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POTTERY BARN KIDS COLLABORATES WITH THE LEGO GROUP ON EXCLUSIVE HOME FURNISHINGS COLLECTION
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Rhea-AI Summary
Williams-Sonoma, Inc. (WSM) announces the launch of the ‘LEGO x Pottery Barn Kids’ collection, featuring bedding, rugs, and decorative items designed to inspire creativity in children's spaces. This collaboration merges the playful spirit of LEGO with Pottery Barn Kids’ commitment to quality and sustainability. Products showcase bright prints of LEGO icons, promoting imaginative play and self-expression. Both brands emphasize the importance of quality and environmental care in their designs.
Positive
Launch of the new 'LEGO x Pottery Barn Kids' collection.
Partnership with a reputable brand like LEGO enhances product appeal.
Emphasis on high-quality, sustainable products aligns with market trends.
SAN FRANCISCO--(BUSINESS WIRE)--
Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today debuts the ‘LEGO® x Pottery Barn Kids’ collaboration. Designed in partnership with the LEGO Group, the collection of bedding, rugs and decorative accessories is rooted in the brands’ shared values of creativity and learning. The LEGO Group inspires and develops the builders of tomorrow, and the design partnership brings an artistic interpretation of the LEGO brand’s beloved icons and colorful bricks to children’s home furnishings for the first time.
“The LEGO Group’s brand values are what made them such a natural partner for Pottery Barn Kids,” said Allison Spampanato, Senior Vice President of Design for Pottery Barn Kids. “With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”
The collaboration is designed with bright and playful prints featuring classic LEGO bricks and LEGO icons for children’s rooms and play spaces. Each piece was created to inspire families in their lives at home, celebrate cheerful color and encourage self-expression.
“The foundation to our brands coming together is our shared belief that only the best is good enough. We loved seeing the LEGO design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces. We look forward to this collection unleashing creativity and fun in children’s rooms, as it did within our teams when they came together to work on it,” said Satwik Saraswati, Design Director, LEGO Licensing & Extended Line.
To learn more about the collection, visit www.potterybarnkids.com/lego and join the conversation on social media with @potterybarnkids.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
What is the significance of the LEGO x Pottery Barn Kids collaboration for WSM?
The collaboration enhances WSM's product lineup by integrating a well-known brand, LEGO, appealing to parents seeking creative and quality home furnishings for children.
When is the LEGO x Pottery Barn Kids collection available?
The collection is now available online at PotteryBarnKids.com.
How does the LEGO x Pottery Barn Kids collection support sustainability?
The collection focuses on high-quality materials and eco-conscious design, aligning with Pottery Barn Kids' mission to create sustainable products.
What types of products are included in the LEGO x Pottery Barn Kids collection?
The collection features bedding, rugs, and decorative accessories designed with LEGO-themed prints.
How does the LEGO Group's brand values influence the design of the new collection?
The collaboration reflects the LEGO Group's values of creativity and learning, promoting imaginative play in children's spaces.
