WSFS Appoints New Chief Marketing Officer and Chief Community Impact Officer
WSFS Financial (Nasdaq: WSFS) has announced two key leadership appointments. Lynn Hobson has joined as Chief Marketing Officer effective December 2, 2024, while former CMO Justin Dunn has transitioned to the newly created role of Chief Community Impact Officer.
Hobson, who previously spent 16 years at BNY's Pershing as Director and Head of Marketing, will lead WSFS' marketing and communications strategy, including brand awareness, communications, digital marketing, data analytics, advertising, and customer experience. She will report to EVP and COO Arthur Bacci.
In his new role, Dunn will oversee WSFS' Community Strategy and Reinvestment efforts, volunteer initiatives, financial education programming, the WSFS CARES Foundation, and sponsorships and events, reporting to EVP and Chief Consumer Banking Officer Shari Kruzinski.
WSFS Financial (Nasdaq: WSFS) ha annunciato due importanti nomine nella leadership. Lynn Hobson è stata nominata Chief Marketing Officer a partire dal 2 dicembre 2024, mentre l'ex CMO Justin Dunn è passato al nuovo ruolo di Chief Community Impact Officer.
Hobson, che ha trascorso 16 anni in precedenza in BNY's Pershing come Direttore e Responsabile del Marketing, guiderà la strategia di marketing e comunicazione di WSFS, inclusi consapevolezza del marchio, comunicazioni, marketing digitale, analisi dei dati, pubblicità ed esperienza del cliente. Riporterà a EVP e COO Arthur Bacci.
Nel suo nuovo ruolo, Dunn supervisionerà la Strategia della Comunità e gli sforzi di Riqualificazione di WSFS, iniziative di volontariato, programmi di educazione finanziaria, la Fondazione WSFS CARES e sponsorizzazioni ed eventi, riportando a EVP e Chief Consumer Banking Officer Shari Kruzinski.
WSFS Financial (Nasdaq: WSFS) ha anunciado dos nombramientos clave en el liderazgo. Lynn Hobson se ha unido como Directora de Marketing, efectiva el 2 de diciembre de 2024, mientras que el ex CMO Justin Dunn ha pasado al nuevo rol de Director de Impacto Comunitario.
Hobson, que previamente trabajó 16 años en BNY's Pershing como Directora y Jefa de Marketing, liderará la estrategia de marketing y comunicación de WSFS, incluyendo el reconocimiento de marca, comunicaciones, marketing digital, análisis de datos, publicidad y experiencia del cliente. Reportará a EVP y COO Arthur Bacci.
En su nuevo rol, Dunn supervisará la Estrategia Comunitaria y los esfuerzos de Reinversión de WSFS, iniciativas de voluntariado, programas de educación financiera, la Fundación WSFS CARES y patrocinios y eventos, reportando a EVP y Directora de Banca de Consumo Shari Kruzinski.
WSFS Financial (Nasdaq: WSFS)은 두 가지 주요 리더십 임명을 발표했습니다. Lynn Hobson은 2024년 12월 2일부터 Chief Marketing Officer로 합류하고, 전 CMO Justin Dunn은 새롭게 창설된 Chief Community Impact Officer 역할로 전환했습니다.
Hobson은 이전에 BNY의 Pershing에서 16년 동안 마케팅 디렉터이자 헤드로 근무하며 WSFS의 마케팅 및 커뮤니케이션 전략을 주도하게 되며, 이는 브랜드 인지도, 커뮤니케이션, 디지털 마케팅, 데이터 분석, 광고 및 고객 경험을 포함합니다. 그녀는 EVP이자 COO인 Arthur Bacci에게 보고할 것입니다.
새로운 역할에서 Dunn은 WSFS의 커뮤니티 전략 및 재투자 노력, 자원봉사 프로그램, 금융 교육 프로그램, WSFS CARES 재단, 후원 및 이벤트를 감독하며, EVP이자 소비자 뱅킹 책임자 Shari Kruzinski에게 보고합니다.
WSFS Financial (Nasdaq: WSFS) a annoncé deux nominations clés au sein de sa direction. Lynn Hobson a rejoint l'entreprise en tant que Directrice Marketing à compter du 2 décembre 2024, tandis que l'ancien CMO Justin Dunn a été nommé au nouveau poste de Directeur des Impacts Communautaires.
Hobson, qui a précédemment passé 16 ans chez BNY's Pershing en tant que Directrice et Responsable Marketing, dirigera la stratégie de marketing et de communication de WSFS, y compris la notoriété de la marque, les communications, le marketing numérique, l'analyse des données, la publicité et l'expérience client. Elle rendra compte à EVP et COO Arthur Bacci.
Dans son nouveau rôle, Dunn supervisera la stratégie communautaire et les efforts de réinvestissement de WSFS, les initiatives de bénévolat, les programmes d'éducation financière, la fondation WSFS CARES et les parrainages ainsi que les événements, rendant compte à EVP et Directrice de la Banque de Consommation Shari Kruzinski.
WSFS Financial (Nasdaq: WSFS) hat zwei wichtige Führungspositionen bekannt gegeben. Lynn Hobson tritt am 2. Dezember 2024 als Chief Marketing Officer ein, während der ehemalige CMO Justin Dunn in die neu geschaffene Rolle des Chief Community Impact Officer gewechselt ist.
Hobson, die zuvor 16 Jahre bei BNY's Pershing als Direktorin und Leiterin des Marketings gearbeitet hat, wird die Marketing- und Kommunikationsstrategie von WSFS leiten, einschließlich Markenbewusstsein, Kommunikation, digitales Marketing, Datenanalysen, Werbung und Kundenerlebnis. Sie wird an EVP und COO Arthur Bacci berichten.
In seiner neuen Rolle wird Dunn die Community-Strategie und die Reinvestitionsanstrengungen von WSFS, Freiwilligeninitiativen, Programme zur finanziellen Bildung, die WSFS CARES-Stiftung und Sponsoring sowie Veranstaltungen überwachen und an EVP und Chief Consumer Banking Officer Shari Kruzinski berichten.
- Creation of new Chief Community Impact Officer position indicates strategic expansion of community initiatives
- Appointment of experienced marketing leader with 16 years at BNY's Pershing strengthens executive team
- None.
As Senior Vice President and Chief Marketing Officer, Hobson will lead WSFS’ marketing and communications strategy and execution, including brand awareness, internal and external communications, digital marketing, data analytics, advertising, and customer experience. She will report to Arthur Bacci, Executive Vice President and Chief Operating Officer.
Hobson joins WSFS after 16 years with BNY’s Pershing where she rose to Director and Head of Marketing leading all strategic go-to-market marketing efforts across technology, wealth solutions, and channel and partner marketing for Pershing and Pershing X.
As Senior Vice President and Chief Community Impact Officer, Dunn will lead WSFS’ Community Strategy and Reinvestment efforts, volunteer initiatives, financial education programming, the WSFS CARES Foundation, and sponsorships and events, reporting to Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer.
“These two roles will help define WSFS’ presence in our region and enhance the impact we can make for our Clients and Communities,” said Bacci. “Given the importance of our Community efforts, Justin will be the dedicated leader to unite these functions, effectively scale them with our continued growth, and position WSFS as a premier community partner.”
“On the marketing side, we are excited by Lynn’s proven ability to develop and support innovative organic growth strategies and enterprise projects helping to increase the impact of our marketing efforts across our diverse business lines,” Bacci continued.
About WSFS Financial Corporation
WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and trust company in the
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Media:
Andrew Davison
(215) 309-1064
adavison@wsfsbank.com
Source: WSFS Financial Corporation
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