Westlake Royal Building Products™ Debuts, Bringing Together the Rich Legacy of Three Leading North American Building Products Manufacturers

Rhea-AI Summary

Westlake Royal Building Products has officially launched, merging the portfolios of Royal Building Products, Boral North America, and DaVinci Roofscapes. This new brand introduces a diverse range of products including siding, roofing, and windows, marking a significant expansion for the company. The brand will debut at major trade shows in February 2022, showcasing its innovative offerings to architects and builders across North America. The launch represents over two years of strategic acquisition efforts aimed at enhancing growth and market presence.

Positive

• Launch of Westlake Royal Building Products signifies growth and expansion.
• Broader product range including decorative stone and roofing materials.

Negative

• None.

• Fueled by two years of aggressive expansion throughout North America, the newly launched Westlake Royal Building Products combines the business and building product portfolios of Royal^® Building Products, Boral^® North America building products and DaVinci^® Roofscapes
• Westlake Royal Building Products will debut with new products, branding at the International Roofing Expo and the NAHB International Builders’ Show in February, 2022

HOUSTON--(BUSINESS WIRE)-- Two years of strategic geographic and category acquisitions throughout the North American building materials market culminates today as the Westlake Royal Building Products™ brand is born. Bringing together the trusted Royal^® Building Products, Boral^® North America building products, and DaVinci^® Roofscapes product lines under one unified brand signals a new era of growth and opportunity for the 50-year-old company.

The newly launched Westlake Royal Building Products brand is built on strength and promise, featuring the dynamic portfolio additions of decorative stone, concrete and clay roof tiles, stone-coated steel roofing, and windows to its product category lineup. The complete offering now includes industry-leading brands in Siding and Accessories, Trim & Mouldings, Roofing, Stone, Windows and Outdoor Living.

“Today is a historic day for our team as we launch Westlake Royal Building Products, which represents our depth of experience and ongoing commitment to quality, innovation and customer relationships,” said Steve Booz, vice president of marketing at Westlake Royal Building Products. “Westlake Royal Building Products goes to market with a broader, more diverse range of products, services, and solutions that meet the needs of architects, builders, and homeowners throughout North America.”

Westlake Royal Building Products will make its official debut in February as an exhibitor at both the International Roofing Expo (IRE) from February 1-3, 2022, and the NAHB International Builders’ Show from February 8-10, 2022. The company’s booths at both trade shows will display the new branding, name and logo, as well as a broad and diverse range of exterior and interior building products, including siding and accessories, trim and mouldings, roofing, stone, windows and outdoor living. To learn more about Westlake Royal Building Products, visit WestlakeRoyalBuildingProducts.com.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220126005076/en/

Kriss Swint

Westlake Royal Building Products

1-614-754-3455

Kswint@Westlake.com

Source: Westlake Royal Building Products

FAQ

What is Westlake Royal Building Products?

Westlake Royal Building Products is a newly launched brand that combines the portfolios of Royal Building Products, Boral North America, and DaVinci Roofscapes, offering a diverse range of building products.

When will Westlake Royal Building Products debut?

Westlake Royal Building Products will debut at the International Roofing Expo from February 1-3, 2022, and the NAHB International Builders’ Show from February 8-10, 2022.

What products does Westlake Royal Building Products offer?

Westlake Royal Building Products offers a range of building products including siding, roofing, trim, windows, and outdoor living solutions.

What does the launch of Westlake Royal Building Products mean for investors?

The launch represents a strategic expansion and could signal growth opportunities for investors, enhancing the company's market presence.

What companies are included in the Westlake Royal Building Products brand?

The Westlake Royal Building Products brand includes Royal Building Products, Boral North America, and DaVinci Roofscapes.