American Generosity Squeezed by Economic Uncertainty, According to Wells Fargo Study
Wells Fargo's recent study reveals that while 78% of Americans consider generosity a core value, economic uncertainty is affecting charitable giving. 29% of Americans have reduced their charitable contributions compared to last year, and 51% feel they lack sufficient funds to donate. Despite economic challenges, 67% of Americans still made charitable donations last year, averaging $1,632. The study shows that 46% give because it makes them happy, while only 10% donate for tax benefits. Notably, 57% of Americans want to be more strategic in their giving, though 64% are unaware of Giving Tuesday, a post-Thanksgiving charitable initiative.
Uno studio recente di Wells Fargo rivela che, sebbene il 78% degli americani consideri la generosità un valore fondamentale, l'incertezza economica sta influenzando le donazioni di beneficenza. Il 29% degli americani ha ridotto i propri contributi caritatevoli rispetto all'anno scorso e il 51% sente di non avere fondi sufficienti per donare. Nonostante le sfide economiche, il 67% degli americani ha comunque effettuato donazioni nel corso dell'anno passato, spendendo in media 1.632 dollari. Lo studio mostra che il 46% dona perché ciò li rende felici, mentre solo il 10% lo fa per benefici fiscali. È notevole che il 57% degli americani desideri essere più strategico nelle proprie donazioni, anche se il 64% non è a conoscenza di Giving Tuesday, un'iniziativa caritativa che si svolge dopo il Giorno del Ringraziamento.
Un estudio reciente de Wells Fargo revela que, aunque el 78% de los estadounidenses consideran la generosidad un valor fundamental, la incertidumbre económica está afectando a las donaciones caritativas. El 29% de los estadounidenses ha reducido sus contribuciones benéficas en comparación con el año pasado y el 51% siente que no tiene suficientes fondos para donar. A pesar de los desafíos económicos, el 67% de los estadounidenses todavía hicieron donaciones caritativas el año pasado, promediando 1.632 dólares. El estudio muestra que el 46% da porque les hace felices, mientras que solo el 10% dona por beneficios fiscales. Notablemente, el 57% de los estadounidenses desean ser más estratégicos en sus donaciones, aunque el 64% no está al tanto de Giving Tuesday, una iniciativa caritativa posterior al Día de Acción de Gracias.
웰스파고(Wells Fargo)의 최근 연구에 따르면, 78%의 미국인이 관대함을 핵심 가치로 여기고 있지만, 경제적 불확실성이 자선 기부에 영향을 미치고 있습니다. 29%의 미국인이 작년에 비해 자선 기부를 줄였고, 51%는 기부할 충분한 자금이 부족하다고 느끼고 있습니다. 경제적 어려움에도 불구하고, 67%의 미국인은 지난해 자선 기부를 했으며, 평균 1,632달러를 기부했습니다. 연구에 따르면, 46%는 행복을 느끼기 때문에 기부하다고 응답했고, 단지 10%만이 세금 혜택을 위해 기부한다고 응답했습니다. 특히, 57%의 미국인이 기부를 더 전략적으로 하고 싶어하지만, 64%는 추수감사절 후 자선 이니셔티브인 기빙 투스데이(Giving Tuesday)에 대해 알지 못합니다.
Une étude récente de Wells Fargo révèle que, bien que 78% des Américains considèrent la générosité comme une valeur fondamentale, l'incertitude économique affecte les dons caritatifs. 29% des Américains ont réduit leurs contributions caritatives par rapport à l'année dernière, et 51% estiment ne pas avoir suffisamment de fonds pour faire un don. Malgré les défis économiques, 67% des Américains ont tout de même fait des dons caritatifs l'année dernière, en moyenne 1.632 dollars. L'étude montre que 46% donnent parce que cela leur apporte de la joie, alors que seulement 10% donnent pour des avantages fiscaux. Il est à noter que 57% des Américains souhaitent être plus stratégiques dans leurs dons, bien que 64% ne soient pas au courant de Giving Tuesday, une initiative caritative qui a lieu après Thanksgiving.
Eine kürzlich durchgeführte Studie von Wells Fargo zeigt, dass 78% der Amerikaner Großzügigkeit als einen wesentlichen Wert betrachten, aber wirtschaftliche Unsicherheiten die Wohltätigkeit beeinträchtigen. 29% der Amerikaner haben ihre Spenden im Vergleich zum letzten Jahr reduziert, und 51% fühlen sich unzureichend finanziert, um zu spenden. Trotz der wirtschaftlichen Herausforderungen haben 67% der Amerikaner im letzten Jahr Spenden getätigt, mit einem Durchschnitt von 1.632 Dollar. Die Studie zeigt, dass 46% geben, weil es sie glücklich macht, während nur 10% aus steuerlichen Vorteilen spenden. Bemerkenswert ist, dass 57% der Amerikaner strategischer mit ihren Spenden umgehen möchten, während 64% nichts über den Giving Tuesday, eine Wohltätigkeitsinitiative nach dem Erntedankfest, wissen.
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Three-quarters (
78% ) of Americans report generosity as a core value -
Half (
51% ) report not having enough money to give
Wells Fargo: American Generosity Squeezed by Economic Uncertainty (Photo: Wells Fargo)
Even so,
“The data shows us that the pinch of rising costs is driving a moral dilemma. Many Americans are in a standoff between what they want to do and what they can do,” said Stephanie Buckley, head of Trust Philanthropic Services with Wells Fargo Wealth & Investment Management.
Despite this dilemma, the study reveals that among the two in three Americans who made a charitable donation this year,
The study – which is based on a national poll conducted by Ipsos on behalf of Wells Fargo of 1,004
Happiness drives giving
Driving factors of American giving are largely altruistic. Almost half of Americans are motivated to give to charity because it makes them happy (
Comparatively, financial benefits and peer pressure have very little to do with why Americans give, with only
“There is a misnomer that many people give for selfish reasons, particularly among the affluent. When in actuality, I’ve found that no matter the level of wealth, giving tends to almost always be driven by wanting to make an impact,” said Buckley. “In fact, anonymous giving continues to be a rising trend which I believe lends itself to the idea that most people tend to give altruistically.”
Givers want to be more strategic
More than half (
“Not having a plan can often lead to a ‘smear the peanut butter’ approach, where people write checks and donate without thinking about how it aligns to what’s really important to them. Whether you are giving money, time, or talent, having a plan can help block out some of the noise and help ensure you are giving with intention,” said Buckley.
“What’s Giving Tuesday?”
The study also looked at Americans’ awareness of Giving Tuesday and the impact on giving trends. The majority (
As compared to other trends around that time of year,
“The idea behind Giving Tuesday is to inspire a wave of generosity. It’s a moment to bring us together, with intention, to have an impact on the communities around us,” said Buckley. “Whether you’ve participated before or are just hearing about it, I would encourage everyone to be thinking about where they can donate their time, dollars, or talent to the causes that matter most to them.”
About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately
Wealth & Investment Management provides financial products and services through various bank and brokerage affiliates of Wells Fargo & Company.
Additional information may be found at www.wellsfargo.com
LinkedIn: https://www.linkedin.com/company/wellsfargo
About the Study
These are some of the findings of an Ipsos poll, conducted September 20-23 2024, on behalf of Wells Fargo. For this survey, a sample of 1,004 adults age 18+ from the continental
The sample for this study was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the
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Media
Desari Mueller
Desari.Mueller@wellsfargo.com
Source: Wells Fargo & Company
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