Heinen’s Launches Where Food Comes From CARE Certified Program to its Beef, Pork and Poultry
Where Food Comes From, Inc. (WFCF) has launched the WFCF CARE Certified program with Heinen’s grocery chain for beef, pork, and Gerber Poultry products. This initiative aims to enhance sustainability through three pillars: Animal Care, Environmental Stewardship, and People and Community. Heinen’s is the first retailer to adopt this certification, showcasing the CARE Certified logo on its packaging. Leann Saunders, COO of WFCF, highlighted the importance of transparency and consumer trust in protein supply chains, marking a significant collaboration since Heinen's partnership began in 2011.
- Launch of WFCF CARE Certified program with Heinen's enhances brand visibility.
- First-ever implementation in retail establishes a competitive edge for WFCF.
- Focus on sustainability through certified supply chains aligns with consumer trends.
- None.
CASTLE ROCK, Colo., March 23, 2021 (GLOBE NEWSWIRE) -- Where Food Comes From, Inc. (WFCF) (OTCQB: WFCFD), the most trusted resource for independent, third-party verification of food production practices in North America, is proud to announce the implementation of the WFCF CARE Certified program across Heinen’s beef, pork and Gerber Poultry.
“The way you maximize quality in proteins is by making sure you deliver as little stress to the animals as possible, so doing the right thing only delivers better results. I felt like our customers were looking for third-party certification. CARE allows us to promote these claims to our customers that really care about them,” said Tom Heinen, Co-President of Heinen’s.
Introduced in 2020, CARE Certified is a suite of sustainability programs that certifies entire supply chains to its three pillars - Animal Care, Environmental Stewardship and People and Community. The CARE program is designed to support farmers, ranchers and processors in creating and continuously improving sustainable practices based on their particular circumstances as they relate to region, climate, natural resources, production style, workforce and community interaction.
Heinen’s is the first retailer in the country to implement CARE into their meat case. Heinen’s Beef, Heinen’s Pork and Gerber Poultry will all have the CARE Certified logo on packaging so consumers will know which product is certified.
“We are pleased to welcome the Heinen’s grocery chain as our first retail customer for CARE Certified,” said Leann Saunders, COO of Where Food Comes From, Inc. “Heinen’s is a forward-thinking organization that has been a leader among retailers in providing consumers with transparency in their protein supply chain. Heinen’s has been a WFCF customer since 2011 when it became the first retailer to display the WFCF source verification logo and QR code on products in its meat case. We are excited to add CARE to their product line.”
About Where Food Comes From, Inc.
Where Food Comes From, Inc. is America’s trusted resource for third party verification of food production practices. Through proprietary technology and patented business processes, the Company supports more than 15,000 farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands and restaurants with a wide variety of value-added services. Through its IMI Global, Validus Verification Services, SureHarvest, WFCF Organic (previously known as A Bee Organic), International Certification Services and Postelsia units, Where Food Comes From solutions are used to verify food claims, optimize production practices and enable food supply chains with analytics and data driven insights. In addition, the Company’s Where Food Comes From® retail and restaurant labeling program uses web-based customer education tools to connect consumers to the sources of the food they purchase, increasing meaningful consumer engagement for our clients.
CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company’s predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about industry leadership and plans for Heinen’s to implement the CARE program are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition; governmental regulation of the agricultural industry; the market for beef and other commodities; and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company’s business, please refer to the Company’s SEC filings at www.sec.gov.
Company Contacts:
John Saunders
Chief Executive Officer
303-895-3002
Jay Pfeiffer
Pfeiffer High Investor Relations, Inc.
303-880-9000
FAQ
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