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Wishpond Technologies Ltd. is a provider of marketing-focused online business solutions based in Vancouver, BC. The company's Propel IQ platform offers an integrated suite of marketing tools for small and medium-sized businesses in various industries. Wishpond has developed cutting-edge AI technology, including an AI website builder, AI email tool, and SalesCloser AI virtual agent. The company operates on a SaaS model, generating revenue through subscription-based services. Wishpond aims to empower entrepreneurs to achieve online success through innovative marketing solutions.
Wishpond Technologies Ltd. (OTCQX: WPNDF) has acquired Viral Loops, a referral marketing software platform, for approximately US$2.3 million. This acquisition, effective April 1, 2022, includes an upfront payment of US$1.38 million and a performance-based earn-out of US$920,000. Viral Loops serves over 700 customers and is EBITDA positive, contributing to Wishpond's growth strategy by enhancing its product offerings and providing cross-sell opportunities to its customer base of over 3,000 small to medium-sized businesses.
Wishpond Technologies Ltd. announced that its subsidiary, Brax, has partnered with ROI Marketplace LLC, a top native advertising agency. This partnership aims to enhance Brax's platform by migrating ROI's customer base and incorporating insights from ROI's CEO, Joe Burton, into product development. Additionally, Brax has completed integration with MGID Inc., expanding its reach to over 32,000 publishers and enhancing its advertising capabilities. The integration includes features like direct management of MGID ad spend and built-in optimization tools, furthering Wishpond's growth in digital marketing solutions.
Wishpond Technologies Ltd. announced a partnership with LaLeo, the largest medical eCommerce marketplace in Latin America, to resell Wishpond's EverGenius platform. With over 300,000 customers, LaLeo aims to enhance Wishpond's footprint in this key market. The collaboration will provide training and support for the EverGenius platform, which focuses on digital marketing services for medical and dental clinics. This opportunity is expected to boost customer engagement and drive revenue for both companies in Latin America, particularly in Mexico.
Wishpond Technologies Ltd. has launched a new email marketing platform designed to enhance engagement and improve ROI for small businesses. Key updates include an upgraded user interface, Preview Email Text capabilities, support for AMP emails, and a new Email API. These features aim to increase email open rates, click-through rates, and overall campaign performance. The platform is integrated within Wishpond's all-in-one marketing suite, catering to over 3,000 customers primarily in the SMB market. This initiative showcases Wishpond's commitment to empowering businesses through effective digital marketing solutions.
Wishpond Technologies Ltd. (OTCQX: WPNDF) announced that its Chairman and CEO, Ali Tajskandar, will present at the OTC Small Cap Growth Virtual Investor Conference on February 2, 2022, discussing its growth since going public, including four acquisitions and record revenue. Tajskandar will also meet investors at the Whistler Capital Conference from February 18-20, 2022. Wishpond provides an all-in-one digital marketing suite and serves over 3,000 customers, mainly SMBs. The company operates under a subscription-based revenue model, enhancing predictability.
Wishpond Technologies Ltd. (OTCQX: WPNDF) announces the successful integration of Brax, acquired in September 2021, positioning it for growth with an expanded sales team. Brax launched the Universal Ads Editor, allowing advertisers to create and monitor campaigns across multiple platforms efficiently. The integration leverages Wishpond's sales practices, enhancing customer acquisition and cross-selling opportunities. Additionally, the company granted stock options for 200,000 shares at $1.26 each. These initiatives aim to drive growth and improve customer value.
Wishpond Technologies Ltd. announces the appointment of David Pais as the new Chief Financial Officer, effective immediately. Previously CFO at PHEMI Systems, Pais brings over 20 years of technology finance experience, including significant corporate finance transactions. He succeeds Juan Leal, who will remain with the company in a strategic advisory role. Ali Tajskandar, Chairman and CEO, expressed confidence in Pais's ability to support Wishpond's growth. The company focuses on providing marketing solutions and has approximately 3,000 customers, primarily small to medium-sized businesses.
Wishpond Technologies Ltd. has successfully acquired assets from Winback for US$700,000, enhancing its SMS eCommerce marketing solutions. Winback specializes in cart abandonment technology, particularly for Shopify merchants, which can bolster Wishpond's offerings. The acquisition is anticipated to generate recurring revenue with strong gross margins and positive cash flows, contributing to Wishpond's growth strategy. Winback, with over 350 customers and an annual revenue run rate exceeding US$450,000, aligns well with Wishpond's focus on small-to-medium businesses.
Wishpond has announced the acquisition of WinBack, a New York-based SMS marketing and cart abandonment tool, for US$700,000 entirely from cash reserves. This marks Wishpond's fourth acquisition this year, expected to be immediately accretive, generating strong recurring revenue with healthy gross margins. WinBack serves primarily Shopify merchants, offering a user-friendly platform that enhances Wishpond's current offerings and customer retention. The deal is projected to close in early January 2022, subject to TSX Venture Exchange approval.
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