WISeKey Subsidiary WISe.Art Updates on Tokenization Project and Announces Marketplace Revamp
WISeKey's subsidiary WISe.Art has announced a major update to its tokenization project and a revamp of its digital art marketplace. The company is making significant investments in cutting-edge technology to improve the platform's user interface (UI) and user experience (UX). This initiative is part of WISe.Art's broader Web 3.0 strategy, which aims to revolutionize the monetization and authentication of digital art.
The revamped marketplace will focus on streamlining the user onboarding process and simplifying navigation for artists, collectors, and new users. WISe.Art's platform is designed to enhance transparency, security, authenticity, legal certainty, and fractional ownership in the art world. This move follows a strategic investment from The Hashgraph Association (THA) earlier this year, reinforcing WISe.Art's commitment to innovation in the digital art space.
La filiale di WISeKey, WISe.Art, ha annunciato un aggiornamento importante per il suo progetto di tokenizzazione e un restyling del suo marketplace di arte digitale. L'azienda sta investendo risorse significative in tecnologie all'avanguardia per migliorare l'interfaccia utente (UI) e l'esperienza utente (UX) della piattaforma. Questa iniziativa fa parte della più ampia strategia Web 3.0 di WISe.Art, che mira a rivoluzionare la monetizzazione e l'autenticazione dell'arte digitale.
Il marketplace rinnovato si concentrerà su una semplificazione del processo di registrazione per gli utenti e sulla facilitazione della navigazione per artisti, collezionisti e nuovi utenti. La piattaforma di WISe.Art è progettata per migliorare la trasparenza, la sicurezza, l'autenticità, la certezza legale e la proprietà frazionata nel mondo dell'arte. Questa mossa segue un investimento strategico da parte di The Hashgraph Association (THA) all'inizio di quest'anno, rafforzando l'impegno di WISe.Art verso l'innovazione nel settore dell'arte digitale.
La filial de WISeKey, WISe.Art, ha anunciado una actualización importante de su proyecto de tokenización y una renovación de su mercado de arte digital. La compañía está realizando inversiones significativas en tecnología de vanguardia para mejorar la interfaz de usuario (UI) y la experiencia de usuario (UX) de la plataforma. Esta iniciativa forma parte de la más amplia estrategia Web 3.0 de WISe.Art, que tiene como objetivo revolucionar la monetización y la autenticación del arte digital.
El mercado renovado se centrará en simplificar el proceso de registro de usuarios y facilitar la navegación para artistas, coleccionistas y nuevos usuarios. La plataforma de WISe.Art está diseñada para mejorar la transparencia, la seguridad, la autenticidad, la certeza legal y la propiedad fraccionada en el mundo del arte. Este movimiento sigue a una inversión estratégica de The Hashgraph Association (THA) a principios de este año, reforzando el compromiso de WISe.Art con la innovación en el espacio del arte digital.
WISeKey의 자회사인 WISe.Art는 토큰화 프로젝트에 대한 주요 업데이트와 디지털 아트 마켓플레이스 개편을 발표했습니다. 회사는 플랫폼의 사용자 인터페이스(UI) 및 사용자 경험(UX) 개선을 위해 첨단 기술에 상당한 투자를 하고 있습니다. 이 이니셔티브는 WISe.Art의 보다 광범위한 Web 3.0 전략의 일환으로, 디지털 아트의 수익화 및 인증을 혁신하는 것을 목표로 하고 있습니다.
개편된 마켓플레이스는 사용자 온보딩 프로세스를 간소화하는 데 중점을 두고 있으며, 아티스트, 수집가 및 신규 사용자를 위한 탐색을 간단하게 합니다. WISe.Art의 플랫폼은 예술 세계에서 투명성, 보안, 진정성, 법적 확실성 및 분산 소유권을 강화하는 것을 목표로 합니다. 이번 조치는 올해 초 The Hashgraph Association(THA)의 전략적 투자가 있은 후 WISe.Art가 디지털 아트 분야의 혁신에 대한 확 commitment을 강화하는 계기가 되었습니다.
La filiale de WISeKey, WISe.Art, a annoncé une mise à jour majeure de son projet de tokenisation et une refonte de son marché d'art numérique. L'entreprise investit des ressources significatives dans des technologies de pointe pour améliorer l'interface utilisateur (UI) et l'expérience utilisateur (UX) de la plateforme. Cette initiative fait partie de la plus large stratégie Web 3.0 de WISe.Art, qui vise à révolutionner la monétisation et l'authentification de l'art numérique.
Le marché refondu se concentrera sur l'optimisation du processus d'intégration des utilisateurs et la simplification de la navigation pour les artistes, les collectionneurs et les nouveaux utilisateurs. La plateforme de WISe.Art est conçue pour améliorer la transparence, la sécurité, l'authenticité, la certitude légale et la propriété fractionnée dans le monde de l'art. Ce mouvement fait suite à un investissement stratégique de The Hashgraph Association (THA) au début de cette année, renforçant l'engagement de WISe.Art envers l'innovation dans le domaine de l'art numérique.
Die Tochtergesellschaft von WISeKey, WISe.Art, hat ein großes Update ihres Tokenisierungsprojekts und eine Überarbeitung ihres digitalen Kunstmarktplatzes angekündigt. Das Unternehmen investiert erheblich in moderne Technologien, um die Benutzeroberfläche (UI) und Benutzererfahrung (UX) der Plattform zu verbessern. Diese Initiative ist Teil der umfassenderen Web 3.0-Strategie von WISe.Art, die darauf abzielt, die Monetarisierung und Authentifizierung digitaler Kunst zu revolutionieren.
Der überarbeitete Marktplatz wird sich darauf konzentrieren, den Onboarding-Prozess für Benutzer zu optimieren und die Navigation für Künstler, Sammler und neue Benutzer zu vereinfachen. Die Plattform von WISe.Art wurde entwickelt, um Transparenz, Sicherheit, Authentizität, rechtliche Sicherheit und Bruchteilbesitz in der Kunstwelt zu verbessern. Dieser Schritt folgt einer strategischen Investition von The Hashgraph Association (THA) Anfang dieses Jahres und verstärkt das Engagement von WISe.Art für Innovation im Bereich der digitalen Kunst.
- Major investment in UI/UX improvements for the WISe.Art marketplace
- Strategic partnership with The Hashgraph Association (THA)
- Focus on streamlining user onboarding and platform navigation
- Leveraging 25 years of cybersecurity and cryptography expertise
- None.
WISeKey Subsidiary WISe.Art Updates on Tokenization Project and Announces Marketplace Revamp
Makes major investments in cutting-edge technology to overhaul the platform’s user interface (UI) and user experience (UX)
Marbella, Spain – September 13, 2024: WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leader in cybersecurity, AI, Blockchain, and IoT operating as a holding company, today announced that its WISe.Art subsidiary, a leading platform in the digital art space, has shared an important update on its tokenization project, a key pillar in its broader Web 3.0 strategy. In January of this year, WISe.Art announced its groundbreaking plan to tokenize its assets and secured a strategic investment from The Hashgraph Association (THA), further solidifying its commitment to revolutionizing the monetization and authentication of digital art.
At the core of this tokenization initiative is the revamp of the its WISe.Art Marketplace, a platform developed to redefine the art world by fostering transparency, security, authenticity, legal certainty, and fractional ownership, and transform the way art is bought and sold globally.
WISe.Art is making major investments in cutting-edge technology to overhaul the existing platform’s user interface (UI) and user experience (UX). This revamp intends to streamline and simplify the user onboarding process, making it easier for artists, collectors, and new users to navigate the marketplace, interact with digital assets, and engage with the platform.
Carlos Moreira, CEO of WISeKey, commented on the project, “Tokenizing art assets through our WISe.Art Platform represents a significant milestone in our ongoing technological evolution. With the upcoming revamp of our marketplace, we are investing heavily in technology to ensure that our platform remains at the forefront of security, innovation, and user experience. Additionally, the strategic partnership with THA underscores our commitment to pioneering secure and innovative solutions that redefine the future of authenticity and trust in art."
This marketplace overhaul signals WISe.Art’s strategic move toward a more accessible and user-friendly future for the authentication and monetization of both digital and physical assets. WISeKey continues to leverage its 25 years of expertise in cybersecurity and cryptography to deliver a secure, innovative, and trustworthy platform for artists, collectors, and industry leaders.
About WISe.ART
WISe.ART platform leverages WISeKey's strong cybersecurity expertise, digital identity technology, and the power of blockchain to offer a unique marketplace for NFTs, connecting artists, buyers, and collectors, while ensuring the provenance and authenticity of digital artworks.
About WISeKey
WISeKey International Holding Ltd (“WISeKey”, SIX: WIHN; Nasdaq: WKEY) is a global leader in cybersecurity, digital identity, and IoT solutions platform. It operates as a Swiss-based holding company through several operational subsidiaries, each dedicated to specific aspects of its technology portfolio. The subsidiaries include (i) SEALSQ Corp (Nasdaq: LAES), which focuses on semiconductors, PKI, and post-quantum technology products, (ii) WISeKey SA which specializes in RoT and PKI solutions for secure authentication and identification in IoT, Blockchain, and AI, (iii) WISeSat AG which focuses on space technology for secure satellite communication, specifically for IoT applications, (iv) WISe.ART Corp which focuses on trusted blockchain NFTs and operates the WISe.ART marketplace for secure NFT transactions, and (v) SEALCOIN AG which focuses on decentralized physical internet with DePIN technology and house the development of the SEALCOIN platform.
Each subsidiary contributes to WISeKey’s mission of securing the internet while focusing on their respective areas of research and expertise. Their technologies seamlessly integrate into the comprehensive WISeKey platform. WISeKey secures digital identity ecosystems for individuals and objects using Blockchain, AI, and IoT technologies. With over 1.6 billion microchips deployed across various IoT sectors, WISeKey plays a vital role in securing the Internet of Everything. The company’s semiconductors generate valuable Big Data that, when analyzed with AI, enable predictive equipment failure prevention. Trusted by the OISTE/WISeKey cryptographic Root of Trust, WISeKey provides secure authentication and identification for IoT, Blockchain, and AI applications. The WISeKey Root of Trust ensures the integrity of online transactions between objects and people. For more information on WISeKey’s strategic direction and its subsidiary companies, please visit www.wisekey.com.
Disclaimer
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of the Swiss Financial Services Act (“FinSA”), the FinSa's predecessor legislation or advertising within the meaning of the FinSA. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
Press and Investor Contacts
| WISeKey International Holding Ltd Company Contact: Carlos Moreira Chairman & CEO Tel: +41 22 594 3000 info@wisekey.com | WISeKey Investor Relations (US) The Equity Group Inc. Lena Cati Tel: +1 212 836-9611 / lcati@equityny.com Katie Murphy Tel: +1 212 836-9612 / kmurphy@equityny.com |
FAQ
What is WISe.Art's latest announcement regarding its tokenization project?
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