Warner Bros. Discovery Deploys AI-Powered Captioning Solution Built Using Google Cloud AI
Warner Bros. Discovery and Google Cloud have deployed an AI-powered captioning solution in the United States, utilizing Google Cloud's Vertex AI platform. This innovative technology, initially applied to unscripted programming, is transforming captioning creation and delivery, significantly reducing production time and costs while enhancing quality for domestic viewers.
The solution incorporates a workflow that uses Vertex AI to optimize captioning, coupled with human oversight for quality assurance. This data-driven approach allows for continuous refinement and training of the caption AI workflow. Notable metrics include:
- Up to 80% reduction in caption file creation time compared to manual captioning
- Up to 50% cut in captioning costs, enabling more effective resource allocation
The collaboration aims to accelerate the captioning process, improve efficiency and speed, while reducing costs for Warner Bros. Discovery.
Warner Bros. Discovery e Google Cloud hanno implementato una soluzione di sottotitolazione basata sull'IA negli Stati Uniti, utilizzando la piattaforma Vertex AI di Google Cloud. Questa tecnologia innovativa, inizialmente applicata alla programmazione non scritta, sta trasformando la creazione e la consegna dei sottotitoli, riducendo significativamente i tempi di produzione e i costi, migliorando al contempo la qualità per il pubblico domestico.
La soluzione incorpora un flusso di lavoro che utilizza Vertex AI per ottimizzare la sottotitolazione, affiancato da un supervisione umana per garantire la qualità. Questo approccio basato sui dati consente un continuo affinamento e addestramento del flusso di lavoro dell'IA per i sottotitoli. Tra le metriche notevoli figurano:
- Fino a un 80% di riduzione nei tempi di creazione dei file di sottotitoli rispetto alla sottotitolazione manuale
- Fino a un 50% di riduzione dei costi di sottotitolazione, permettendo una gestione più efficace delle risorse
La collaborazione mira ad accelerare il processo di sottotitolazione, migliorare l'efficienza e la velocità, riducendo i costi per Warner Bros. Discovery.
Warner Bros. Discovery y Google Cloud han implementado una solución de subtitulado impulsada por IA en los Estados Unidos, utilizando la plataforma Vertex AI de Google Cloud. Esta tecnología innovadora, aplicada inicialmente a programación no guionada, está transformando la creación y entrega de subtítulos, reduciendo significativamente el tiempo y costo de producción, al tiempo que mejora la calidad para los espectadores nacionales.
La solución incorpora un flujo de trabajo que utiliza Vertex AI para optimizar el subtitulado, junto con una supervisión humana para garantizar la calidad. Este enfoque basado en datos permite el perfeccionamiento continuo y el entrenamiento del flujo de trabajo de subtitulado por IA. Las métricas notables incluyen:
- Hasta un 80% de reducción en el tiempo de creación de archivos de subtítulos en comparación con el subtitulado manual
- Hasta un 50% de recorte en costos de subtitulación, permitiendo una asignación de recursos más efectiva
La colaboración tiene como objetivo acelerar el proceso de subtitulado, mejorar la eficiencia y velocidad, mientras reduce los costos para Warner Bros. Discovery.
워너 브라더스 디스커버리와 구글 클라우드는 미국에서 구글 클라우드의 Vertex AI 플랫폼을 활용하여 AI 기반 자막 솔루션을 배포했습니다. 이 혁신적인 기술은 처음에 대본 없는 프로그램에 적용되어 자막 생성 및 전달을 혁신하고, 제작 시간과 비용을 크게 줄이면서 국내 시청자를 위한 품질을 향상시키고 있습니다.
이 솔루션은 자막 최적화를 위해 Vertex AI를 사용하는 작업 흐름을 포함하며, 품질 보증을 위한 인간의 감독도 이루어집니다. 이 데이터 기반 접근 방식은 자막 AI 작업 흐름의 지속적인 개선과 훈련을 가능하게 합니다. 주목할 만한 지표는 다음과 같습니다:
- 수동 자막 작성과 비교하여 자막 파일 생성 시간이 최대 80% 감소
- 자막 비용이 최대 50% 절감, 보다 효과적인 자원 할당 가능
이번 협력은 자막 프로세스를 가속화하고, 효율성과 속도를 개선하며, 워너 브라더스 디스커버리의 비용을 줄이는 것을 목표로 하고 있습니다.
Warner Bros. Discovery et Google Cloud ont déployé une solution de sous-titrage basée sur l'IA aux États-Unis, utilisant la plateforme Vertex AI de Google Cloud. Cette technologie innovante, initialement appliquée aux programmes non scénarisés, transforme la création et la livraison des sous-titres, réduisant considérablement le temps et les coûts de production tout en améliorant la qualité pour les téléspectateurs nationaux.
La solution intègre un flux de travail qui utilise Vertex AI pour optimiser le sous-titrage, associé à une supervision humaine pour garantir la qualité. Cette approche basée sur les données permet un perfectionnement continu et une formation du flux de travail de l'IA pour les sous-titres. Parmi les indicateurs notables, on trouve :
- Une réduction allant jusqu'à 80% du temps de création des fichiers de sous-titres par rapport au sous-titrage manuel
- Une réduction allant jusqu'à 50% des coûts de sous-titrage, permettant une allocation des ressources plus efficace
La collaboration vise à accélérer le processus de sous-titrage, améliorer l'efficacité et la rapidité tout en réduisant les coûts pour Warner Bros. Discovery.
Warner Bros. Discovery und Google Cloud haben eine KI-gestützte Untertitellösung in den Vereinigten Staaten eingeführt, die die Vertex AI-Plattform von Google Cloud nutzt. Diese innovative Technologie, die zunächst auf ungeskriptete Programme angewendet wurde, transformiert die Erstellung und Lieferung von Untertiteln, reduziert erheblich die Produktionszeiten und -kosten und verbessert die Qualität für die inländischen Zuschauer.
Die Lösung umfasst einen Workflow, der Vertex AI zur Optimierung der Untertitelung nutzt, ergänzt durch menschliche Aufsicht zur Qualitätssicherung. Dieser datengestützte Ansatz ermöglicht eine kontinuierliche Verfeinerung und Schulung des KI-gestützten Untertitelungs-Workflows. Bemerkenswerte Kennzahlen umfassen:
- Eine Reduzierung von bis zu 80% bei der Erstellung von Untertiteldateien im Vergleich zur manuellen Untertitelung
- Eine Reduzierung von bis zu 50% der Untertitelungskosten, die eine effektivere Ressourcenverteilung ermöglicht
Die Zusammenarbeit zielt darauf ab, den Untertitelungsprozess zu beschleunigen, die Effizienz und Geschwindigkeit zu verbessern und gleichzeitig die Kosten für Warner Bros. Discovery zu senken.
- AI-powered captioning solution reduces caption file creation time by up to 80%
- Captioning costs cut by up to 50%, allowing for more effective resource allocation
- Improved efficiency and speed in the captioning process
- Enhanced quality of captions for domestic viewers
- Continuous refinement and training of the caption AI workflow for increased accuracy
- None.
Insights
Warner Bros. Discovery's implementation of AI-powered captioning is a significant technological advancement with notable operational benefits. The solution, built using Google Cloud's Vertex AI, demonstrates a 80% reduction in caption file creation time and up to 50% cost savings in captioning processes. This efficiency gain is substantial for a media company of WBD's scale.
The integration of AI with human oversight for quality assurance is a smart approach, balancing automation with accuracy. This hybrid model allows for continuous improvement of the AI system through data-driven refinement. For investors, this signals WBD's commitment to innovation and cost optimization in content production and distribution.
While the immediate application is for unscripted programming, the potential for expansion to other content types could lead to even greater operational efficiencies across WBD's vast content library. This technology could be a competitive advantage in the streaming wars, where content production speed and cost management are important factors.
The implementation of AI-powered captioning by Warner Bros. Discovery (WBD) presents a compelling case for operational efficiency and cost reduction. With up to
While specific financial figures aren't provided, the potential for significant cost savings across WBD's extensive content library is substantial. This efficiency gain could free up resources for content creation or other strategic initiatives, potentially improving profit margins in the long term.
Investors should view this as a positive development, indicative of WBD's focus on leveraging technology to streamline operations. The partnership with Google Cloud also positions WBD at the forefront of AI adoption in media, which could lead to further innovations and efficiencies in the future.
Solution utilizes Google Cloud's Vertex AI to dramatically improve captioning efficiency, cutting production time and costs
Captioning has traditionally been a labor-intensive and time-consuming process. To maintain high levels of accuracy, Warner Bros Discovery's captioning solution incorporates a workflow that utilizes Google Cloud's Vertex AI platform to optimize captioning, coupled with human-oversight for quality assurance. This data-driven approach enables Warner Bros. Discovery to continuously refine and train the caption AI workflow, further reducing errors and striving to deliver consistently precise captions.
Notable metrics include:
- Time Savings: The caption AI workflow reduces caption file creation time up to
80% compared to manual captioning. - Cost Efficiency: The caption AI workflow cuts captioning costs up to
50% , enabling Warner Bros. Discovery to allocate resources more effectively.
"Providing viewers with high-quality captions is incredibly important to Warner Bros. Discovery," said Avi Saxena, CTO, Direct to Consumer, Warner Bros. Discovery. "Working with Google Cloud to utilize Vertex AI within Warner Bros. Discovery's caption AI workflow has not only helped to accelerate our captioning process, but also has improved our efficiency and speed, while reducing costs."
"AI has the potential to transform a variety of processes across the media and entertainment industry that deliver real business impact," said Thomas Kurian, CEO, Google Cloud."With its captioning solution, Warner Bros. Discovery is seeing an incredible example of how AI agents can save organizations time and money."
About Warner Bros. Discovery:
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
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SOURCE Google Cloud
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