 in the heart of Oakland, featuring products from Sweet July, in addition to Black-owned and women-owned brands, thoughtfully curated by Ayesha and the Sweet July editorial team. Sweet July has also expanded to include a production company, Sweet July Productions, a publishing imprint, Sweet July Books and an online digital platform in sweetjuly.com for quality journalism with profiles, features, recipes and more content from a diverse array of contributors.

WSM-PR

View source version on businesswire.com: https://www.businesswire.com/news/home/20230505005009/en/

Media Contact

Pr@potterybarn.com

Source: Pottery Barn

FAQ

What is the collaboration between Pottery Barn and Sweet July about?

The collaboration between Pottery Barn and Sweet July is a collection of home decor items inspired by summer celebrations.

What products are included in the Sweet July by Ayesha Curry x Pottery Barn collection?

The collection includes barware, tabletop, bedding, bath, and more.

Where can I purchase the Sweet July by Ayesha Curry x Pottery Barn collection?

The collection will be available for purchase on potterybarn.com/sweetjuly and in select California Pottery Barn stores.

How can I see the new collection?

You can see the new collection by following @potterybarn and @sweetjuly on Instagram.