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WSFS Bank Partners with Greenlight to Help Increase Financial Literacy Among Kids and Teens

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WSFS Bank (Nasdaq: WSFS) has announced a strategic partnership with Greenlight Financial Technology to enhance financial literacy among young people. Through this collaboration, WSFS Bank clients will receive complimentary access to Greenlight's family finance app, which provides hands-on financial experience for kids and teens.

The partnership integrates Greenlight's debit card and app solution, which is currently used by over six million families. The platform offers features including parental supervision, allowance automation, chore management, spending controls, and real-time transaction notifications. Additionally, children can access Greenlight Level Up™, an in-app financial literacy game featuring educational challenges and rewards.

This initiative aligns with WSFS Bank's mission of empowering clients to make informed financial choices, extending their commitment to financial education beyond their existing community teaching programs.

WSFS Bank (Nasdaq: WSFS) ha annunciato una partnership strategica con Greenlight Financial Technology per migliorare la literacy finanziaria tra i giovani. Grazie a questa collaborazione, i clienti di WSFS Bank avranno accesso gratuito all'app di finanza familiare di Greenlight, che offre un'esperienza pratica di gestione finanziaria per bambini e adolescenti.

La partnership integra la soluzione della carta di debito e dell'app di Greenlight, attualmente utilizzata da oltre sei milioni di famiglie. La piattaforma offre funzionalità come supervisione parentale, automazione delle indennità, gestione delle faccende domestiche, controlli di spesa e notifiche di transazione in tempo reale. Inoltre, i bambini possono accedere a Greenlight Level Up™, un gioco di literacy finanziaria in-app che presenta sfide educative e premi.

Questa iniziativa è in linea con la missione di WSFS Bank di responsabilizzare i clienti a prendere decisioni finanziarie informate, estendendo il loro impegno per l'educazione finanziaria oltre i programmi di insegnamento esistenti nella comunità.

WSFS Bank (Nasdaq: WSFS) ha anunciado una asociación estratégica con Greenlight Financial Technology para mejorar la educación financiera entre los jóvenes. A través de esta colaboración, los clientes de WSFS Bank recibirán acceso gratuito a la aplicación de finanzas familiares de Greenlight, que proporciona experiencia práctica en finanzas para niños y adolescentes.

La asociación integra la solución de tarjeta de débito y aplicación de Greenlight, que actualmente es utilizada por más de seis millones de familias. La plataforma ofrece características como supervisión parental, automatización de asignaciones, gestión de tareas, controles de gasto y notificaciones de transacciones en tiempo real. Además, los niños pueden acceder a Greenlight Level Up™, un juego de educación financiera dentro de la aplicación que presenta desafíos educativos y recompensas.

Esta iniciativa se alinea con la misión de WSFS Bank de empoderar a los clientes para que tomen decisiones financieras informadas, extendiendo su compromiso con la educación financiera más allá de sus programas de enseñanza comunitaria existentes.

WSFS Bank (Nasdaq: WSFS)는 Greenlight Financial Technology와 전략적 파트너십을 체결하여 젊은이들의 금융 교육을 향상시키겠다고 발표했습니다. 이 협력을 통해 WSFS Bank의 고객은 Greenlight의 가족 재무 앱에 무료로 접근할 수 있으며, 이는 어린이와 청소년을 위한 실질적인 재무 경험을 제공합니다.

이 파트너십은 현재 600만 가구 이상가 사용하고 있는 Greenlight의 직불 카드 및 앱 솔루션을 통합합니다. 이 플랫폼은 부모 감독, 용돈 자동화, 집안일 관리, 지출 통제 및 실시간 거래 알림과 같은 기능을 제공합니다. 또한, 어린이들은 Greenlight Level Up™에 접근할 수 있으며, 이는 교육적 도전과 보상이 포함된 앱 내 금융 교육 게임입니다.

이 이니셔티브는 고객이 정보에 기반한 재무 결정을 내릴 수 있도록 지원하는 WSFS Bank의 사명과 일치하며, 기존 지역 사회 교육 프로그램을 넘어 금융 교육에 대한 헌신을 확장합니다.

WSFS Bank (Nasdaq: WSFS) a annoncé un partenariat stratégique avec Greenlight Financial Technology pour améliorer la littératie financière chez les jeunes. Grâce à cette collaboration, les clients de WSFS Bank auront accès gratuitement à l'application de finances familiales de Greenlight, qui offre une expérience financière pratique pour les enfants et les adolescents.

Ce partenariat intègre la solution de carte de débit et d'application de Greenlight, actuellement utilisée par plus de six millions de familles. La plateforme propose des fonctionnalités telles que la supervision parentale, l'automatisation des allocations, la gestion des tâches, les contrôles de dépenses et les notifications de transactions en temps réel. De plus, les enfants peuvent accéder à Greenlight Level Up™, un jeu éducatif sur la littératie financière intégré à l'application, avec des défis éducatifs et des récompenses.

Cette initiative s'inscrit dans la mission de WSFS Bank de permettre à ses clients de prendre des décisions financières éclairées, en étendant son engagement en faveur de l'éducation financière au-delà de ses programmes d'enseignement communautaire existants.

WSFS Bank (Nasdaq: WSFS) hat eine strategische Partnerschaft mit Greenlight Financial Technology angekündigt, um die Finanzkompetenz bei Jugendlichen zu fördern. Durch diese Zusammenarbeit erhalten die Kunden der WSFS Bank kostenlosen Zugang zur Familienfinanz-App von Greenlight, die praktische finanzielle Erfahrungen für Kinder und Jugendliche bietet.

Die Partnerschaft integriert die Debitkarten- und App-Lösung von Greenlight, die derzeit von über sechs Millionen Familien genutzt wird. Die Plattform bietet Funktionen wie elterliche Aufsicht, Automatisierung von Taschengeld, Aufgabenmanagement, Ausgabensteuerung und Echtzeit-Transaktionsbenachrichtigungen. Darüber hinaus können Kinder auf Greenlight Level Up™ zugreifen, ein In-App-Spiel zur Finanzbildung mit Bildungsherausforderungen und Belohnungen.

Diese Initiative steht im Einklang mit der Mission der WSFS Bank, die Kunden zu befähigen, informierte finanzielle Entscheidungen zu treffen, und erweitert ihr Engagement für finanzielle Bildung über die bestehenden Gemeinschaftsbildungsprogramme hinaus.

Positive
  • Free access to financial education platform for WSFS clients
  • Partnership with established fintech serving 6M+ families
  • Enhanced product offering in youth banking segment
Negative
  • None.

WILMINGTON, Del.--(BUSINESS WIRE)-- WSFS Bank, the primary subsidiary of WSFS Financial Corporation (Nasdaq: WSFS), today announced a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”), the leading family fintech company, to provide an innovative banking* solution for kids, teens, and families. Starting today, WSFS Bank clients will have complimentary access to Greenlight’s award-winning family finance app, giving more kids and teens hands-on financial experience that helps create positive money habits.1

(Graphic: Business Wire)

(Graphic: Business Wire)

"At WSFS Bank, our mission of service is rooted in empowering our clients to make informed financial choices,” said Shari Kruzinski, Executive Vice President and Chief Consumer Banking Officer at WSFS Bank. “Our dedicated Associates bring this mission to life every day—whether it’s guiding clients toward their financial goals or dedicating hundreds of hours to teaching financial literacy in the community. Our partnership with Greenlight takes this commitment even further, offering a fun and interactive way to teach kids and teens essential money management skills, helping them build a strong foundation for lifelong financial success."

Already trusted by more than six million families, Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give and spend wisely – all with parental supervision. Using the Greenlight app, parents can send money quickly, automate allowance payments, manage chores, set flexible spending controls, get real-time notifications of all transactions, and more. Kids get hands-on money management experience, along with access to Greenlight Level Up™, an in-app financial literacy game with a best-in-class curriculum, educational challenges, and rewards.

“We developed Greenlight for Banks because we are on a mission to help parents raise financially-smart kids,” said Matt Wolf, SVP of Business Development at Greenlight. “By bringing family banking solutions to WSFS Bank, we’ll be able to give thousands of families the tools to help the next generation build healthy financial futures."

To learn more about the WSFS Bank and Greenlight partnership, visit wsfsbank.com/greenlight.

About WSFS Financial Corporation

WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and trust company in the Greater Philadelphia and Delaware region. As of December 31, 2024, WSFS Financial Corporation had $20.8 billion in assets on its balance sheet and $89.4 billion in assets under management and administration. WSFS operates from 114 offices, 88 of which are banking offices, located in Pennsylvania (57), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Capital Management, LLC, Bryn Mawr Trust®, The Bryn Mawr Trust Company of Delaware, Cash Connect®, NewLane Finance®, Powdermill® Financial Solutions, WSFS Institutional Services®, WSFS Mortgage®, and WSFS Wealth® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name. For more information, please visit www.wsfsbank.com.

*Greenlight is a financial technology company, not a bank. The Greenlight app facilitates banking services through Community Federal Savings Bank (CFSB), Member FDIC.

The Greenlight platform and Greenlight debit card are not WSFS Bank products and are not managed by WSFS Bank.

© 2024 Greenlight Financial Technology, Inc. Patents Pending. The Greenlight card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International.

1 WSFS Bank customers are eligible for the Greenlight SELECT plan at no cost when they connect their WSFS Bank account as the Greenlight funding source for the entirety of the promotion. Subject to minimum balance requirements and identity verification. Upgrades will result in fees directly to WSFS Bank customers. Upon termination of promotion, customers will be responsible for associated monthly fees. See terms for details. Offer ends 03/04/2027. Offer subject to change and partner participation.

Media Contact:

Connor Peoples

215-864-5645

cpeoples@wsfsbank.com

Source: WSFS Financial Corporation

FAQ

What features does the WSFS Bank-Greenlight partnership offer to families?

The partnership offers a debit card and app with parental controls, allowance automation, chore management, spending controls, real-time notifications, and access to Greenlight Level Up™ financial literacy game.

How many families currently use Greenlight's financial services platform?

Greenlight's platform is trusted by more than six million families.

What is the cost of Greenlight's family finance app for WSFS Bank clients?

WSFS Bank clients receive complimentary access to Greenlight's family finance app.

What educational features are included in the WSFS-Greenlight partnership for kids?

The partnership includes Greenlight Level Up™, an in-app financial literacy game with curriculum, educational challenges, and rewards.

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