Westlake Royal Building Products™ Showcases Innovative and Diverse Range of Industry-Leading Products at 2022 International Builders’ Show (IBS)

Rhea-AI Summary

Westlake Royal Building Products will present its innovative range of building products at the 2022 NAHB International Builders’ Show in Orlando, Florida from February 8-10, 2022. This event marks the launch of the Westlake Royal Building Products brand, combining the strengths of Royal®, Boral®, and DaVinci brands. New products include Board & Batten siding, TruExterior 5/8” Lap Siding, and a new color for Zuri Premium Decking. The brand aims to enhance market presence with a diverse portfolio of high-quality, low-maintenance products.

Positive

• Official launch of the Westlake Royal Building Products brand, enhancing market recognition.
• Introduced innovative new products such as Board & Batten siding and TruExterior 5/8” Lap Siding, expanding product lines.
• Showcasing a comprehensive range of building products at a major industry event, potentially increasing customer engagement.

Negative

• None.

HOUSTON--(BUSINESS WIRE)-- Westlake Royal Building Products™ USA Inc., a Westlake company (NYSE:WLK), will showcase its breadth of innovative interior and exterior building products at the 2022 NAHB International Builders’ Show^® (IBS) in Orlando, Florida from February 8-10, 2022.

The 2022 IBS marks the official debut of the new Westlake Royal Building Products brand, bringing together the rich legacy of three leading North American Building Products Manufacturers: Royal^® Building Products, Boral^® North America building products and DaVinci^® Roofscapes. Products will be featured in two booths: W2520 for siding, trim & mouldings, stone, and outdoor living products, and W2271 for roofing.

“Today, we celebrate the culmination of years of strategic acquisitions designed to bring together the very best brands in the building materials industry under the all-new Westlake Royal Building Products brand,” says Steve Booz, vice president, marketing, Westlake Royal Building Products. “As we embark on our second half century in business, we look forward to bringing the industry’s most comprehensive and geographically diverse portfolio of products and services to customers, builders, architects and homeowners throughout North America.”

HOT AND NEW PRODUCT HIGHLIGHTS

Siding and Accessories - Booth W2520

Westlake Royal™ adds a Board & Batten siding profile to its award-winning Cedar Renditions™ by Royal^® aluminum siding line. Cedar Renditions Board & Batten siding has a unique woodgrain look that can be used as an accent to enhance any exterior facade. The Board & Batten profile also beautifully complements Cedar Renditions lap siding, together with trim and accessories.

Exclusive only to the Canadian market, two new on-trend dark blue shades, Marine Blue and Midnight Surf, will also be added to the Cedar Renditions trim coil color options.

Westlake Royal adds a new 5/8” Lap Siding to its TruExterior line (formerly Boral Building Products) of poly-ash siding products. This new profile features the coveted look and shadow lines of traditional lap siding with the high performance of TruExterior’s poly-ash material. It has a true 5/8” butt, a sought-after profile that mimics real cedar and comes in 16-foot lengths. Made with a proprietary blend of polymers and fly ash, TruExterior 5/8” Lap Siding offers a high level of dimensional stability, and durability for resistance to warping, cracking and splitting. As a result, the siding requires no sealing of ends or cuts in the field, it can be used in ground-contact applications, and it can be painted any color, including dark hues. TruExterior requires no custom tools for cutting, and offers workability similar to wood. But unlike wood, installers can fasten TruExterior close to the edge, do not have to worry about mushrooming and do not need to pre-drill.

Trim and Mouldings - Booth W2520

Westlake Royal showcases Royal^® Tapered Column Wraps with a smooth texture, in 5” and 6” lengths. Each Tapered Column Wrap is ready-to-assemble in 10” x 6”, 12” x 8” and 16” x 12”. The Tapered Column Wraps are designed with a durable ½" thickness for quality and long-lasting performance and are available in two distinct capital and base styles; Traditional and Craftsman.

Outdoor Living - Booth W2520

Westlake Royal debuts a new color of Zuri^® Premium Decking — Hickory. A true mid-tone brown, Hickory is the sixth color offering in the decking line, which already includes Chestnut, Walnut, Pecan, Brazilia and Weathered Gray and available in both square and grooved boards along with fascia.

Kindred™ Outdoors + Surrounds (formally Boral Building Products) offers an assortment of captivating, sculpture-inspired fire bowls to elevate the ambiance for outdoor gathering and entertaining, including:

• Fire Bowls: angular, amazing Lyra; and balanced, brilliant Bloc

Stone - Booth W2520

Westlake Royal™ presents Cultured Stone^® and Eldorado Stone^®, (formerly Boral Building Products) the best in biophilic design, with nature-inspired textures and an array of compelling color palettes to help specifiers enhance the feel of any space with a number of trend-forward offerings for interior and exterior walls:

• Cultured Stone draws out the artist within, including, cool, character-infused Ethos Pro-Fit^® Terrain™ Ledgestone; timeless, textured Canvas™ Handmade Brick^®; and crisp, customizable Arctic Hewn Stone™

• Eldorado Stone shapes memory-making spaces, including, rich, rugged Grand Banks Limestone; wintry, wood-look Dawnwood Vintage Ranch; deep, dusky Ironside TundraBrick^®; and staggered, sun-dappled Koryak Ridge™ Stacked Stone

Kindred Outdoors + Surrounds from Westlake Royal™ provides the ideal source for premium fire features that bring a sense of sophistication and comfort to any space, including:

• Fireplace Surrounds: calm, commanding The Palacio; and luxurious, linear The Soho Boutique.

Roofing - Booth W2271

Westlake Royal™ showcases a wide range of roof systems and components (formerly Boral Building Products) and DaVinci Roofscapes including;

• Select Shake composite roofing from DaVinci Roofscapes captures the authentic look of real cedar shake taken from natural wood profiles. The impact- and fire-resistant shakes add beauty and value to homes. 5/8-inch-thick traditional shake profiles with 8- and 10-inch widths. 10-inch pieces have a simulated keyway, giving the look of 4- and 6-inch shakes to create a multi-width appearance. Unique tile design allows for fast installation.
• Newpoint™ Concrete Tile Roofing, the enduring line of concrete tile known for its superior strength, Class A fire rating and long-lasting beauty;
• Unified Steel™ Stone Coated Roofing, the ultra-lightweight roofing system, which benefits from the structural strength of steel;
• US Tile^® a legacy line of premium, stunning clay tile solutions manufactured to the highest standard of sustainability and craftsmanship;
• Westlake Royal Roofing Components, a full line of integrated roof components designed to deliver a higher standard of roof installation and performance.
• SwiftGuard™ is a high-performance synthetic roof underlayment providing durable, all-weather protection from the elements and is ideal for use with all steep-slope roofing materials including tile, steel and asphalt shingles, as well as natural and composite slates and shakes. SwiftGuard™ includes innovative, patented nail gasketing technology, a high-grip backing and non-woven thermally embossed fiber face for increased deck grab and superior walkability.
• Sol-R-Skin^™ BLUE; Highly durable and easy to install, Sol-R-Skin BLUE provides three key solutions–as a waterproofing layer, an energy-saving radiant barrier and as an insulation blanket. It is suitable for use under nearly all steep-sloped roofing materials, and can be applied in any climate and at any temperature. Sol-R-Skin™ BLUE is UV-resistant, boasts an anti-glare coating in cool blue and offers Class A rated fire resistance when applied with stone-coated steel, concrete and clay tile roof systems.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220207005048/en/

Kriss Swint

Westlake Royal Building Products

1-614-754-3455

Kswint@Westlake.com

Source: Westlake Royal Building Products

FAQ

What is the significance of Westlake Royal Building Products debut at the 2022 NAHB International Builders' Show?

The event marks the official launch of the Westlake Royal Building Products brand, uniting the legacy brands of Royal®, Boral®, and DaVinci.

What new products did Westlake Royal introduce at the 2022 Builders' Show?

New products include Board & Batten siding, TruExterior 5/8” Lap Siding, and new colors for Zuri Premium Decking.

When is the 2022 NAHB International Builders' Show?

The show will take place from February 8-10, 2022, in Orlando, Florida.

What company is responsible for the Westlake Royal Building Products brand?

Westlake Royal Building Products is a Westlake company listed on the NYSE under the symbol WLK.