Walmart+ Launches First-Ever Dining Benefit with Burger King®
Walmart+ and Burger King have partnered to offer an exclusive dining benefit for Walmart+ members. Starting immediately, members can enjoy 25% off any Burger King digital order daily. From September, they'll also receive a free Whopper every three months with any purchase.
This benefit, available at no extra cost to Walmart+ membership, aims to save members time and money while catering to their fast-paced lifestyles. The collaboration extends Walmart+'s offerings beyond its primary remit, joining partners like Expedia and Paramount+. Members can easily redeem this benefit via the BK App or bk.com by linking their Walmart+ membership with their Burger King Royal Perks account.
Walmart+ membership, priced at $98/year or $12.95/month, offers various benefits including free delivery, free shipping, gas and travel discounts, and video streaming with Paramount+.
Walmart+ e Burger King hanno collaborato per offrire un vantaggio esclusivo per i membri di Walmart+. A partire da subito, i membri possono godere di 25% di sconto su qualsiasi ordine digitale di Burger King ogni giorno. A partire da settembre, riceveranno anche un Whopper gratuito ogni tre mesi con qualsiasi acquisto.
Questo vantaggio, disponibile senza costi aggiuntivi per l'iscrizione a Walmart+, mira a risparmiare tempo e denaro ai membri, adattandosi ai loro stili di vita frenetici. La collaborazione amplia le offerte di Walmart+ oltre al suo obiettivo primario, unendosi a partner come Expedia e Paramount+. I membri possono facilmente riscattare questo vantaggio tramite l'app BK o bk.com collegando il loro abbonamento Walmart+ con il loro account Burger King Royal Perks.
L'abbonamento a Walmart+, al prezzo di $98/anno o $12.95/mese, offre vari vantaggi tra cui consegna gratuita, spedizione gratuita, sconti su carburante e viaggi, e streaming video con Paramount+.
Walmart+ y Burger King se han asociado para ofrecer un beneficio exclusivo para los miembros de Walmart+. A partir de ahora, los miembros pueden disfrutar de 25% de descuento en cualquier pedido digital de Burger King diariamente. A partir de septiembre, también recibirán una Whopper gratis cada tres meses con cualquier compra.
Este beneficio, disponible sin costo adicional para la membresía de Walmart+, tiene como objetivo ahorrar tiempo y dinero a los miembros mientras se adapta a sus estilos de vida acelerados. La colaboración amplía las ofertas de Walmart+ más allá de su objetivo principal, uniéndose a socios como Expedia y Paramount+. Los miembros pueden canjear fácilmente este beneficio a través de la aplicación BK o bk.com vinculando su membresía Walmart+ con su cuenta de Burger King Royal Perks.
La membresía de Walmart+, cuyo precio es de $98/año o $12.95/mes, ofrece diversos beneficios, incluyendo entrega gratuita, envío gratuito, descuentos en gasolina y viajes, y transmisión de video con Paramount+.
월마트+와 버거킹이 파트너십을 맺어 월마트+ 회원을 위한 독점적인 식사 혜택을 제공합니다. 즉시 시작되어, 회원들은 매일 버거킹 디지털 주문에서 25% 할인을 즐길 수 있습니다. 9월부터는 모든 구매 시 3개월마다 무료 와퍼를 받게 됩니다.
이 혜택은 월마트+ 회원 자격에 추가 비용 없이 제공되며, 회원들이 바쁜 생활 속에서 시간과 비용을 절약할 수 있도록 돕기 위해 마련되었습니다. 이 협업은 월마트+의 제공을 Expedia 및 Paramount+와 같은 파트너와 함께 확장합니다. 회원들은 BK 앱이나 bk.com을 통해 월마트+ 회원 자격을 버거킹 로얄 퍼크 계정에 연결하여 이 혜택을 쉽게 사용할 수 있습니다.
월마트+ 회원 자격은 연간 $98 또는 월 $12.95에 제공되며, 무료 배송, 무료 발송, 주유소 및 여행 할인, 그리고 Paramount+를 통한 비디오 스트리밍과 같은 다양한 혜택을 제공합니다.
Walmart+ et Burger King se sont associés pour offrir un avantage de restauration exclusif aux membres de Walmart+. Dès maintenant, les membres peuvent bénéficier de 25% de réduction sur toute commande numérique de Burger King chaque jour. À partir de septembre, ils recevront également un Whopper gratuit tous les trois mois avec tout achat.
Ce bénéfice, accessible sans frais supplémentaires pour l'adhésion à Walmart+, vise à faire gagner du temps et de l'argent aux membres tout en répondant à leur mode de vie actif. La collaboration élargit les offres de Walmart+ au-delà de son objectif principal, s'associant à des partenaires tels qu'Expedia et Paramount+. Les membres peuvent facilement profiter de cet avantage via l'application BK ou bk.com en liant leur adhésion Walmart+ à leur compte Burger King Royal Perks.
L'adhésion à Walmart+, au prix de 98 $/an ou 12,95 $/mois, offre divers avantages, y compris la livraison gratuite, l'expédition gratuite, des réductions sur le carburant et les voyages, ainsi que le streaming vidéo avec Paramount+.
Walmart+ und Burger King haben sich zusammengetan, um Mitgliedern von Walmart+ einen exklusiven Speisevorteil zu bieten. Ab sofort können Mitglieder täglich 25% Rabatt auf jede digitale Bestellung bei Burger King genießen. Ab September erhalten sie außerdem mit jedem Einkauf einen kostenlosen Whopper alle drei Monate.
Dieser Vorteil, der ohne zusätzliche Kosten für die Walmart+-Mitgliedschaft verfügbar ist, soll den Mitgliedern Zeit und Geld sparen und sich an ihren hektischen Lebensstil anpassen. Die Zusammenarbeit erweitert das Angebot von Walmart+ über das ursprüngliche Angebot hinaus und schließt Partner wie Expedia und Paramount+ ein. Mitglieder können diesen Vorteil ganz einfach über die BK-App oder bk.com einlösen, indem sie ihre Walmart+-Mitgliedschaft mit ihrem Burger King Royal Perks-Konto verknüpfen.
Die Walmart+-Mitgliedschaft kostet 98 $ pro Jahr oder 12,95 $ pro Monat und bietet verschiedene Vorteile wie kostenlosen Versand, kostenlose Lieferung, Rabatte auf Treibstoff und Reisen sowie Video-Streaming mit Paramount+.
- New partnership with Burger King adds value to Walmart+ membership
- 25% discount on Burger King digital orders for Walmart+ members
- Free Whopper every three months with any purchase for members
- No additional cost for the new benefit to existing Walmart+ membership
- Expansion of Walmart+ benefits beyond core retail offerings
- None.
Insights
This partnership between Walmart+ and Burger King represents a strategic move in the competitive landscape of membership programs. By offering a 25% discount on Burger King digital orders and a free Whopper quarterly, Walmart+ is diversifying its value proposition beyond retail. This could potentially increase member retention and acquisition for Walmart+, addressing the frequent dining-out habits of Americans.
The collaboration also positions Walmart+ to compete more effectively against other membership programs like Amazon Prime, which has been expanding into various sectors. For Burger King, this partnership could drive increased digital orders and customer loyalty. However, the long-term impact on Burger King's profitability with such significant discounts remains to be seen. Overall, this move reflects a trend towards cross-industry partnerships to enhance customer value and loyalty in an increasingly competitive market.
This partnership has potential positive financial implications for both Walmart and Restaurant Brands International (RBI), Burger King's parent company. For Walmart, it could boost Walmart+ subscriptions, leading to increased recurring revenue. The additional foot traffic to Burger King locations near Walmart stores might also indirectly benefit Walmart's retail operations.
For RBI, while the 25% discount might initially pressure margins, the potential increase in digital orders and customer frequency could offset this. The partnership could also drive up Burger King's digital sales, which typically have higher margins than in-store sales. However, investors should monitor the impact on Burger King's average ticket size and overall profitability. The success of this program could pave the way for similar partnerships, potentially reshaping the quick-service restaurant industry's approach to customer acquisition and retention.
Walmart+ members can enjoy
At a glance:
- Walmart+ collaborates with Burger King to introduce a unique quick service dining benefit.
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Starting today, Walmart+ members can get
25% off* any Burger King digital order every day. Members can also receive a free Whopper every three months with any purchase.** - Walmart+ members can easily enjoy this benefit at thousands of participating Burger King locations nationwide when they place an order in the BK® App or bk.com; one-third of Burger King locations are less than two miles from a Walmart store.
(Photo: Business Wire)
This unique benefit is designed to save members time and money, catering to their fast-paced lifestyles where grocery shopping, meal planning and cooking may not always be feasible. Given that most Americans eat from quick service restaurants several times a week***, this benefit serves as a practical, cost-effective solution to accommodate dining preferences and busy schedules while enjoying the iconic taste of Burger King.
Walmart+ benefits are determined based on member insights and are carefully curated to provide a unique and valuable experience for members. Offered at no extra cost to the Walmart+ membership, the Burger King benefit is the latest move by Walmart+ to give its members even more value. Burger King joins partners like Expedia and Paramount+ to help Walmart+ extend offerings outside of Walmart’s primary remit.
“The inclusion of a Burger King benefit in our Walmart+ membership portfolio is exciting,” said Venessa Yates, senior vice president and general manager of Walmart+. “We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We're confident our members will welcome the additional savings, and we're thrilled to collaborate with a trusted brand like Burger King to offer this benefit.”
How it works
Walmart+ members can easily redeem this benefit via the BK App or bk.com. To activate this benefit, Walmart+ members will need to link their membership with their existing Burger King Royal Perks account or create an account for free. Once linked, Walmart+ members can visit the offers tab on the BK app or on bk.com, select a participating Burger King location, add the desired offer to the cart and place their order.
“Burger King has long been known for offering Guests high quality products for a great value – an approach that’s shared by our friends at Walmart, making this partnership a natural fit,” said Pat O’Toole, Chief Marketing Officer, Burger King North America. “We’re thrilled to join the Walmart+ program as its first ever dining partner and look forward to providing members of Walmart+ even more savings on their flame-grilled favorites at Burger King.”
Walmart+ is Walmart’s membership program, offering members a wide range of benefits that save them time and money. At just
ABOUT WALMART
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of
ABOUT BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and
*Participating US restaurants,
** Participating US restaurants, free Whopper with a digital purchase in the BK® App or BK.com for BK Royal Perks and Walmart+ members only. Available 1x per quarter per account. See Terms at www.bk.com/terms.
***Fast Food Industry Statistics 2024 and Facts (enterpriseappstoday.com)
View source version on businesswire.com: https://www.businesswire.com/news/home/20240822018936/en/
Media Relations Contact
Rachel Nipper
800-331-0085
Source: Walmart Inc.
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