Sam’s Club MAP Launches Display Ads in Sam’s Club Mobile App’s Unique Scan & Go Feature
Sam's Club, a leading retailer, has launched display ads in its Scan & Go™ mobile app feature, bridging in-app and in-club shopping experiences. This innovative capability integrates physical and digital shopping journeys, enhancing member convenience and unlocking new ways to measure shopping behavior and ad performance. The feature allows advertisers to reach members at the point of conversion, potentially driving incremental sales.
Key points:
- Scan & Go adoption has increased by 50% in the past three years
- One in three members is a regular user
- Net Promoter Score (NPS) regularly exceeds 90
- Ads will track metrics such as return on ad spend (ROAS), click-through rate (CTR), and conversion rate
- The feature is currently available in all clubs for select members and will roll out to 100% of in-club traffic in the coming weeks
Sam's Club, un importante rivenditore, ha lanciato annunci display nella funzionalità Scan & Go™ della sua app mobile, collegando le esperienze di shopping in-app e in-club. Questa capacità innovativa integra i percorsi di shopping fisico e digitale, migliorando la comodità per i membri e sbloccando nuovi modi per misurare il comportamento d'acquisto e le performance pubblicitarie. La funzione consente agli inserzionisti di raggiungere i membri nel momento della conversione, potenzialmente aumentando le vendite.
Punti chiave:
- Adoption di Scan & Go aumentata del 50% negli ultimi tre anni
- Uno su tre membri è un utente regolare
- Il punteggio Net Promoter Score (NPS) supera regolarmente il 90
- Gli annunci tracceranno metriche come ritorno sull'investimento pubblicitario (ROAS), tasso di clic (CTR) e tasso di conversione
- La funzione è attualmente disponibile in tutti i club per membri selezionati e verrà estesa al 100% del traffico in-club nelle prossime settimane
Sam's Club, un minorista líder, ha lanzado anuncios display en la función de su app móvil Scan & Go™, conectando las experiencias de compra dentro de la app y en el club. Esta capacidad innovadora integra los viajes de compra físicos y digitales, mejorando la conveniencia para los miembros y desbloqueando nuevas formas de medir el comportamiento de compra y el rendimiento publicitario. La característica permite a los anunciantes alcanzar a los miembros en el punto de conversión, lo que potencialmente impulsa las ventas incrementalmente.
Puntos clave:
- La adopción de Scan & Go ha aumentado en un 50% en los últimos tres años
- Uno de cada tres miembros es un usuario regular
- El Net Promoter Score (NPS) supera regularmente el 90
- Los anuncios rastrearán métricas como el retorno de la inversión publicitaria (ROAS), la tasa de clics (CTR) y la tasa de conversión
- La función está actualmente disponible en todos los clubes para miembros seleccionados y se implementará al 100% del tráfico en club en las próximas semanas
샘스 클럽은 주요 소매업체로서 Scan & Go™ 모바일 앱 기능에 디스플레이 광고를 출시하였습니다. 이 기능은 앱 내 쇼핑 경험과 클럽 내 쇼핑 경험을 연결하여 오프라인 및 온라인 쇼핑 여정을 통합하여 회원들에게 편의성을 향상시키고 쇼핑 행동 및 광고 성과를 측정할 수 있는 새로운 방법을 제공합니다. 이 기능은 광고주가 회원들에게 전환 시점에서 도달할 수 있도록 하여 추가 판매를 유도할 수 있습니다.
주요 사항:
- Scan & Go 이용률이 지난 3년 간 50% 증가하였습니다
- 회원 중 3명 중 1명이 정기 사용자입니다
- 넷 프로모터 점수(NPS)는 정기적으로 90을 초과합니다
- 광고는 광고 비용 대비 수익(ROAS), 클릭률(CTR), 전환율과 같은 지표를 추적합니다
- 현재 이 기능은 선택된 회원을 위해 모든 클럽에서 사용 가능하며, 향후 몇 주 내에 100% 클럽 내 트래픽으로 확장될 예정입니다
Sam's Club, un détaillant de premier plan, a lancé des annonces display dans sa fonctionnalité d'application mobile Scan & Go™, reliant les expériences d'achat dans l'application et en club. Cette capacité innovante intègre les parcours d'achat physiques et numériques, améliorant le confort des membres et ouvrant de nouvelles façons de mesurer le comportement d'achat et la performance des annonces. La fonctionnalité permet aux annonceurs d'atteindre les membres au point de conversion, ce qui pourrait entraîner des ventes supplémentaires.
Points clés :
- L'adoption de Scan & Go a augmenté de 50 % au cours des trois dernières années
- Un membre sur trois est un utilisateur régulier
- Le Net Promoter Score (NPS) dépasse régulièrement 90
- Les annonces suivront des indicateurs tels que le retour sur les dépenses publicitaires (ROAS), le taux de clics (CTR) et le taux de conversion
- La fonctionnalité est actuellement disponible dans tous les clubs pour des membres sélectionnés et sera déployée à 100 % du trafic en club dans les semaines à venir
Sam's Club, ein führender Einzelhändler, hat Display-Anzeigen in der Scan & Go™-Mobilfunktion eingeführt, um das Einkaufserlebnis in der App und im Club zu verbinden. Diese innovative Möglichkeit integriert physische und digitale Einkaufserlebnisse und verbessert den Komfort für Mitglieder, während sie neue Wege eröffnet, um das Einkaufsverhalten und die Anzeigenleistung zu messen. Die Funktion ermöglicht es Werbetreibenden, Mitglieder am Punkt der Conversion zu erreichen, was potenziell zusätzliche Verkäufe generieren könnte.
Wichtige Punkte:
- Die Nutzung von Scan & Go ist in den letzten drei Jahren um 50 % gestiegen
- Einer von drei Mitgliedern ist ein regelmäßiger Nutzer
- Der Net Promoter Score (NPS) übersteigt regelmäßig 90
- Die Anzeigen werden Kennzahlen wie Return on Ad Spend (ROAS), Click-Through-Rate (CTR) und Conversion-Rate verfolgen
- Die Funktion ist derzeit in allen Clubs für ausgewählte Mitglieder verfügbar und wird in den kommenden Wochen auf 100 % des Clubverkehrs ausgeweitet
- Launch of display ads in Scan & Go feature enhances member shopping experience
- 50% increase in Scan & Go adoption over the past three years
- One in three members is a regular Scan & Go user
- Net Promoter Score (NPS) for Scan & Go regularly exceeds 90
- New feature allows advertisers to reach members at point of conversion
- Closed-loop attribution enables better understanding of member shopping behavior and ad performance
- None.
Display ads bridge the app and in-club shopping to further enhance the member experience.
Sam’s Club Scan & Go Display Ad (Photo: Business Wire)
Sam’s Club MAP is the first and only retail media platform to integrate ads in a mobile, self-checkout app experience. Scan & Go, a feature of the Sam’s Club mobile app, allows members shopping in-club to use their mobile devices to scan items as they shop, complete payment and skip the checkout line entirely. Scan & Go adoption has surged by
Members who opt-in will see display ads on the cart page that dynamically refresh after each new product scan, enhancing their shopping experience and helping them discover products as they check out with Scan & Go. This feature enables advertisers to reach members at the point of conversion and may help drive incremental sales of associated or halo products.
“This new capability reflects our member obsession and commitment to ensuring ads reach the right members at the right time in their shopping journeys,” said Diana Marshall, executive vice president and chief growth officer, Sam's Club. “Creating a closed loop, omnichannel advertising experience enables us to better understand member shopping behavior and ad performance, ensuring we keep the member experience at the forefront while helping our advertisers achieve their objectives.”
Scan & Go’s core value proposition rests on skipping the checkout line. Placing display ads within the checkout experience makes it even more convenient for members to complete their purchases. The ads will provide measurable results to our advertisers, tracking metrics such as return on ad spend (ROAS), click-through rate (CTR), incremental sales, conversion rate and other valuable results.
“This launch represents another step forward in Retail Media 2.0, which is characterized by the blending of physical and digital experiences,” said Andrew Lipsman, Founder & Chief Analyst, Media, Ads + Commerce “By integrating display ads into the Scan & Go feature, Sam’s Club is introducing a new surface to the shopping journey that can deliver value to both customers and advertisers.”
At launch, several Sam’s Club MAP advertisers such as Unilever will utilize Scan & Go ads to reach more members. Sam’s Club MAP’s new display ads in Scan & Go are currently available in all clubs for select members and will roll out to
About Sam’s Club
Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), one of the world’s leading retailers, is a membership retail club offering superior products, savings and services to millions of members in nearly 600 clubs in the
About Sam’s Club Member Access Platform
At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality items at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day.
We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and advertisers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them.
MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240724354971/en/
Highwire PR for Sam’s Club MAP [sams.club@highwirepr.com]
Source: Walmart Inc.
FAQ
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