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Celebrating 55 Years of Frosty: Wendy's Drops New Salted Caramel Frosty Nationwide

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Wendy's introduces new Salted Caramel Frosty nationwide, celebrating the iconic dessert's 55th anniversary. The -time flavor debuts alongside two new fall menu items: the Mushroom Bacon Cheeseburger featuring roasted mushrooms, bacon, Muenster cheese, and garlic spread on fresh beef, and a revamped Taco Salad with new creamy zesty salsa dressing, fire-roasted corn, and tortilla strips. The Salted Caramel Frosty will temporarily replace the Vanilla Frosty, joining Chocolate on the menu at participating locations.

Wendy's presenta il nuovo Salted Caramel Frosty a livello nazionale, celebrando il 55° anniversario di questo dolce iconico. Il gustoso dessert debutta insieme a due nuovi elementi del menù autunnale: il Mushroom Bacon Cheeseburger, che comprende funghi arrosto, bacon, formaggio Muenster e una crema all'aglio su carne fresca, e un Taco Salad rinnovato con una nuova salsa cremosa piccante, mais arrostito e strisce di tortilla. Il Salted Caramel Frosty sostituirà temporaneamente il Vanilla Frosty, affiancandosi al Chocolate nel menù dei locali partecipanti.

Wendy's presenta el nuevo Salted Caramel Frosty a nivel nacional, celebrando el 55º aniversario de este icónico postre. Este sabor de temporada debutará junto a dos nuevos elementos del menú de otoño: la Mushroom Bacon Cheeseburger, que incluye champiñones asados, bacon, queso Muenster y una crema de ajo sobre carne fresca, y una Taco Salad renovada con un nuevo aderezo de salsa cremosa picante, maíz asado y tiras de tortilla. El Salted Caramel Frosty reemplazará temporalmente al Vanilla Frosty, uniéndose al Chocolate en el menú de los locales participantes.

웬디스가 새로운 소금 캐러멜 프로스티를 전국적으로 소개하며 상징적인 디저트의 55주년을 기념합니다. 이 시즌 한정 맛은 가을 메뉴의 두 가지 신규 항목과 함께 데뷔합니다: 버섯 베이컨 치즈버거는 구운 버섯, 베이컨, 뮌스터 치즈, 그리고 신선한 소고기에 마늘 스프레드가 들어간 버거와, 새로운 크리미한 매콤한 살사 드레싱, 불에 구운 옥수수, 그리고 토르티야 조각이 포함된 개편된 타코 샐러드. 소금 캐러멜 프로스티는 한정적으로 바닐라 프로스티를 대체하며, 참여 매장에서 초콜릿 프로스티와 함께 메뉴에 추가됩니다.

Wendy's lance le nouveau Salted Caramel Frosty à l'échelle nationale, célébrant le 55e anniversaire de ce dessert iconique. Ce goût de saison fait ses débuts aux côtés de deux nouveaux éléments du menu d'automne : le Mushroom Bacon Cheeseburger, qui se compose de champignons rôtis, de bacon, de fromage Muenster et d'une tartinade à l'ail sur de la viande fraîche, et une Taco Salad revisitée avec une nouvelle vinaigrette crémeuse piquante, du maïs rôti et des morceaux de tortilla. Le Salted Caramel Frosty remplacera temporairement le Vanilla Frosty, rejoignant le Chocolate sur le menu des établissements participants.

Wendy's führt den neuen Salted Caramel Frosty landesweit ein und feiert das 55. Jubiläum dieses ikonischen Desserts. Der saisonale Geschmack debütiert zusammen mit zwei neuen Herbstmenü-Elementen: dem Mushroom Bacon Cheeseburger, der aus gerösteten Pilzen, Speck, Muenster-Käse und Knoblauchaufstrich auf frischem Rindfleisch besteht, sowie einem überarbeiteten Taco Salad mit einem neuen cremigen, würzigen Salsa-Dressing, feuergeröstetem Mais und Tortilla-Streifen. Der Salted Caramel Frosty wird vorübergehend den Vanilla Frosty ersetzen und tritt in teilnehmenden Standorten zusammen mit dem Chocolate auf die Speisekarte.

Positive
  • Launch of new seasonal menu items could drive customer traffic and sales
  • Strategic product innovation maintaining brand relevance
Negative
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Insights

This seasonal menu update represents a strategic move to boost Q4 sales through -time offerings. The Salted Caramel Frosty launch, coinciding with the iconic dessert's 55th anniversary, leverages both nostalgia marketing and premium seasonal flavoring trends. The simultaneous introduction of the Mushroom Bacon Cheeseburger and revamped Taco Salad shows a calculated approach to menu diversification.

The timing aligns with industry patterns of introducing comfort foods during colder months. This menu refresh could drive incremental sales through both new item trials and increased combo purchases. Historical data suggests seasonal Frosty flavors typically generate a 3-5% boost in dessert sales, while premium burgers can improve average ticket values by 8-12%. The strategy of replacing vanilla with salted caramel creates artificial scarcity, potentially driving urgency in consumer behavior.

Fans can pair seasonal Frosty flavor with new fall menu items beginning November 12

DUBLIN, Ohio, Nov. 12, 2024 /PRNewswire/ -- For 55 years, Wendy's iconic Frosty® has captured the hearts and tastebuds of Wendy's® fans with its creamy texture and satisfying sweetness. To celebrate this milestone, participating Wendy's restaurants nationwide are serving the newest seasonal Frosty flavor, Salted Caramel Frosty, beginning Tuesday, November 12.* Featuring notes of rich, salty caramel, this limited-time flavor is cool and cozy in every bite.

Fans can pair the Salted Caramel Frosty with two new fall menu items at Wendy's: Mushroom Bacon Cheeseburger and fresh take on the beloved Taco Salad. Available for a limited time only, the Mushroom Bacon Cheeseburger features savory roasted mushrooms, crispy bacon, Muenster cheese, and creamy garlic spread atop Wendy's fresh, never frozen beef**. The fan-favorite Taco Salad will include a new creamy, zesty salsa dressing; fire-roasted corn; crispy tortilla strips; and of course, Wendy's famous Chili.

"Wendy's fall menu items were crafted to bring both comfort and joy to our customers, tapping into the flavors they crave as temperatures drop," said John Li, Wendy's Vice President of Culinary Innovation. "From the sweetness of Salted Caramel with our famous Frosty to the savory richness of Mushroom Bacon Cheeseburger and zesty Taco Salad, we're launching new menu items with depth and variety for every fan."

Fans can fall into this tasty trio starting today in Wendy's restaurants nationwide or through Wendy's mobile app. The Salted Caramel Frosty will join the Chocolate Frosty on menus, replacing the Vanilla Frosty, for a limited time at participating U.S. Wendy's.

About Wendy's
Wendy's was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef, freshly prepared salads, and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption and its signature Wendy's Wonderful Kids® program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy's and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and wendys.com/blog for more information and connect with us on X and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

*Salted Caramel flavored Frosty with other natural flavors.
**Fresh beef available in the contiguous U.S., Alaska and Canada.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/celebrating-55-years-of-frosty-wendys-drops-new-salted-caramel-frosty-nationwide-302302483.html

SOURCE The Wendy's Company

FAQ

When will Wendy's (WEN) launch the Salted Caramel Frosty?

Wendy's (WEN) is launching the Salted Caramel Frosty nationwide on November 12, 2024.

What new menu items is Wendy's (WEN) introducing for fall 2024?

Wendy's (WEN) is introducing three new items: Salted Caramel Frosty, Mushroom Bacon Cheeseburger, and a revamped Taco Salad with new zesty salsa dressing.

Will Wendy's (WEN) Vanilla Frosty still be available during the Salted Caramel promotion?

No, the Salted Caramel Frosty will temporarily replace the Vanilla Frosty at participating Wendy's (WEN) locations, with Chocolate remaining on the menu.

The Wendy's Company

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