VIZIO Rolls Out My Watchlist and Enhanced Recommendations

Rhea-AI Summary

VIZIO (NYSE: VZIO) has launched My Watchlist, a feature allowing users to consolidate their favorite TV shows and movies from various streaming services into one location on SmartCast TVs. This feature addresses the challenges of managing fragmented streaming content. Additionally, VIZIO enhances SmartCast recommendations based on user viewing habits, offering more personalized content suggestions. Users can easily add content and access tailored recommendations, improving their streaming experience.

Positive

• Launch of My Watchlist feature enhances user experience by consolidating content from various streaming services.
• Personalized SmartCast recommendations based on user viewing habits could increase viewer engagement.

Negative

• None.

Capture your favorite TV shows and movies across top streaming services and enjoy enhanced recommendations based on viewing interests and history

IRVINE, Calif.--(BUSINESS WIRE)-- VIZIO (NYSE: VZIO) today introduced My Watchlist, a new feature that allows viewers to add their favorite TV shows and movies from different streaming services into one central location on VIZIO SmartCast TVs. Adding shows and movies to My Watchlist is as easy as searching for a title, actor or selecting the “+ Watchlist” button on the content detail page of each title. Once added, a dedicated My Watchlist row will appear on the SmartCast Home Screen. When ready to begin viewing, the user simply selects the preferred title and is immediately launched into the service.

VIZIO Rolls Out My Watchlist and Enhanced Recommendations (Photo: Business Wire)

With My Watchlist, a user can build a queue of their favorite TV shows and movies across premium services including Apple TV+, discovery+, Disney+, HBO Max, Hulu, Paramount+, Prime Video, Starz, WatchFree+ and others. This solves one of the biggest challenges viewers have with today’s fragmented streaming environment—keeping up with what program is available on which service.

“The user is at the center of everything we do at VIZIO, and we recognize that our users want the ability to easily find the content that matters most to them,” said Steve Yum, Vice President of Product Management at VIZIO. “My Watchlist gives our users the ability to customize their SmartCast experience to their tastes and make it easier to do what they come to VIZIO to do: stream their favorite movies and shows.”

“Your TV Just Got Smarter” with Enhanced VIZIO SmartCast Recommendations

In addition to My Watchlist, VIZIO is serving up even more recommendations, now based on the applications and genres the user engages with most. VIZIO users will see recommended titles for the streaming services accessed most – helping audiences get the most out of their premium subscriptions. For example, if a user views Apple TV+ frequently, they may see an Apple TV+ row and a list of show and movies recommendations for that service.

Also new to the SmartCast home screen is an additional recommendation type, featuring a row dedicated to the genres of content that users like most. For example, if “Crime” is the user’s favorite genre to watch, the user will see a row titled “True Crime” with a list of similar titles.

To learn more about the SmartCast, visit https://www.vizio.com/en/smartcast.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221025005435/en/

Press Contact for VIZIO:

Melissa Hourigan

Fabric Media

720-608-1919

melissa@fabricmedia.net

Source: VIZIO Holding Corp

FAQ

What is VIZIO's My Watchlist feature?

My Watchlist is a new feature that allows users to compile their favorite shows and movies from multiple streaming services into one location on VIZIO SmartCast TVs.

How does My Watchlist improve the streaming experience?

It simplifies content management by allowing users to easily find and access their favorite titles from different platforms in one place.

What types of streaming services are supported by My Watchlist?

My Watchlist supports popular streaming services including Apple TV+, HBO Max, Hulu, and more.

When was My Watchlist introduced by VIZIO?

My Watchlist was introduced on the date of the press release, which is October 25, 2022.

What is the stock symbol for VIZIO?

The stock symbol for VIZIO is VZIO.