WPP, Ogilvy and The Coca-Cola Company win at Cannes Lions 2024

Rhea-AI Summary

WPP has been named Creative Company of the Year for 2024 at the Cannes Lions International Festival of Creativity. Ogilvy, part of WPP, won Creative Network of the Year, while their client, The Coca-Cola Company, was named Creative Brand of the Year for the first time. WPP agencies amassed 160 Lions, including prestigious awards like Titanium, 6 Grand Prix, 27 Gold, 43 Silver, and 83 Bronze Lions, with winners from 41 different countries. This follows Unilever being named Creative Marketer of the Year in May 2024. Notable wins include Ogilvy’s DAVID for JCDecaux’s Meet Marina Prieto, WPP Open X for Coca-Cola's Recycle Me, and Grey for Sol Cement’s Sightwalks. GroupM, WPP’s media agencies, also performed strongly, earning 90 Lions. CEO Mark Read, Chief Creative Officer Rob Reilly, and Ogilvy’s Global CEO Devika Bulchandani expressed their pride in these achievements.

Positive

• WPP named Creative Company of the Year for 2024.
• Ogilvy won Creative Network of the Year.
• The Coca-Cola Company, a WPP client, named Creative Brand of the Year for the first time.
• WPP agencies collected a total of 160 Lions.
• GroupM, WPP’s media agencies, earned 90 Lions, up from 59 last year.

Negative

• None.

• WPP regains title of Creative Company of the Year
• WPP’s Ogilvy crowned Creative Network of the Year
• The Coca-Cola Company – supported by global marketing partner WPP Open X – named Creative Brand of the Year for the first time in its history

 

CANNES, France--(BUSINESS WIRE)-- The Cannes Lions International Festival of Creativity today named WPP (NYSE: WPP) as Creative Company of the Year for 2024, with Ogilvy taking home Creative Network of the Year.

WPP agencies collected a total of 160 Lions, including a Titanium, 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze Lions, with winners representing 41 different countries.

The Coca-Cola Company, whose global marketing partner is WPP Open X, was named Creative Brand of the Year for the first time in its history.

Today’s news follows the announcement in May this year that Unilever, one of WPP’s biggest clients, was named Creative Marketer of the Year for 2024.

The Creative Company of the Year award is given to the company which earned the most points across its agencies.

During June’s Cannes Lions Festival, Ogilvy’s DAVID received a Titanium Lion and Grand Prix for JCDecaux’s Meet Marina Prieto, while WPP Open X led by Ogilvy won a Grand Prix for Coca-Cola's Recycle Me and Ogilvy PR (Onefluence) also collected a Grand Prix for CeraVe’s Michael CeraVe.

VML’s Scholz & Friends won a Grand Prix for The 100^th Edition for Frankfurter Allgemeine Zeitung, as did Grey for Sol Cement’s Sightwalks and Ogilvy and Mindshare for Vaseline’s Transition Body Lotion. AKQA’s Pink Chip for DEGIRO and UN Women picked up no less than three Gold and two Silver Lions, capping a performance that saw wins from every WPP network across every discipline.

WPP’s media agencies EssenceMediacom, Mindshare and Wavemaker had a very strong festival, with GroupM ending the week as the industry’s leading media group with 90 Lions, up from 59 last year.

Mark Read, CEO of WPP, said: “I am absolutely thrilled for our clients, people and agencies whose brilliant work these awards recognise. To win Creative Company of the Year for WPP and Network of the Year for Ogilvy, with The Coca-Cola Company being named Creative Brand of the Year for the first time in its history, is a remarkable achievement. Thank you to everyone who has made this such a successful Cannes Lions for WPP and our fantastic clients.”

Rob Reilly, Chief Creative Officer of WPP, said: “Creative excellence comes down to three things – people, process and passion. But to do it at scale takes an unwavering partnership between our brilliant agencies and our brave brand partners. Thank you all for believing in the transformational power of creativity.”

Devika Bulchandani, Ogilvy’s Global CEO, said: “It was inspiring to see so many agencies with unbelievable work this week. Our industry moves forward when we all come together to celebrate and champion the undeniable impact that creativity can have on our clients’ businesses and the communities we live in. I’m extremely proud of Ogilvy’s performance, but I am also incredibly gratified that collectively as an industry we proved that creativity always wins.”

About WPP
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240621088485/en/

Further information

Niken Wresniwiro, WPP

+44 7876 005 489

niken.wresniwiro@wpp.com



Susie Metnaoui, WPP

+44 7557 591 879

susie.metnaoui@wpp.com

Source: WPP

FAQ

What awards did WPP win at the Cannes Lions 2024?

WPP was named Creative Company of the Year for 2024 at the Cannes Lions International Festival of Creativity.

Which WPP agency won Creative Network of the Year in 2024?

Ogilvy, a part of WPP, won Creative Network of the Year in 2024.

Which brand was named Creative Brand of the Year at Cannes Lions 2024?

The Coca-Cola Company, supported by WPP Open X, was named Creative Brand of the Year for the first time.

How many Lions did WPP agencies win at Cannes Lions 2024?

WPP agencies won a total of 160 Lions at Cannes Lions 2024.

What was the performance of WPP’s GroupM at Cannes Lions 2024?

GroupM, WPP's media agencies, earned 90 Lions at Cannes Lions 2024, an increase from 59 last year.