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Bryn Mawr Trust Expands Bucks County Presence with New Team and Office

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Bryn Mawr Trust, a subsidiary of WSFS Financial (Nasdaq: WSFS), has expanded its presence in Bucks County, Pennsylvania with a new office in Doylestown and the addition of four experienced wealth advisory professionals from Truist Wealth. The new team includes Brandon McFadden as Senior VP and Wealth Director, Jim Fisher and Chris Freddo as Senior VPs and Senior Investment Advisors, and Heather Weinhold as Senior Financial Associate.

McFadden brings seven years of experience managing Truist's wealth management business in Bucks and Montgomery County markets. Fisher has previously held leadership roles at Wilmington Trust and Univest , while Freddo brings 24 years of experience in strategic credit and risk management. Weinhold contributes 25 years of client support experience from Truist Wealth.

This expansion represents a significant step in Bryn Mawr Trust's regional growth strategy, enhancing its wealth management, private banking, and investment services offerings.

Bryn Mawr Trust, una filiale di WSFS Financial (Nasdaq: WSFS), ha ampliato la sua presenza nella Contea di Bucks, Pennsylvania, con un nuovo ufficio a Doylestown e l'aggiunta di quattro esperti professionisti nella consulenza patrimoniale da Truist Wealth. Il nuovo team include Brandon McFadden come VP Senior e Direttore Patrimoniale, Jim Fisher e Chris Freddo come VP Senior e Consulenti Senior sugli Investimenti, e Heather Weinhold come Associata Finanziaria Senior.

McFadden porta con sé sette anni di esperienza nella gestione del business di gestione patrimoniale di Truist nei mercati della Contea di Bucks e Montgomery. Fisher ha ricoperto in precedenza ruoli di leadership presso Wilmington Trust e Univest, mentre Freddo ha un'esperienza di 24 anni nella gestione del credito strategico e del rischio. Weinhold contribuisce con 25 anni di esperienza nel supporto ai clienti di Truist Wealth.

Questa espansione rappresenta un passo significativo nella strategia di crescita regionale di Bryn Mawr Trust, potenziando le sue offerte di gestione patrimoniale, banca privata e servizi di investimento.

Bryn Mawr Trust, una subsidiaria de WSFS Financial (Nasdaq: WSFS), ha ampliado su presencia en el Condado de Bucks, Pennsylvania, con una nueva oficina en Doylestown y la incorporación de cuatro profesionales experimentados en asesoría patrimonial provenientes de Truist Wealth. El nuevo equipo incluye a Brandon McFadden como VP Senior y Director de Patrimonio, Jim Fisher y Chris Freddo como VPs Senior y Asesores Senior de Inversión, y Heather Weinhold como Asociada Financiera Senior.

McFadden aporta siete años de experiencia en la gestión del negocio de gestión de patrimonio de Truist en los mercados del Condado de Bucks y Montgomery. Fisher ha ocupado anteriormente roles de liderazgo en Wilmington Trust y Univest, mientras que Freddo tiene 24 años de experiencia en gestión estratégica de crédito y riesgo. Weinhold contribuye con 25 años de experiencia en soporte al cliente de Truist Wealth.

Esta expansión representa un paso significativo en la estrategia de crecimiento regional de Bryn Mawr Trust, mejorando sus ofertas de gestión de patrimonio, banca privada y servicios de inversión.

Bryn Mawr TrustWSFS Financial의 자회사(Nasdaq: WSFS)로서, 펜실베이니아 주 벅스 카운티에 도일레스타운에 새로운 사무소를 열고 Truist Wealth에서 온 4명의 경험 많은 자산 관리 전문가를 추가했습니다. 새로운 팀에는 Brandon McFadden가 수석 부사장 및 자산 관리 담당 이사로, Jim FisherChris Freddo가 수석 부사장 및 수석 투자 자문으로, Heather Weinhold가 수석 재무 담당으로 포함되어 있습니다.

McFadden은 벅스 카운티와 몽고메리 카운티 시장에서 Truist의 자산 관리 비즈니스를 운영한 7년의 경력을 가지고 있습니다. Fisher는 Wilmington Trust와 Univest에서 리더십 역할을 수행했으며, Freddo는 전략적 신용 및 위험 관리 분야에서 24년의 경력을 가지고 있습니다. Weinhold는 Truist Wealth에서 25년의 고객 지원 경험을 기여하고 있습니다.

이 확장은 Bryn Mawr Trust의 지역 성장 전략에 있어 중요한 단계로, 자산 관리, 개인 은행업 및 투자 서비스 제공을 강화합니다.

Bryn Mawr Trust, une filiale de WSFS Financial (Nasdaq: WSFS), a élargi sa présence dans le comté de Bucks, en Pennsylvanie, avec un nouveau bureau à Doylestown et l'ajout de quatre professionnels expérimentés en conseil patrimonial de Truist Wealth. La nouvelle équipe comprend Brandon McFadden en tant que VP Senior et Directeur de la Gestion de Patrimoine, Jim Fisher et Chris Freddo en tant que VPs Seniors et Conseillers Senior en Investissements, et Heather Weinhold en tant qu'Associée Financière Senior.

McFadden apporte sept ans d'expérience dans la gestion des affaires de gestion de patrimoine de Truist sur les marchés du comté de Bucks et de Montgomery. Fisher a précédemment occupé des postes de direction chez Wilmington Trust et Univest, tandis que Freddo a 24 ans d'expérience en gestion stratégique du crédit et des risques. Weinhold contribue avec 25 ans d'expérience en soutien à la clientèle chez Truist Wealth.

Cette expansion représente une étape significative dans la stratégie de croissance régionale de Bryn Mawr Trust, améliorant ses offres de gestion de patrimoine, de banque privée et de services d'investissement.

Bryn Mawr Trust, eine Tochtergesellschaft von WSFS Financial (Nasdaq: WSFS), hat ihre Präsenz im Bucks County, Pennsylvania, mit einem neuen Büro in Doylestown und der Hinzufügung von vier erfahrenen Vermögensberatern von Truist Wealth erweitert. Das neue Team umfasst Brandon McFadden als Senior VP und Wealth Director, Jim Fisher und Chris Freddo als Senior VPs und Senior Investment Advisors sowie Heather Weinhold als Senior Financial Associate.

McFadden bringt sieben Jahre Erfahrung in der Verwaltung des Vermögensverwaltungsgeschäfts von Truist in den Märkten Bucks und Montgomery County mit. Fisher hatte zuvor Führungspositionen bei Wilmington Trust und Univest inne, während Freddo 24 Jahre Erfahrung im strategischen Kredit- und Risikomanagement einbringt. Weinhold bringt 25 Jahre Erfahrung im Kundenservice von Truist Wealth ein.

Diese Expansion stellt einen bedeutenden Schritt in der regionalen Wachstumsstrategie von Bryn Mawr Trust dar und verbessert deren Angebote in der Vermögensverwaltung, Privatbankdienstleistungen und Investitionsservices.

Positive
  • Strategic expansion into new market with establishment of Doylestown office
  • Acquisition of experienced wealth management team from competitor Truist Wealth
  • Enhancement of regional service capabilities in wealth and trust management
Negative
  • None.

Insights

This strategic expansion by WSFS's Bryn Mawr Trust division represents a calculated move to strengthen its wealth management footprint in the lucrative Bucks County market, which boasts a median household income significantly above the state average. The acquisition of a seasoned team from Truist Wealth, particularly one with established local relationships, typically accelerates market penetration compared to organic growth strategies.

The team lift-out approach is particularly noteworthy as it brings several advantages:

  • Immediate revenue potential through existing client relationships that may follow the team
  • Reduced ramp-up time compared to building a team from scratch
  • Established market credibility through the team's local reputation

From a financial perspective, wealth management operations typically generate high-margin, fee-based revenue with returns on assets significantly higher than traditional banking services. The Doylestown office location is strategically positioned in an affluent area, suggesting potential for substantial assets under management growth. This expansion aligns with WSFS's broader strategy of diversifying revenue streams beyond traditional banking services.

The timing of this expansion is particularly relevant given the current market environment where wealth management services are in high demand due to complex tax situations, generational wealth transfer and market volatility. The comprehensive service offering, including trust services and private banking, positions WSFS to capture a larger share of their clients' financial relationships.

WILMINGTON, Del.--(BUSINESS WIRE)-- WSFS Financial Corporation (Nasdaq: WSFS), the parent company of Bryn Mawr Trust, announced the addition of a new team of experienced Wealth Advisory professionals to support its growing presence in Bucks County, Pennsylvania. Joining from Truist Wealth are Brandon McFadden as Senior Vice President and Wealth Director, Jim Fisher and Chris Freddo, as Senior Vice Presidents and Senior Investment Advisors, and Heather Weinhold as Senior Financial Associate.

Brandon McFadden, Jim Fisher, Heather Weinhold and Chris Freddo join Bryn Mawr Trust. (Photo: Business Wire)

Brandon McFadden, Jim Fisher, Heather Weinhold and Chris Freddo join Bryn Mawr Trust. (Photo: Business Wire)

McFadden, Fisher, Freddo, and Weinhold will be based in Bryn Mawr Trusts’ new office in Doylestown, Pennsylvania. The addition of this talented team and new location marks a significant step in Bryn Mawr Trust’s continued expansion in the region.

“We are excited to welcome Brandon, Jim, Chris and Heather to our growing Wealth Management team,” Jamie Hopkins, Executive Vice President and Chief Wealth Officer of Bryn Mawr Trust, said. “Their expertise and experience in the financial services industry will be instrumental as we continue to grow and bring value to our clients.”

McFadden has decades of wealth management experience, including the past seven years overseeing Truist’s wealth management business for the Bucks and Montgomery County markets as Managing Director, Senior Vice President.

“I am thrilled to join the Bryn Mawr Trust team and help drive growth,” said McFadden. “The team’s dedication to personal service and comprehensive financial solutions aligns perfectly with my own values, and I’m excited to contribute to our shared success.”

Fisher comes with a robust career background in personalized financial advisory and management. Most recently, a Senior Vice President and Investment Manager at Truist Wealth, he previously held leadership roles at Wilmington Trust and Univest Corporation.

Freddo has demonstrated his acumen in strategic credit, risk management, and financial advising over 24 years. Prior to this position, he served as Vice President and Wealth Advisor at Truist Wealth and has held executive roles at PNC Wealth Management, Trillium Securities, and American Express Financial Advisors.

Weinhold brings 25 years of client support at Truist Wealth to her role as Senior Financial Associate.

The opening of the Doylestown office is a key milestone in Bryn Mawr Trust’s ongoing efforts to onboard new, talented wealth advisory professionals and expand its footprint across the region offering a full suite of financial services, including wealth and trust management, private banking, and investment services.

For more information, visit www.bmt.com.

About WSFS Financial Corporation
WSFS Financial Corporation is a multibillion-dollar financial services company. Its primary subsidiary, WSFS Bank, is the oldest and largest locally headquartered bank and trust company in the Greater Philadelphia and Delaware region. As of December 31, 2024, WSFS Financial Corporation had $20.8 billion in assets on its balance sheet and $89.4 billion in assets under management and administration. WSFS operates from 114 offices, 88 of which are banking offices, located in Pennsylvania (57), Delaware (39), New Jersey (14), Florida (2), Nevada (1) and Virginia (1) and provides comprehensive financial services including commercial banking, consumer banking, treasury management and trust and wealth management. Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Capital Management, LLC, Bryn Mawr Trust® , The Bryn Mawr Trust Company of Delaware, Cash Connect® , NewLane Finance® , Powdermill® Financial Solutions, WSFS Institutional Services® , WSFS Mortgage® , and WSFS Wealth® Investments. Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name. For more information, please visit www.wsfsbank.com.

Media Contact: Andrew Davison

(215) 309-1064

adavison@wsfsbank.com

Source: WSFS Financial Corporation

FAQ

What is the significance of WSFS's Bryn Mawr Trust expansion in Bucks County?

The expansion includes a new office in Doylestown and the addition of four experienced wealth advisory professionals from Truist Wealth, marking a significant step in Bryn Mawr Trust's regional growth strategy.

Who are the key professionals joining Bryn Mawr Trust from Truist Wealth?

The new team includes Brandon McFadden (Senior VP and Wealth Director), Jim Fisher and Chris Freddo (Senior VPs and Senior Investment Advisors), and Heather Weinhold (Senior Financial Associate).

What services will WSFS's Bryn Mawr Trust offer at the new Doylestown location?

The Doylestown office will offer a full suite of financial services, including wealth and trust management, private banking, and investment services.

How does this expansion affect WSFS's market presence in Pennsylvania?

This expansion strengthens WSFS's market presence in Bucks County, Pennsylvania, by adding experienced wealth management professionals and establishing a new office location in Doylestown.

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