Worksport (WKSP) Debuts Innovations Live on National TV Show: Fox & Friends, Outlines Media Strategy for Growing Brand Presence
Worksport (WKSP) made its national television debut on FOX & Friends Weekend, where CEO Steven Rossi showcased the company's upcoming SOLIS solar tonneau cover and COR portable energy system. The segment, part of the show's 'Made in America' feature, highlighted Worksport's commitment to domestic manufacturing and clean energy solutions.
The appearance on FOX & Friends Weekend, which averages 1.2 million viewers per episode, received positive feedback from producers and is expected to boost brand visibility. The company views this media exposure as a strategic opportunity to reach potential customers and secure additional national media coverage.
The showcase focused on Worksport's clean-tech initiatives in sustainable mobility and off-grid power solutions, which align with the company's growth strategy for 2025, aiming to drive revenue growth and improve margins.
Worksport (WKSP) ha fatto il suo debutto televisivo nazionale su FOX & Friends Weekend, dove il CEO Steven Rossi ha presentato il prossimo copertura tonneau SOLIS a energia solare e il sistema energetico portatile COR. Il segmento, parte della rubrica 'Made in America' dello show, ha messo in evidenza l'impegno di Worksport nella produzione nazionale e nelle soluzioni energetiche pulite.
L'apparizione su FOX & Friends Weekend, che ha una media di 1,2 milioni di spettatori per episodio, ha ricevuto feedback positivi dai produttori ed è prevista per aumentare la visibilità del marchio. L'azienda considera questa esposizione mediatica come un'opportunità strategica per raggiungere potenziali clienti e garantirsi ulteriore copertura mediatica nazionale.
La vetrina si è concentrata sulle iniziative clean-tech di Worksport nel campo della mobilità sostenibile e delle soluzioni energetiche autonome, in linea con la strategia di crescita dell'azienda per il 2025, mirata ad aumentare la crescita dei ricavi e a migliorare i margini.
Worksport (WKSP) hizo su debut en televisión nacional en FOX & Friends Weekend, donde el CEO Steven Rossi mostró la próxima cubierta tonneau solar SOLIS y el sistema de energía portátil COR. El segmento, parte de la función 'Hecho en América' del programa, destacó el compromiso de Worksport con la fabricación nacional y las soluciones de energía limpia.
La aparición en FOX & Friends Weekend, que promedia 1.2 millones de espectadores por episodio, recibió comentarios positivos de los productores y se espera que impulse la visibilidad de la marca. La empresa ve esta exposición mediática como una oportunidad estratégica para alcanzar clientes potenciales y asegurar una cobertura mediática nacional adicional.
La presentación se centró en las iniciativas de tecnología limpia de Worksport en movilidad sostenible y soluciones de energía fuera de la red, que se alinean con la estrategia de crecimiento de la empresa para 2025, con el objetivo de impulsar el crecimiento de ingresos y mejorar los márgenes.
웍스포츠 (WKSP)는 FOX & Friends Weekend에서 전국 방송 데뷔를 하였으며, CEO 스티븐 로시는 회사의 차세대 SOLIS 태양광 타노우 커버와 COR 포터블 에너지 시스템을 선보였습니다. 이 섹션은 프로그램의 '메이드 인 아메리카' 코너의 일환으로, 웍스포츠의 국내 제조 및 청정 에너지 솔루션에 대한 헌신을 강조했습니다.
FOX & Friends Weekend에 출연한 것은 에피소드당 평균 120만 명의 시청자를 보유하고 있으며, 제작자들에게 긍정적인 피드백을 받아 브랜드 가시성을 높이는 데 기여할 것으로 예상됩니다. 회사는 이 미디어 노출을 잠재 고객에게 다가가고 추가적인 전국 미디어 보도를 확보하는 전략적 기회로 보고 있습니다.
이 발표는 지속 가능한 이동성 및 오프 그리드 전력 솔루션에서 웍스포츠의 클린 테크 이니셔티브에 초점을 맞추었으며, 2025년까지의 회사 성장 전략에 부합하여 수익 성장을 촉진하고 마진을 개선하는 것을 목표로 하고 있습니다.
Worksport (WKSP) a fait ses débuts à la télévision nationale sur FOX & Friends Weekend, où le PDG Steven Rossi a présenté la prochaine housse de tonneau solaire SOLIS et le système énergétique portable COR. Le segment, dans le cadre de la rubrique 'Made in America' de l'émission, a mis en lumière l'engagement de Worksport envers la fabrication nationale et les solutions d'énergie propre.
Cette apparition sur FOX & Friends Weekend, qui attire en moyenne 1,2 million de téléspectateurs par épisode, a reçu des retours positifs des producteurs et devrait accroître la visibilité de la marque. L'entreprise considère cette exposition médiatique comme une occasion stratégique d'atteindre des clients potentiels et de garantir une couverture médiatique nationale supplémentaire.
La présentation s'est concentrée sur les initiatives de clean-tech de Worksport dans la mobilité durable et les solutions d'énergie hors réseau, qui s'alignent sur la stratégie de croissance de l'entreprise pour 2025, visant à stimuler la croissance des revenus et à améliorer les marges.
Worksport (WKSP) hatte sein nationales Fernsehdebüt bei FOX & Friends Weekend, wo CEO Steven Rossi die kommenden SOLIS Solartonneauabdeckung und das COR tragbare Energiesystem präsentierte. Das Segment, Teil der 'Made in America'-Rubrik der Show, hob das Engagement von Worksport für die nationale Herstellung und saubere Energielösungen hervor.
Der Auftritt bei FOX & Friends Weekend, der im Durchschnitt 1,2 Millionen Zuschauer pro Episode erreicht, erhielt positives Feedback von Produzenten und wird voraussichtlich die Markenpräsenz steigern. Das Unternehmen sieht diese Medienpräsenz als strategische Gelegenheit, um potenzielle Kunden zu erreichen und zusätzliche nationale Medienberichterstattung zu sichern.
Die Präsentation konzentrierte sich auf die Clean-Tech-Initiativen von Worksport im Bereich nachhaltige Mobilität und netzunabhängige Energielösungen, die mit der Wachstumsstrategie des Unternehmens für 2025 übereinstimmen, die darauf abzielt, das Umsatzwachstum zu fördern und die Gewinnspannen zu verbessern.
- National TV exposure on FOX & Friends Weekend with 1.2 million average viewers
- Recent 51% B2C and 60% B2B sales growth in November 2024
- 30% increase in production capacity
- 275% revenue growth in Q2
- $2.8MM grant awarded
- Ongoing Nasdaq compliance issues requiring extension
- Investigation into short selling activities
Insights
The FOX & Friends appearance, while providing significant media exposure to 1.2 million viewers, represents more of a marketing milestone than an immediate financial catalyst. While the company highlights impressive growth metrics -
The strategic value lies in the potential for increased brand awareness and market penetration, particularly for the upcoming SOLIS solar tonneau cover and COR portable energy system. However, the real impact will depend on converting this visibility into tangible sales growth. The company's recent production capacity increase of
The showcase of Worksport's clean-tech innovations on national television underscores their strategic positioning in the growing sustainable mobility market. The SOLIS solar tonneau cover and COR portable energy system represent significant technological advancements in the automotive aftermarket sector, particularly targeting the expanding EV and outdoor adventure segments.
The potential application of COR as an EV range extender for Tesla Model 3 demonstrates strategic product development aligned with market demands. However, the success will ultimately depend on the technical performance and market adoption of these products post-launch. The company's focus on domestic manufacturing could provide advantages in quality control and supply chain management, though this may impact profit margins.
CEO Details Advanced Clean-Tech Initiatives, Cites Positive FOX Producer Response, and Notes Opportunity to Leverage Successful Debut to Earn Additional Future National TV Segments.
West Seneca, New York, Dec. 09, 2024 (GLOBE NEWSWIRE) -- Worksport Ltd. (NASDAQ: WKSP) (“Worksport” or the “Company”), a U.S.-based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, today provided a post-broadcast update following Worksport’s appearance on FOX & Friends Weekend, hosted by Will Cain, Rachel Campos-Duffy, and Charlie Hurt. During the nationally televised segment, Worksport’s Chief Executive Officer, Steven Rossi, spotlighted the Company’s forthcoming mobile power generation system and American-made tonneau covers, underscoring its commitment to innovation, domestic manufacturing, and sustainable solutions.
Watch the FOX & Friends Weekend Recap
Investors and stakeholders are invited to view a recording of the FOX & Friends Weekend segment featuring Worksport CEO Steven Rossi.
Access the Video Here: FOX & Friends Recap Video
“Our recent feature on FOX & Friends Weekend served as a remarkable springboard, allowing us to debut our COR & SOLIS product to a national audience,” said Steven Rossi, CEO of Worksport Ltd. “We received highly positive feedback from the producers and look forward to securing additional national media opportunities as we continue to build brand credibility and expand our market reach.”
Advancing Clean-Tech and Sustainable Mobility
Worksport’s upcoming launches—most notably the SOLIS solar tonneau cover and the COR portable energy system—were highlighted as critical drivers of future growth. These clean energy innovations align seamlessly with a global shift toward sustainable mobility and off-grid convenience, potentially unlocking new revenue streams and heightening brand visibility within the EV and outdoor adventure ecosystems.
Rossi added, “With the support of renowned host Charlie Hurt, we showcased our brand’s unique innovations on the channel’s ‘Made in America’ segment. This appearance reaffirmed our commitment to American manufacturing and underscored the transformative potential of our next-generation products. As we move toward 2025, our strategies—ranging from ramped-up U.S. production to cutting-edge solar and portable power technologies—are expected to drive significant revenue growth, improve margins, and enhance shareholder value.”
FOX & Friends: A Reach Like No Other
FOX & Friends remained cable news’ most-watched morning shows throughout the third quarter of 2024. The channel regularly features high profile special guests, such as President Donald Trump. The weekend show boosts a massive audience, delivering an average of 1.2 million viewers per episode. Worksport’s appearance places its innovative products in front of millions of potential customers, further increasing its brand presence and brand reputability. Worksport’s mission to transform the tonneau cover and portable energy markets gains new momentum from this recent exposure. Looking ahead, the company plans to secure additional high-profile media opportunities to further strengthen its brand presence.
Key 2024 Press-Releases
- December 6: Worksport Shares
51% B2C and60% B2B Sales Growth in November - December 5: Worksport Adopts Changes To Corporate Treasury
- November 22: Worksport Announces
30% Increase in Production Capacity - November 21: CEO Insider Purchase; Worksport Investigates Short Selling
- October 29:
200% Growth in B2B Sales; Pre-Order Campaign Initiated For AL4 - October 17: Nasdaq Grants Extension To Regain Compliance
- October 17:
$2M M+ Projected Savings From New Strategic Initiative - September 30: Update On ISO Certification
- September 19: Alpha Launch of SOLIS & COR
- September 11: Worksport COR as an EV Range Extender for Tesla Model 3
- August 14: Record High Revenues;
275% Q2 Growth - May 8: Worksport Awarded
$2.8M M Grant
Read all Worksport press releases: [Link to All Press Releases].
About Worksport
Worksport Ltd. (Nasdaq: WKSP), through its subsidiaries, designs, develops, manufactures, and owns the intellectual property on a variety of tonneau covers, solar integrations, and NP (Non-Parasitic), hydrogen-based true green energy solutions for the sustainable, clean energy, and automotive industries. Worksport has an active partnership with Hyundai for the SOLIS Solar cover. Additionally, Worksport's hard-folding cover, designed and manufactured in-house, is compatible with all major truck models and is gaining traction with newer truck makers including the EV sector. Worksport seeks to capitalize on the growing shift of consumer mindsets towards clean energy integrations with its proprietary solar solutions, mobile energy storage systems (ESS), and NP (Non-Parasitic), Hydrogen-based technology. Terravis Energy’s website is terravisenergy.com. For more information, please visit investors.worksport.com.
Connect with Worksport
Please follow the Company’s social media accounts on X (previously Twitter), Facebook, LinkedIn, YouTube, and Instagram (collectively, the “Accounts”), the links of which are links to external third party websites, as well as sign up for the Company’s newsletters at investors.worksport.com. The Company does not endorse, ensure the accuracy of, or accept any responsibility for any content on these third-party websites other than content published by the Company.
| Product social media | Investor social media |
| X (formerly Twitter) | |
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Investors and others should note that the Company announces material financial information to our investors using our investor relations website, press releases, SEC filings, and public conference calls and webcasts. The Company also uses social media to announce Company news and other information. The Company encourages investors, the media, and others to review the information the Company publishes on social media.
The Company does not selectively disclose material non-public information on social media. If there is any significant financial information, the Company will release it broadly to the public through a press release or SEC filing prior to publishing it on social media.
For additional information, please contact:
Investor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128 W: investors.worksport.com W: www.worksport.com E: investors@worksport.com
Forward-Looking Statements
The information contained herein may contain “forward‐looking statements.” Forward‐looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan,” “project,”, “envisioned”, “should," or the negative of these terms and similar expressions, as they relate to us or our management, identify forward‐looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the Securities and Exchange Commission (“SEC”), including, without limitation, our Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at www.sec.gov. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company’s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or circumstances.
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