Walgreens Introduces Nice! For You to Help Customers Make Healthier Food and Beverage Choices

Rhea-AI Summary

Walgreens is launching Nice! For You, a new tier of its popular owned grocery brand, Nice!, to help customers make healthier food and beverage choices. The new line features over 150 products without artificial flavors, sweeteners, synthetic dyes, or high-fructose corn syrup. Many options are also organic and gluten-free.

Nice! For You aims to support customers' journeys to healthier lifestyles while maintaining Walgreens' commitment to high-quality, great-tasting products at competitive prices. The portfolio includes a wide range of items such as jerky, oatmeal, nuts, trail mixes, dried fruit, coffee, frozen foods, beverages, and various grocery staples.

Positive

• Introduction of a new health-focused product line to meet consumer demand
• Expansion of Walgreens' private label offerings
• Potential for increased customer loyalty and sales in the grocery segment

Negative

• None.

New Tier of the Popular Nice! Store Brand Features More than 150 Food and Beverage Options to Enhance the Front of Store Experience for Customers

DEERFIELD, Ill.--(BUSINESS WIRE)-- Walgreens, the leading integrated independent retail pharmacy and healthcare provider, is launching Nice! For You, a new tier of its popular owned grocery brand, Nice!, to help customers find food choices that help support their journey to a healthier lifestyle. Nice! launched in 2011 and offers a range of everyday food and beverage products at an incredible value.

Walgreens is launching Nice! For You to help customers find food choices that help support their journey to a healthier lifestyle (Photo: Business Wire)

While all Nice! products meet national brand standards of high-quality ingredients, Nice! For You products do not contain artificial flavors, artificial sweeteners, synthetic dyes or high-fructose corn syrup. Many Nice! For You options are also organic and gluten-free, which is visible on the packaging.

“According to recent research from Statista, nearly half of all Americans are trying to make better food choices,” said Tracey Brown, EVP, President, Chief Customer Officer at Walgreens. “The evolution of our Nice! brand is designed to offer an efficient, highly relevant customer experience that meets their changing needs and preferences, while maintaining our commitment to deliver high quality products that taste great at an incredible value.”

The Nice! For You! portfolio, has more than 150 products with bold flavors including jerky, oatmeal, nuts and trail mixes, dried fruit, coffee, frozen food products, beverages, and dozens of grocery, pantry, and baking staples including a White Cheddar Cheese, Dried Cranberries, & Roasted Pistachios Snack Pack, Tart Cherry Juice, Apple Juice Boxes, and Organic Cold Pressed Red Boost Juice.

To explore these and the over 300 Nice! and Nice! For You products, visit a nearby Walgreens or Walgreens.com.

About Walgreens

Walgreens (www.walgreens.com) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. True to its purpose of “more joyful lives through better health,” Walgreens has a more than 120-year heritage of caring for communities and providing trusted pharmacy services, and today is playing a greater role as an independent partner of choice offering healthcare services that improve care, lower costs, and help patients. Operating nearly 9,000 retail locations across the U.S. and Puerto Rico, Walgreens is proud to serve nearly 9 million customers and patients daily. The company’s pharmacists are playing a more critical role in healthcare than ever before, providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for some of the nation’s most underserved populations. Walgreens offers customers and patients a true omnichannel experience, with fully integrated physical and digital platforms designed to deliver high-quality products and healthcare services. Within the U.S. Healthcare segment, Walgreens portfolio also includes businesses in primary care, multi-specialty, post-acute care, urgent care, specialty pharmacy services, population health and provider enablement.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240716751357/en/

Kamara Turner

media@walgreens.com

Source: Walgreens

FAQ

What is Nice! For You by Walgreens (WBA)?

Nice! For You is a new tier of Walgreens' private label grocery brand, offering over 150 food and beverage products without artificial flavors, sweeteners, synthetic dyes, or high-fructose corn syrup. Many options are organic and gluten-free.

How many products are in the Nice! For You line from Walgreens (WBA)?

The Nice! For You portfolio includes more than 150 products, ranging from snacks and beverages to grocery staples and frozen foods.

When did Walgreens (WBA) launch the original Nice! brand?

Walgreens launched the original Nice! brand in 2011, offering a range of everyday food and beverage products at competitive prices.

What types of products are available in Walgreens' (WBA) Nice! For You line?

Nice! For You products include jerky, oatmeal, nuts, trail mixes, dried fruit, coffee, frozen foods, beverages, and various grocery and pantry staples.