WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers

Rhea-AI Summary

WPP (NYSE: WPP) and Optimizely have announced a global strategic partnership to provide WPP's enterprise clients with access to Optimizely's digital experience platform tools. This partnership aims to help companies enhance digital experiences, maximize conversion, and engagement by leveraging data and experimentation.

NEW YORK--(BUSINESS WIRE)-- WPP (NYSE: WPP) today announced the launch of a global strategic partnership with Optimizely, one of the industry’s leading digital experience (DXP) platform providers. As WPP’s first dedicated digital experimentation partnership and Optimizely’s first global strategic partnership, the announcement demonstrates the two organisations’ commitment to supporting clients in delivering optimised digital experiences to each and every customer.

With consumer expectations at an all-time high, Optimizely will help WPP’s enterprise clients unlock digital innovation and potential. As a platinum partner, WPP clients will have full access to Optimizely’s full suite of DXP tools including content marketing, content management, commerce and experimentation. By implementing these tools, companies can use data to continuously develop digital experiences that maximise conversion and engagement, leading to efficiencies and a greater return on development investment.

Notably, the partnership also offers clients seamless integration with Optimizely Web Experimentation and Google Analytics 4 (GA4), in light of Google’s upcoming September phase out of Google Optimize, its web analytics and testing tool. WPP and Optimizely are teaming up to support the seamless transition to a new experimentation platform to help brands deliver relevant content and features.

The announcement comes after WPP has been working with Optimizely for 17 years across brands like ACCO Brands, Aegon, Oister and more.

Stephan Pretorius, Chief Technology Officer at WPP, said: “Powerful creativity and effective media strategy can be wasted if brands do not also prioritise conversion. Optimizely’s platform provides data that allows brands to maximise the chance of driving customers through the ideal journey across channels, and we’re excited to develop a joint offering to take to our shared clients.”

Alex Atzberger, CEO of Optimizely, said: “The world’s leading companies must have world-leading digital experiences, which can only be achieved through a test and learn approach. Together, WPP and Optimizely will ensure customers get the most out of their experimentation programmes so they can turn insights into increased conversions. We are thrilled to kick off this partnership.”

About WPP 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

About Optimizely 
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With our leading digital experience platform (DXP), we help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints. Optimizely has 700+ partners and nearly 1500 employees across our 21 global offices. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, Toyota and Vodafone, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230808992689/en/

Alex Davis-Isaac, WPP

+1 646-531-7724

Alex.DavisIsaac@wpp.com

Rachel Teitt Gill, Optimizely

+1 740-815-1588

Rachel.TeittGill@optimizely.com

Victoria Johnson, Optimizely

Victoria.Johnson@optimizely.com

Source: WPP

FAQ

What is the NYSE ticker symbol for WPP?

The NYSE ticker symbol for WPP is WPP.

What tools will WPP clients have access to as part of the partnership with Optimizely?

WPP clients will have full access to Optimizely's full suite of DXP tools including content marketing, content management, commerce, and experimentation.

What is the significance of the partnership between WPP and Optimizely?

The partnership aims to support WPP's enterprise clients in delivering optimized digital experiences to customers, maximizing conversion, engagement, and return on development investment.

Why is the integration with Google Analytics 4 important?

The integration with Google Analytics 4 is important due to the upcoming phase out of Google Optimize, Google's web analytics and testing tool. This seamless integration will help brands transition to a new experimentation platform to deliver relevant content and features.

How long has WPP been working with Optimizely?

WPP has been working with Optimizely for 17 years across brands like ACCO Brands, Aegon, Oister, and more.