WISeKey SA announces the launch of TrustECoin token to drive secure trade of luxury collectibles and artwork on WISe.ART marketplace in cooperation with CasperLabs and Ocean Protocol
WISeKey has announced the launch of TrustECoin, a token aimed at facilitating secure trading of luxury collectibles and artwork on its WISe.ART marketplace. This initiative is in collaboration with CasperLabs and Ocean Protocol. The platform will utilize NFTs tied to physical items, ensuring authenticity and combating counterfeiting. The integration of KYC procedures while maintaining user privacy is a key feature. WISeKey's strategy positions it favorably in the digital asset market, enhancing its value proposition for various stakeholders.
- Launch of TrustECoin token to enhance trading security.
- Partnerships with CasperLabs and Ocean Protocol bolster technology integration.
- Focus on preventing fraud and ensuring digital rights management with the new platform.
- None.
WISeKey SA announces the launch of TrustECoin token to drive secure trade of luxury collectibles and artwork on WISe.ART marketplace in cooperation with CasperLabs and Ocean Protocol
Geneva, Switzerland – May 11, 2021 - WISeKey International Holding Ltd (NASDAQ: WKEY; SIX: WIHN), a leading cybersecurity, IoT, and AI platform company, today announced the completion of its technology stack for making WISe.ART available as a platform to build white-label marketplaces for different luxury collectibles and artwork. Part of this technology stack is the storage of the digital twins created as NFTs on the CasperLabs chain and using Ocean Protocol’s marketplace technology to enable the trading of these NFTs.
To ensure KYC that still allows anonymity and the necessary exclusivity, all marketplaces created under the WISe.ART platform will allow the trading of NFTs with TrustECoin token which will be launched in May by WISeKey.
WISeKey’s offering will allow brands, artists, fans, curators, owners, potential customers and liquidity providers investing in digital assets, to interact and grow on a secure, digital and scalable platform, thoroughly trace provenance, diminish counterfeiting on the digital sphere and integrate physical chip technology into real objects. Hence, WISeKey provides highly secure integration of the physical objects and their digital twins coined in NFTs.
WISeKey is following a multichain strategy for its WISe.ART platform through a partnership with CasperLabs and Ocean Protocol. CasperLabs’ incredible expertise on the crypto market and Ocean Protocol’s outstanding solution for Initial Data Market Offerings make them ideal partners to reinforce WISeKey’s unique position and for launching of its TrustECoin token.
For more than two decades, WISeKey has been a pioneer in the area of security and object authentication technology. WISeKey’s NFT platform for creating, marketing and selling NFTs as digital twins for high-end luxury collectibles and artwork, links the NFTs to actual physical art or collectibles, attaches digital rights and creates true value for collectors, artists, brands, etc. in the luxury collectibles and art market.
The marketplace created will work with WISeKey’s own token which has all necessary functions for preventing fraud, managing digital rights and KYC for anti-money laundering while securing the privacy of any collector or owner.
About WISeKey
WISeKey (NASDAQ: WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity company currently deploying large scale digital identity ecosystems for people and objects using Blockchain, AI and IoT respecting the Human as the Fulcrum of the Internet. WISeKey microprocessors secure the pervasive computing shaping today’s Internet of Everything. WISeKey IoT has an install base of over 1.5 billion microchips in virtually all IoT sectors (connected cars, smart cities, drones, agricultural sensors, anti-counterfeiting, smart lighting, servers, computers, mobile phones, crypto tokens etc.). WISeKey is uniquely positioned to be at the edge of IoT as our semiconductors produce a huge amount of Big Data that, when analyzed with Artificial Intelligence (AI), can help industrial applications to predict the failure of their equipment before it happens.
Our technology is Trusted by the OISTE/WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) provides secure authentication and identification, in both physical and virtual environments, for the Internet of Things, Blockchain and Artificial Intelligence. The WISeKey RoT serves as a common trust anchor to ensure the integrity of online transactions among objects and between objects and people. For more information, visit www.wisekey.com.
Press and investor contacts:
| WISeKey International Holding Ltd Company Contact: Carlos Moreira Chairman & CEO Tel: +41 22 594 3000 info@wisekey.com | WISeKey Investor Relations (US) Contact: Lena Cati The Equity Group Inc. Tel: +1 212 836-9611 lcati@equityny.com |
Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties and other factors, which could cause the actual results, financial condition, performance or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein as a result of new information, future events or otherwise.
This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.
FAQ
What is the purpose of the TrustECoin token launched by WISeKey?
When was the TrustECoin token announced?
What technologies are integrated into WISe.ART for NFT trading?
How does WISeKey ensure authenticity and combat counterfeiting?
How does WISeKey's marketplace benefit artists and collectors?
