WOW! Continues Florida Greenfield Momentum, Adding First Fiber Internet Customers in Hernando Beach

Rhea-AI Summary

WOW! Internet, TV & Phone (NYSE: WOW) has expanded its all-fiber services to Hernando Beach in Hernando County, Florida, following its recent launch in Spring Hill. The company offers simplified pricing with included WiFi equipment, no annual contracts, and no data caps. As part of its Greenfield expansion initiative, WOW! plans to add 44,000 homes in Hernando County in the coming weeks and months.

The company provides high-speed Internet along with additional services including WOW! mobile powered by Reach, business solutions, and residential bundling options with YouTube TV. WOW! currently serves customers across multiple Central Florida locations including Altamonte Springs, Wekiwa Springs, Casselberry, Forest City, Longwood, Sanlando Springs, Lake Mary, Winter Springs, Sanford, Spring Hill, and now Hernando Beach.

Positive

• Expansion into new market (Hernando Beach, Florida)
• Planned addition of 44,000 homes to service area
• No annual contracts and no data caps policy
• Recently named Best Company To Work For In Florida

Negative

• None.

Insights

Market Research Analyst

WOW!'s expansion into Hernando Beach represents another step in their Florida Greenfield initiative, but the announcement lacks substantial financial metrics to gauge immediate impact. The planned addition of 44,000 homes in Hernando County could translate to meaningful revenue growth, assuming typical industry penetration rates of 20-30%. However, the incremental nature of these expansions and the capital-intensive requirements of fiber deployment suggest a gradual rather than immediate impact on financials.

The strategic focus on Florida's growing markets aligns with demographic trends, as the state continues to see population growth and increased demand for high-speed internet. The bundling strategy with YouTube TV and mobile services through Reach indicates an attempt to diversify revenue streams beyond traditional broadband, though the contribution margins from these partnerships typically run lower than core fiber services.

For a company with a market cap of $405 million, this expansion represents a measured approach to growth, but investors should monitor customer acquisition costs and penetration rates in these new markets to assess the return on invested capital.

Residents and businesses in Hernando Beach can now sign up for WOW!'s all-fiber services with simplified pricing

ENGLEWOOD, Colo., Dec. 20, 2024 /PRNewswire/ -- WOW! Internet, TV & Phone (NYSE: WOW), a leading broadband services provider, today announced its all-fiber services are now available in Hernando Beach in Hernando County, Florida, following the recent launch of services in nearby Spring Hill.

Community members in Hernando Beach can now access WOW!'s reliable, fast fiber network with all-in pricing that includes all the WiFi equipment needed to get started, no annual contracts and no data caps. WOW! continues to expand its footprint in Hernando County as part of its ongoing Greenfield expansion initiative, with plans to add 44,000 homes in the coming weeks and months, offering services to even more new customers in the area.

"Strengthening local connections is core to our mission at WOW!, both in the services we provide and our engagement with the community," said Teresa Elder, CEO of WOW!. "We look forward to offering Hernando Beach residents and businesses additional options for fast and reliable broadband, as well as demonstrating our commitment to providing best-in-class customer service."

Recently named a Best Company To Work For In Florida by Workforce Research Group and Florida Trend, WOW! offers an array of services in addition to high-speed Internet to meet a variety of residential and business needs. WOW!'s suite of services includes WOW! mobile powered by Reach, flexible business solutions, and residential bundling options with YouTube TV, one of the most popular and robust live TV video services.

Across its all-fiber Greenfield markets in Central Florida, WOW! now serves customers in Altamonte Springs, Wekiwa Springs, Casselberry, Forest City, Longwood, Sanlando Springs, Lake Mary, Winter Springs and Sanford in Central Florida, in addition to Spring Hill and Hernando Beach in Hernando County.

For more information on WOW! and to find out if its services are available in your area, please visit www.wowway.com.

About WOW! Internet, TV & Phone     
WOW! is one of the nation's leading broadband providers, with an efficient and high-performing network that passes nearly 2 million residential, business and wholesale consumers. WOW! provides services in 19 markets, primarily in the Midwest and Southeast, including Michigan, Alabama, Tennessee, South Carolina, Georgia and Florida, including the new all-fiber networks in Central Florida, Hernando County, Florida, and Greenville County, South Carolina. With an expansive portfolio of advanced services, including high-speed Internet services, cable TV, home phone, mobile phone, business data, voice, and cloud services, the company is dedicated to providing outstanding service at affordable prices. WOW! also serves as a leader in exceptional human resources practices, having been recognized 11 times by the National Association for Business Resources as a Best & Brightest Company to Work For in the Nation, winning the award for the last seven consecutive years and making the 2022 Top 101 National Winners list. Visit wowway.com for more information.

View original content to download multimedia:https://www.prnewswire.com/news-releases/wow-continues-florida-greenfield-momentum-adding-first-fiber-internet-customers-in-hernando-beach-302337134.html

SOURCE WideOpenWest, Inc.

FAQ

When did WOW! (NYSE: WOW) launch its fiber services in Hernando Beach, Florida?

WOW! launched its fiber services in Hernando Beach, Florida on December 20, 2024.

How many new homes will WOW! add in Hernando County through its Greenfield expansion?

WOW! plans to add 44,000 homes in Hernando County in the coming weeks and months.

What areas in Central Florida does WOW! currently serve?

WOW! serves Altamonte Springs, Wekiwa Springs, Casselberry, Forest City, Longwood, Sanlando Springs, Lake Mary, Winter Springs, Sanford, Spring Hill, and Hernando Beach.

What services does WOW! offer in Hernando Beach?

WOW! offers high-speed Internet, WOW! mobile powered by Reach, business solutions, and residential bundling options with YouTube TV.

What are the key features of WOW!'s fiber service pricing in Hernando Beach?

WOW! offers all-in pricing that includes WiFi equipment, no annual contracts, and no data caps.