STOCK TITAN

Wayfair Appoints Diana Frost to Board of Directors

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management

Wayfair (NYSE: W) has appointed Diana Frost to its board of directors, effective immediately. Frost currently serves as Global Chief Growth Officer at Kraft Heinz, where she oversees enterprise strategy, marketing excellence, capabilities, and innovation. In her role, she has been instrumental in building a global growth and innovation engine important to Kraft Heinz's transformation.

Prior to Kraft Heinz, Frost spent nearly 13 years at Mars, Incorporated in various leadership positions, and began her career at PepsiCo. She holds a BBA from Ivey Business School at Western University. CEO Niraj Shah highlighted Frost's expertise in brand strategy, innovation, and consumer engagement as valuable additions to Wayfair's mission of enhancing customer experience in home furnishing.

Wayfair (NYSE: W) ha nominato Diana Frost nel suo consiglio di amministrazione, con effetto immediato. Frost attualmente ricopre il ruolo di Chief Growth Officer globale presso Kraft Heinz, dove supervisiona la strategia aziendale, l'eccellenza nel marketing, le capacità e l'innovazione. Nel suo ruolo, è stata fondamentale nella costruzione di un motore globale di crescita e innovazione, importante per la trasformazione di Kraft Heinz.

Prima di entrare in Kraft Heinz, Frost ha trascorso quasi 13 anni in Mars, Incorporated in varie posizioni di leadership e ha iniziato la sua carriera presso PepsiCo. Ha conseguito una laurea in BBA presso la Ivey Business School della Western University. Il CEO Niraj Shah ha sottolineato l'esperienza di Frost nella strategia di marca, innovazione e coinvolgimento dei consumatori come aggiunte preziose alla missione di Wayfair di migliorare l'esperienza del cliente nell'arredamento per la casa.

Wayfair (NYSE: W) ha nombrado a Diana Frost en su junta directiva, con efecto inmediato. Frost actualmente se desempeña como Directora Global de Crecimiento en Kraft Heinz, donde supervisa la estrategia empresarial, la excelencia en marketing, las capacidades y la innovación. En su papel, ha sido fundamental en la construcción de un motor global de crecimiento e innovación, importante para la transformación de Kraft Heinz.

Antes de Kraft Heinz, Frost pasó casi 13 años en Mars, Incorporated en diversas posiciones de liderazgo y comenzó su carrera en PepsiCo. Posee un BBA de la Ivey Business School de la Western University. El CEO Niraj Shah destacó la experiencia de Frost en estrategia de marca, innovación y compromiso del consumidor como valiosas adiciones a la misión de Wayfair de mejorar la experiencia del cliente en el mobiliario del hogar.

웨이페어 (NYSE: W)는 다이애나 프로스트를 이사회에 즉시 임명했습니다. 프로스트는 현재 크래프트 하인즈의 글로벌 성장 책임자로 재직하며, 기업 전략, 마케팅 우수성, 역량 및 혁신을 감독하고 있습니다. 그녀는 이 역할에서 크래프트 하인즈의 변혁에 중요한 글로벌 성장 및 혁신 엔진을 구축하는 데 중요한 역할을 했습니다.

크래프트 하인즈 이전에 프로스트는 마스, 인코포레이티드에서 거의 13년을 다양한 리더십 직책으로 보냈으며, 그녀의 경력은 펩시코에서 시작되었습니다. 그녀는 웨스턴 대학교의 아이비 비즈니스 스쿨에서 BBA를 취득했습니다. CEO 니라즈 샤는 브랜드 전략, 혁신 및 소비자 참여에 대한 프로스트의 전문성이 고객 경험을 향상시키려는 웨이페어의 사명에 귀중한 추가 요소라고 강조했습니다.

Wayfair (NYSE: W) a nommé Diana Frost au sein de son conseil d'administration, avec effet immédiat. Frost occupe actuellement le poste de Directrice mondiale de la croissance chez Kraft Heinz, où elle supervise la stratégie d'entreprise, l'excellence marketing, les capacités et l'innovation. Dans son rôle, elle a été essentielle dans la construction d'un moteur de croissance et d'innovation mondial, important pour la transformation de Kraft Heinz.

Avant Kraft Heinz, Frost a passé près de 13 ans chez Mars, Incorporated, à divers postes de direction, et a commencé sa carrière chez PepsiCo. Elle est titulaire d'un BBA de l'Ivey Business School de l'Université Western. Le PDG Niraj Shah a souligné l'expertise de Frost en stratégie de marque, innovation et engagement des consommateurs comme des ajouts précieux à la mission de Wayfair d'améliorer l'expérience client dans l'ameublement.

Wayfair (NYSE: W) hat Diana Frost mit sofortiger Wirkung in seinen Vorstand berufen. Frost ist derzeit Global Chief Growth Officer bei Kraft Heinz, wo sie die Unternehmensstrategie, Marketingexzellenz, Fähigkeiten und Innovation überwacht. In ihrer Rolle war sie maßgeblich am Aufbau eines globalen Wachstums- und Innovationsmotors beteiligt, der für die Transformation von Kraft Heinz wichtig ist.

Vor Kraft Heinz verbrachte Frost fast 13 Jahre bei Mars, Incorporated in verschiedenen Führungspositionen und begann ihre Karriere bei PepsiCo. Sie hat einen BBA von der Ivey Business School der Western University. CEO Niraj Shah hob Frosts Fachwissen in Markenstrategie, Innovation und Kundenengagement als wertvolle Ergänzungen zu Wayfairs Mission hervor, das Kundenerlebnis im Bereich Wohnmöbel zu verbessern.

Positive
  • Addition of experienced consumer brands executive to the board
  • Strategic expertise in brand growth and innovation from Kraft Heinz leadership
  • Brings significant portfolio transformation experience
Negative
  • None.

Global Chief Growth Officer Diana Frost of Kraft Heinz brings significant expertise in portfolio transformation, global marketing excellence and public company leadership

BOSTON, Feb. 14, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, today announced the appointment of Diana Frost to its board of directors, effective immediately. Frost, a seasoned executive with extensive experience in consumer brands, currently serves as Global Chief Growth Officer at Kraft Heinz.

"We are delighted to welcome Diana to our board of directors," said Niraj Shah, CEO, co-founder, and co-chairman of Wayfair. "Diana's deep expertise in brand strategy, innovation, and consumer engagement will bring invaluable insights to our goal of making it easy for customers to create a home that is just right for them. Her leadership and proven track record in driving growth at some of the world's most recognized consumer brands make her a fantastic addition to our board."

As Global Chief Growth Officer at Kraft Heinz, Frost oversees enterprise strategy, marketing excellence and capabilities, and innovation which encompasses insights, analytics and R&D. Frost has brought together these pillars to build a global growth and innovation engine that has played a critical role in the company's transformation.

"I'm thrilled to join Wayfair's board at such a pivotal moment for the company," said Frost. "Wayfair is a leader in redefining how people shop for their homes, and I look forward to contributing my experience in disruptive innovation, brand growth and consumer insights to support the company's continued success."

Prior to joining Kraft Heinz, Frost spent nearly 13 years at Mars, Incorporated, where she held several leadership positions across multiple categories. She began her career at PepsiCo and holds a BBA from Ivey Business School at Western University.

About Wayfair

Wayfair is the destination for all things home, and we make it easy to create a home that is just right for you. Whether you're looking for that perfect piece or redesigning your entire space, Wayfair offers quality finds for every style and budget, and a seamless experience from inspiration to installation.

Wayfair's family of brands includes:

  • Wayfair: Every style. Every home.
  • AllModern: Modern made simple.
  • Birch Lane: Classic style for joyful living.
  • Joss & Main: The ultimate style edit for home.
  • Perigold: The destination for luxury home.
  • Wayfair Professional: A one-stop Pro shop.

Wayfair generated $11.8 billion in net revenue for the twelve months ended September 30, 2024 and is headquartered in Boston, Massachusetts with global operations.

Wayfair Media Relations:
Tara Lambropoulos
PR@wayfair.com 

Wayfair Investor Relations:
James Lamb
IR@wayfair.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/wayfair-appoints-diana-frost-to-board-of-directors-302376659.html

SOURCE Wayfair Inc.

FAQ

When did Diana Frost join Wayfair's (W) board of directors?

Diana Frost joined Wayfair's board of directors on February 14, 2025, effective immediately.

What is Diana Frost's current role outside of Wayfair (W)?

Diana Frost currently serves as Global Chief Growth Officer at Kraft Heinz, overseeing enterprise strategy, marketing excellence, capabilities, and innovation.

What are Diana Frost's primary responsibilities at Kraft Heinz before joining Wayfair's (W) board?

At Kraft Heinz, Frost oversees enterprise strategy, marketing excellence and capabilities, and innovation, including insights, analytics and R&D.

What is Diana Frost's professional background before Kraft Heinz and Wayfair (W)?

Before Kraft Heinz, Frost spent nearly 13 years at Mars, Incorporated in various leadership positions, and began her career at PepsiCo. She holds a BBA from Ivey Business School.

Wayfair Inc

NYSE:W

W Rankings

W Latest News

W Stock Data

5.78B
90.30M
5.45%
116.49%
12.35%
Internet Retail
Retail-catalog & Mail-order Houses
Link
United States
BOSTON