MARK & GRAHAM LAUNCHES EXCLUSIVE PERSONALIZED PET COLLECTION, BARK & GRAHAM™
Mark & Graham, a Williams-Sonoma (NYSE: WSM) brand, has launched Bark & Graham, a new collection of over 250 personalized pet products. The collection features custom pet beds, bowls, collars, and apparel with colorful block prints, plaids, and bold stripes. Products are designed to prominently display pet names and can be previewed using the brand's personalization technology before purchase. The initial launch includes seasonal items like festive sweaters and puffer vests, with additional releases planned for 2025 and beyond.
Mark & Graham, un marchio di Williams-Sonoma (NYSE: WSM), ha lanciato Bark & Graham, una nuova collezione di oltre 250 prodotti personalizzati per animali domestici. La collezione comprende letti, ciotole, collari e abbigliamento personalizzati con stampe colorate, quadri e strisce audaci. I prodotti sono progettati per mostrare in modo prominente i nomi degli animali e possono essere visualizzati utilizzando la tecnologia di personalizzazione del marchio prima dell'acquisto. Il lancio iniziale include articoli stagionali come maglioni festivi e giacche imbottite, con ulteriori rilasci previsti per il 2025 e oltre.
Mark & Graham, una marca de Williams-Sonoma (NYSE: WSM), ha lanzado Bark & Graham, una nueva colección de más de 250 productos personalizados para mascotas. La colección incluye camas, cuencos, collares y ropa personalizados con estampados coloridos, cuadros y rayas audaces. Los productos están diseñados para exhibir de manera destacada los nombres de las mascotas y se pueden previsualizar utilizando la tecnología de personalización de la marca antes de la compra. El lanzamiento inicial incluye artículos estacionales como suéteres festivos y chalecos acolchados, con lanzamientos adicionales previstos para 2025 y más allá.
Mark & Graham, 윌리엄스-소노마(Williams-Sonoma, NYSE: WSM)의 브랜드가 Bark & Graham을 출시했습니다. 250개 이상의 맞춤형 반려동물 제품으로 구성된 이 새로운 컬렉션이 선보입니다. 컬렉션에는 다채로운 블록 프린트, 체크 무늬 및 굵은 줄무늬가 적용된 맞춤형 반려동물 침대, 사료 그릇, 목줄 및 의류가 포함되어 있습니다. 제품은 반려동물의 이름을 눈에 띄게 표시하도록 설계되었으며, 구매하기 전에 브랜드의 개인화 기술을 사용하여 미리 볼 수 있습니다. 초기 출시에는 명절 스웨터와 패딩 조끼와 같은 계절 아이템이 포함되며, 2025년 이후 추가 출시가 예정되어 있습니다.
Mark & Graham, une marque de Williams-Sonoma (NYSE: WSM), a lancé Bark & Graham, une nouvelle collection de plus de 250 produits personnalisés pour animaux de compagnie. La collection comprend des lits pour animaux, des gamelles, des colliers et des vêtements personnalisés avec des imprimés colorés, des tartans et des rayures audacieuses. Les produits sont conçus pour afficher clairement les noms des animaux et peuvent être prévisualisés à l'aide de la technologie de personnalisation de la marque avant l'achat. Le lancement initial comprend des articles saisonniers tels que des pulls festifs et des gilets rembourrés, avec d'autres sorties prévues pour 2025 et au-delà.
Mark & Graham, eine Marke von Williams-Sonoma (NYSE: WSM), hat Bark & Graham ins Leben gerufen, eine neue Kollektion von über 250 personalisierten Haustierprodukten. Die Kollektion umfasst maßgeschneiderte Haustierbetten, Schalen, Halsbänder und Bekleidung mit bunten Blockdrucken, Karos und kräftigen Streifen. Die Produkte sind so gestaltet, dass die Namen der Haustiere prominent angezeigt werden, und können mithilfe der Personalisierungstechnologie der Marke vor dem Kauf vorgespielt werden. Der ursprüngliche Launch umfasst saisonale Artikel wie festliche Pullover und Daunenwesten, mit weiteren Veröffentlichungen, die für 2025 und darüber hinaus geplant sind.
- Expansion into the growing pet product market with 250+ new items
- Leverages existing personalization technology infrastructure
- Strategic timing for holiday season sales
- Builds on Williams-Sonoma's established retail presence
- None.
Insights
The launch of Bark & Graham represents a strategic expansion into the lucrative pet products market, which has shown resilient growth even during economic downturns. While the collection's 250+ items demonstrate significant investment in product development, the immediate financial impact on WSM's
The timing of the launch ahead of the holiday season is strategically sound, targeting the premium pet gift market. However, this initiative, while brand-enhancing for Mark & Graham, represents a small segment of WSM's overall business portfolio. The personalization technology integration aligns with current e-commerce trends but isn't a significant market mover.
New Collection Features Over 250 Pet Products Designed for Personalization
Colorful block prints, plaids and bold stripes are featured on Bark & Graham’s new collection of custom pet beds, bowls, collars and apparel that are all designed to be both functional and beautiful. To see the full collection, visit: markandgraham.com/pet (Photo: Mark & Graham)
The new Bark & Graham collection embraces an elevated design aesthetic for pet products and embodies the same optimistic and timeless sensibility that defines the Mark & Graham brand. Colorful block prints, plaids and bold stripes are featured on Bark & Graham’s new collection of custom pet beds, bowls, collars and apparel that are all designed to be both functional and beautiful. Each item is specially designed with personalization in mind to prominently feature a pet’s name.
“Bark & Graham was created as a premier destination for high quality pet products that you would proudly give as a gift or be excited to receive,” said Kate Lesher, SVP of Mark & Graham. “We love that our customer will be able to celebrate their pet with our uniquely designed collection.”
At launch, the new Bark & Graham collection also includes festive pet sweaters and trendy puffer vests perfectly timed for the winter and holiday seasons. The collection will be updated with additional seasonal drops in 2025 and beyond. To stay in the know, please follow @markandgraham on Instagram.
For more information on the Bark & Graham collection, please visit: markandgraham.com/pet.
ABOUT MARK & GRAHAM
Established in 2012, Mark & Graham is a leading monogramming lifestyle brand that offers personalized products and custom gifts. The
WSM-PR
View source version on businesswire.com: https://www.businesswire.com/news/home/20241107115097/en/
Lauren Tarzia
Mark & Graham
ltarzia@wsgc.com
415-616-7809
Source: Williams-Sonoma, Inc.
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