Washington Trust Announces Faster, Easier Way to Open Accounts Online

Rhea-AI Summary

Washington Trust, the largest state-chartered bank in Rhode Island, launched a multimedia campaign to highlight the ease of opening deposit accounts online. The campaign features local talent, businesses, and classic Rhode Island activities, and is available in both English and Spanish. The Bank emphasizes its commitment to providing a fast and secure online banking experience, enabling users to quickly switch direct deposits and recurring payments. The campaign was developed in collaboration with local companies and businesses, showcasing locations such as Roger Williams Park Zoo and Misquamicut State Beach.

Positive

• Washington Trust launched a user-friendly online account opening process.
• The new campaign features popular local Rhode Island businesses and attractions, potentially increasing community engagement.
• The campaign is available in both English and Spanish, broadening its reach.
• The Bank emphasizes a fast and secure process for switching direct deposits and recurring payments.
• Partnerships with local companies may strengthen community ties and enhance brand loyalty.

Negative

• The press release does not provide specific metrics or data on the effectiveness of the new online process.
• No financial data was disclosed to gauge the campaign's potential impact on revenue or customer acquisition.
• The focus on local attractions may limit broader market appeal outside Rhode Island.

New Advertising Campaign features Rhode Island talent, businesses, and locations

WESTERLY, R.I., June 17, 2024 /PRNewswire/ -- Washington Trust ("the Bank"), the largest state-chartered bank headquartered in Rhode Island, today announced a new multimedia campaign featuring local Rhode Island talent, businesses, and locations to illustrate how fast and easy it is to open deposit accounts or switch to the Bank online. The campaign, produced both in Spanish and English, compares the speed of account opening with the time it takes to experience classic Rhode Island favorites, such as: drinking a Del's Lemonade, riding the carousel at Roger Williams Park Zoo and Carousel Village, enjoying hot wieners for lunch, or waiting for the perfect wave at the beach. 

"Washington Trust is committed to providing the best banking experience for our customers," said Edward O. "Ned" Handy III, Washington Trust Chairman and CEO. "We understand people lead busy lives and this campaign illustrates, in a fun way, how our technology makes it fast and easy to open personal deposit accounts online and then quickly and securely switch direct deposits and recurring payments from another bank or credit union to Washington Trust."

Washington Trust's new campaign, which reinforces the Bank's  "What We Value is You™" brand positioning, was developed by Washington Trust's Marketing team in partnership with local companies, including Walsh & Associates, Inc., advertising agency in East Greenwich, R.I.; and Montage Media Productions, video and film production in New Bedford, Mass. In cooperation with the Rhode Island Film & Television Office, the campaign features local businesses, including Del's^® Frozen Lemonade and Olneyville N.Y. System Restaurant and was filmed with Rhode Island talent at locations across the State, including Roger Williams Park Zoo and Carousel Village and Misquamicut State Beach. Be Moore Interpreting of Pawtucket, R.I. provided Spanish translation services for the ads.

ABOUT WASHINGTON TRUST^®

Founded in 1800, Washington Trust is recognized as the oldest community bank in the nation, the largest state-chartered bank headquartered in Rhode Island and one of the Northeast's premier financial services companies. Washington Trust values its role as a community bank and is committed to helping the people, businesses, and organizations of New England improve their financial lives. The Bank offers a wide range of commercial banking, mortgage banking, personal banking and wealth management services through its offices in Rhode Island, Connecticut and Massachusetts and a full suite of convenient digital tools. Washington Trust is a member of the FDIC and an equal housing lender. Washington Trust is a subsidiary of Washington Trust Bancorp, Inc., a publicly-owned holding company which trades on NASDAQ: WASH. For more information, visit the Bank's website at www.washtrust.com or the Corporation's website at ir.washtrust.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/washington-trust-announces-faster-easier-way-to-open-accounts-online-302174609.html

SOURCE The Washington Trust Company

FAQ

What is the new feature announced by Washington Trust?

Washington Trust announced a new multimedia campaign to highlight the ease of opening deposit accounts online.

When was the new campaign by Washington Trust announced?

The new campaign was announced on June 17, 2024.

What is the focus of Washington Trust's new advertising campaign?

The campaign focuses on the fast and easy online account opening process, featuring local Rhode Island talent and businesses.

Is the Washington Trust campaign available in multiple languages?

Yes, the campaign is available in both English and Spanish.

Which local Rhode Island businesses are featured in the Washington Trust campaign?

The campaign features businesses like Del's Frozen Lemonade and Olneyville N.Y. System Restaurant.

What locations are showcased in Washington Trust's new campaign?

Locations include Roger Williams Park Zoo, Carousel Village, and Misquamicut State Beach.

How does Washington Trust's new campaign highlight its online banking features?

The campaign showcases the fast and secure online deposit account opening process, comparing it to quick Rhode Island activities.

Who provided Spanish translation services for Washington Trust's new campaign?

Be Moore Interpreting of Pawtucket, R.I. provided Spanish translation services.