Wayfair to Launch First Brick & Mortar Experiences for AllModern and Joss & Main Brands

Rhea-AI Summary

Wayfair Inc. (NYSE: W) announced plans to launch three new brick-and-mortar retail stores in Massachusetts in 2022, featuring its specialty brands, AllModern and Joss & Main. These stores aim to create an omnichannel shopping experience, blending in-store engagement with online convenience. The company, which generated $14.1 billion in revenue for the year ending September 30, 2021, seeks to expand its presence further with more stores representing all five of its brands over the next two years.

Positive

• Launch of three retail stores in Massachusetts in 2022.
• Focus on creating an omnichannel shopping experience.
• Opportunity for immediate in-store purchases and fast delivery.

Negative

• None.

Stores will open in 2022 with three locations in Massachusetts, bringing Wayfair’s specialty retail brands to consumers in engaging new formats

BOSTON--(BUSINESS WIRE)-- Wayfair Inc. (NYSE:W), one of the world’s largest destinations for the home, today announced it will open its next brick-and-mortar retail stores in the coming year, bringing two of its specialty retail brands to life in 2022 with three stores located in Massachusetts. AllModern will open its first store at MarketStreet Lynnfield followed by a second location at Legacy Place in Dedham, both open-air retail destinations are owned and managed by WS Development. Joss & Main will open in the new lifestyle space at Burlington Mall, a Simon mall in Burlington. These locations will be the first in a series of openings as Wayfair plans to launch additional stores representing all five of its brands in optimal formats, sizes and geographies over the next two years.

“At Wayfair, we are focused on creating the best possible experience for our customers. That includes meeting them wherever they are on their shopping journey and delivering the exceptional value, selection, service and inspiration they enjoy from our entire family of brands,” noted Karen McKibbin, Head of Physical Retail, Wayfair. “With our first-ever AllModern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping.”

AllModern and Joss & Main stores will offer distinctive retail environments that bring each brand to life. Shoppers will be able to explore independently or be guided by knowledgeable teams leveraging innovative tools and expertise and offering creative solutions for their homes. Featuring furniture as well as tabletop, bedding & bath, seasonal items and more, shoppers will be able to immediately purchase products in store and have orders placed for fast delivery to their homes.

“We are focused on building a premier portfolio of specialty concepts, helping all of our customers find the home solutions that are just right for them,” continued McKibbin. “We look forward to unveiling the next evolution of our specialty retail brands through this exciting new channel.”

Beginning in 2018, Wayfair has operated a variety of pop-up shops as well as a smaller format retail store at the Natick Mall in 2019. The company’s three new stores launching in 2022 will be followed by additional stores across the entire Wayfair family of brands, including larger store formats for Wayfair and Perigold.

Additional details about the AllModern and Joss & Main stores will be available closer to the openings next year.

About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

The Wayfair family of sites includes:

• Wayfair - Everything home – for a space that’s all you.
• Joss & Main - The ultimate style edit for home.
• AllModern - All of modern, made simple.
• Birch Lane - A fresh take on the classics.
• Perigold - An undiscovered world of luxury design.

Wayfair generated $14.1 billion in net revenue for the twelve months ended September 30, 2021. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs approximately 16,000 people.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211207005408/en/

Wayfair Media Relations Contact:

Susan Frechette

PR@Wayfair.com



Wayfair Investor Relations Contact:

Landry Ngambia

IR@Wayfair.com

Source: Wayfair Inc.

FAQ

When will Wayfair's new stores open?

Wayfair plans to open its new stores in 2022.

What brands will be featured in Wayfair's new retail stores?

The new retail stores will feature AllModern and Joss & Main.

Where are Wayfair's new stores located?

The new stores will be located in Massachusetts.

What is the revenue of Wayfair for the last fiscal year?

Wayfair generated $14.1 billion in net revenue for the twelve months ended September 30, 2021.

What is Wayfair's plan for future retail expansion?

Wayfair aims to launch additional stores for all five of its brands over the next two years.