World premiere set with luxury watch NFT auction
WISeKey and Jean-Claude Biver are hosting the world's first luxury watch NFT auction, extending the bidding period until April 30, 2021. The auction features the digital twin of the Bigger Bang All Black Tourbillon Chrono ‘Special piece’ watch, with current bids reaching 25 ethers (~$50,000). This digital twin aims to ensure certified ownership and authenticity, marking a significant development in luxury watch sales and digital identification technology.
- The auction has received strong interest, with a bid of 25 ethers (~$50,000).
- The event showcases the innovative integration of NFTs in luxury items, enhancing digital ownership verification.
- The initiative builds on previous successes in digital certification of luxury watches.
- None.
Press release
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World premiere set with luxury watch NFT auction
To date, the NFT auction has already received a bid of 25 ethers (~
Jean-Claude Biver and WISeKey announce
the sale will be extended until April 30, 2021.
This watch will be the first luxury watch to have a digital life with certified ownership and authenticity.
This digital twin will be the "authentic" double of the physical watch in the digital space.
Geneva, Switzerland – April 6, 2021 - Jean-Claude Biver and Swiss cybersecurity company WISeKey International Holding Ltd (SIX: WIHN, NASDAQ: WKEY) announce extension of the first historic NFT auction of a luxury watch until the end of April. The extended period of the NFT auction will kick-off on April 7, 2021 at 9.00 AM CET from www.wisekey.com/wiseart/ and will end on April 30,2021 at 6:00 PM CET.
The winner of the auction will take ownership of the digital twin of Jean-Claude Biver’s Bigger Bang All Black Tourbillon Chrono “Special Piece” watch, a timepiece that served as a reference for tourbillons and complicated models released during his time at Hublot, while the physical watch will remain part of Biver’s personal collection.
Jean-Claude Biver and Carlos Moreira, CEO of WISeKey, launched 12 years ago the first digital certification of a luxury watch https://www.youtube.com/watch?v=gIWx_Z6JdJA. They are now replicating this technology breakthrough with the use of digital identification combined with NFT to use the existing digital certificate of authenticity on the Hublot watch and checking and creation of a digital twin with its correspondent NFT.
CONTACTS PRESSE
289 Consulting - Marine Lemonnier-Brennan WISeKey International Holding Ltd
marine.lemonnier@289consulting.com Contact: Carlos Moreira, Chairman & CEO
T.+41 79 389 67 62 info@wisekey.com
Tel: +41 22 594 3000
WISeKey Investor Relations (US)
Contact: Lena Cati
The Equity Group Inc.
Tel: +1 212 836-9611
lcati@equityny.com
About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.). WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.
Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties, and other factors, which could cause the actual results, financial condition, performance, or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
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