Wayfair Announces Way Day 2022, Invites Customers to Enjoy Best Savings of the Year for All Things Home

Rhea-AI Summary

Wayfair Inc. (NYSE:W) has announced the upcoming Way Day, a two-day sales event commencing on April 27 at 12 a.m. ET. Customers can expect discounts of up to 80% off thousands of items across categories including furnishings, decor, and outdoor products, with free shipping on all orders. The sales event will feature flash deals from top brands like Kohler and KitchenAid, as well as exclusive offers on the Wayfair app. New credit card members can receive $40 off their first purchase of at least $100 from April 20 through April 28.

Positive

• Way Day offers up to 80% off thousands of items, attracting more customers.
• Free shipping on all orders during the sales event enhances customer satisfaction.
• Exclusive discounts available on the Wayfair app promote digital engagement.
• New credit card members can receive $40 off their first purchase, incentivizing new customers.

Negative

• None.

Annual Two-Day Sale Will Run April 27-28 and Feature Up to 80% Off Top-Sellers, Free Shipping on Everything, and More

BOSTON--(BUSINESS WIRE)-- Wayfair Inc. (NYSE:W), one of the world’s largest destinations for the home, today announced that Way Day will begin on April 27 at 12 a.m. ET. The annual two-day sales event will feature the lowest prices of the year from Wayfair’s unparalleled selection for the home, from furnishings and décor to housewares, major appliances, home improvement items, outdoor products, and more. With up to 80 percent off tens of thousands of items as well as free shipping on everything, unbeatable deals will also be available from select Wayfair brands, including AllModern, Birch Lane, Joss & Main and Wayfair Professional.

Wayfair invites customers to enjoy the best savings of the year for all things home this Way Day (Graphic: Business Wire)

“Consumers are bringing more creativity and innovation to their homes than ever before - from renovating garages into guest rooms and art studios, to transforming their backyards into outdoor oases,” said Steve Oblak, chief commercial officer, Wayfair. “Whether planning for summer gatherings or stocking up on home staples, we are excited to offer our customers the lowest prices of the year this Way Day as we help them reimagine their spaces and create their own unique feeling of home.”

This Way Day, shoppers are invited to take advantage of exceptional discounts and exclusive products from top brands such as Kohler, Weber, KitchenAid and Sealy, with thousands of flash deals that will run during the two-day sales event and daily doorbusters that begin today. Consumers seeking a spring and summer refresh will also enjoy huge savings across outdoor must-haves such as grills, patio furniture, and storage and organization products. Wayfair will also offer additional savings exclusively on Wayfair On Air, the brand’s video commerce experience available on the Wayfair app.

To preview Way Day deals and discover millions of products across home furnishings, décor, housewares, home improvement and more, visit www.wayfair.com/daily-sales/way-day or download the Wayfair app.

For a limited time beginning April 20 through April 28, new Wayfair credit card members can receive $40 off their qualifying first purchase of $100 or more across the U.S. and Canada. Exclusions Apply. To learn more and apply for a Wayfair credit card, U.S. customers can visit www.wayfair.com/wayfaircard and Canadian customers can visit https://www.wayfair.ca/wayfaircard.

About Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

The Wayfair family of brands includes:

• Wayfair: Everything home – for a space that’s all you.
• Joss & Main: The ultimate style edit for home.
• AllModern: All of modern, made simple.
• Birch Lane: A fresh take on the classics.
• Perigold: An undiscovered world of luxury design.
• Wayfair Professional: Just right for Pros.

Wayfair generated $13.7 billion in net revenue for the full year 2021. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, Wayfair employs more than 16,000 people.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220419006178/en/

Wayfair Media Relations Contact:

Susan Frechette

PR@Wayfair.com

Wayfair Investor Relations Contact:

Jane Gelfand

IR@Wayfair.com

Source: Wayfair Inc.

FAQ

What is Way Day offered by Wayfair (NYSE:W)?

Way Day is an annual two-day sales event where customers can enjoy discounts of up to 80% off thousands of items.

When does Way Day 2023 start and end?

Way Day begins on April 27, 2023, at 12 a.m. ET and runs until April 28, 2023.

What discounts can customers expect during Way Day?

Customers can expect up to 80% off on a wide range of home items, along with free shipping on all orders.

Are there any promotions for new Wayfair credit card members during Way Day?

Yes, new Wayfair credit card members can receive $40 off their first purchase of $100 or more from April 20 to April 28.

Which brands are participating in Way Day discounts?

Brands participating include Kohler, Weber, KitchenAid, and Sealy, among others.