Wingstop Delivers Flavor in the Form of Five Free Wings this National Chicken Wing Day

Rhea-AI Summary

On July 29, Wingstop celebrates National Chicken Wing Day by offering fans five free wings with a qualifying purchase. Customers can redeem this promotion using the code FREEWINGS at participating locations. Each redemption will trigger a donation of $1 to Wingstop Charities up to $100,000, supporting local youth programs. During the fiscal year 2021, Wingstop reported a 20.2% increase in system-wide sales, totaling approximately $2.3 billion. The promotion aims to enhance customer engagement and community support.

Positive

• Promotion of five free wings could drive significant customer traffic and sales volume.
• Donation initiative to Wingstop Charities fosters positive brand image and community engagement.
• Strong financial performance with a 20.2% sales increase in fiscal year 2021 demonstrates robust business growth.

Negative

• None.

Fans nationwide can celebrate with free product and a donation to Wingstop Charities on July 29

DALLAS, July 27, 2022 /PRNewswire/ -- While flavor fanatics can enjoy wings any day of the week at Wingstop Inc. (NASDAQ: WING), it's not every day that guests can get their favorite flavorful chicken wings free of charge – that is, until National Chicken Wing Day on Friday, July 29. The holiday, also known as "Wingstop Wing Day" by the brand, celebrates chicken lovers across the globe with five free craveable, cooked-to-order classic or boneless wings that are hand sauced-and-tossed in signature flavors with the code FREEWINGS at checkout.

Fans can visit Wingstop.com or the Wingstop app on the foodie holiday to redeem their free flavor at participating locations, with any qualifying purchase. Orders can be enjoyed through dine in or carryout, and for wings delivered directly to your door, a $10 minimum purchase applies. 

"Whether it's your first time trying Wingstop or you're a loyal fan, we're giving value back to the masses through a five free wing deal to celebrate the universal love for flavor and wings," said Stacy Peterson, Wingstop's Chief Revenue and Technology Officer. "But we're not stopping there. Wingstop is giving back to the communities we serve with each offer redemption triggering a donation to Wingstop Charities to support local youth in the pursuit of their passions."

In partnership with its franchisees – whom Wingstop calls its brand partners – the brand will donate one dollar, up to $100,000, to Wingstop Charities with every free wing redemption on July 29, to further education, arts, sports and career development amongst youth in the communities the restaurants serve.

Celebrating the holiday with friends? Snag five free wings in addition to Wingstop's Triple Meal Deal for only $17.99. Complete with boneless wings, classic wings, and tenders in fans' choice of three flavors, two dips and a large fry, there's something for everyone to enjoy.

Share the flavor love by tagging @Wingstop on Twitter, Instagram, Facebook and TikTok.

About Wingstop  
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 1,700 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and use of a best-in-class technology platform, all while offering classic and boneless wings, tenders, and thigh bites, always cooked to order and hand sauced-and-tossed in fans' choice of 11 bold, distinctive flavors. Wingstop's menu also features signature sides including fresh-cut, seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2021, Wingstop's system-wide sales increased 20.2% year-over-year to approximately $2.3 billion, marking the 18th consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, our system is comprised of independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count of 1,791 as of March 26, 2022. During the fiscal quarter ended March 26, 2022, Wingstop opened 60 net new restaurants, an increase of 13.4%, and announced domestic same-store sales increased 1.2%. During the fiscal quarter ended March 26, 2022, Wingstop generated 62.3% of sales via digital channels including Wingstop.com and the Wingstop app, with a goal of digitizing 100% of transactions.

A key to this business success and consumer fandom stems from The Wingstop Way, which includes a core value system of being Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop Way extends to the brand's environmental, social and governance platform as Wingstop seeks to provide value to all stakeholders.

Rounding out a strong year in 2021, the Company was ranked #1 on Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur Magazine's "Franchise 500," maintained its certification as a Great Place to Work, was named as a finalist for The Innovation SABRE Award's Best New Product/Brand Launch category for its Thighstop campaign, and named to Fast Company's "The World's Most Innovative Companies" list ranking #4 in the dining category.

For more information visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org.

Media Contact   
Maddie Lupori 
Media@wingstop.com  
Click here for media assets

 

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SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's promotion for National Chicken Wing Day?

Wingstop is offering five free wings with a qualifying purchase on July 29, using the code FREEWINGS.

How much will Wingstop donate to Wingstop Charities?

Wingstop will donate $1 for each free wings redemption, up to $100,000, to support local youth programs.

What were Wingstop's sales figures for fiscal year 2021?

In fiscal year 2021, Wingstop's system-wide sales increased 20.2% to approximately $2.3 billion.

When can customers redeem free wings from Wingstop?

Customers can redeem free wings from Wingstop on July 29, National Chicken Wing Day.

How can customers participate in Wingstop's free wing promotion?

Customers can use the code FREEWINGS at checkout on July 29 for the promotion at participating locations.