Pandora Presents Sebastián Yatra Powered by Verizon
Verizon and Pandora are set to host a groundbreaking virtual concert featuring Sebastián Yatra on June 15 at 8 PM ET, leveraging Verizon’s 5G Ultra Wideband and edge computing technologies. This unique event will feature a hologram of Yatra performing alongside an AR version of himself, showcasing innovative 3D environments inspired by his music. The partnership aims to elevate the concert experience through immersive technology and interactivity, promising fans a closer connection to the artist. RSVP for the free event is available online.
- Innovative virtual concert leveraging Verizon's 5G technology enhances the fan experience.
- Partnership with Pandora introduces new revenue opportunities through digital events.
- Demonstration of advanced technologies strengthens Verizon's position in the entertainment industry.
- No direct financial metrics provided regarding revenue impact from the event.
Virtual concert features a hologram and immersive environment built on Verizon 5G Ultra Wideband and edge compute technologies
NEW YORK and OAKLAND, Calif., June 08, 2022 (GLOBE NEWSWIRE) -- Pandora and Verizon announced today that multi-platinum singer-songwriter Sebastián Yatra will perform an innovative virtual concert powered by Verizon’s 5G Ultra Wideband network and mobile edge computing platform on Wednesday, June 15, starting at 8pm ET / 5pm PT. Fans can RSVP for the free event HERE.
Pandora is utilizing pioneering content production technology at the Verizon 5G Lab in Los Angeles for this first-of-its-kind event. Working in collaboration with world-renowned XR production team, Magnopus (The Lion King, Pixar’s Coco VR), Yatra performed on Verizon’s XR virtual production stage and unique virtual environments were designed for each song, taking inspiration from Sebastián’s music videos and iconic live performances - uniting both the physical and virtual worlds.
Yatra was 3D scanned using the volumetric capture studio at the Verizon 5G Lab, which will allow him to perform side-by-side with an AR hologram of himself for an iconic rendition of his hit song, “Tacones Rojas,” all powered by Verizon 5G Ultra Wideband and edge compute.
Photos from the capture can be found HERE.
The massive bandwidth and ultra-low latency that Verizon 5G Ultra Wideband and edge compute provide enables distributed rendering of assets like holograms to provide an immersive production experience combining production camera feeds, near real-time virtual camera tracking, virtual 3D environments, the LED stage, and augmented reality foreground elements all in virtually real-time.
“The technology used in the Verizon 5G Lab to make this performance extra special was incredible. I never thought I’d perform with a hologram of myself,” states Yatra. “Also, thank you to Pandora for bringing this event to my fans.”
“We are thrilled to team up with Verizon to give fans a cutting-edge digital experience where music and technology meet,” said Karina Montgomery, SVP of Strategic Solutions at SXM Media. “Pairing Verizon 5G technology with Pandora’s expertise in the virtual event space, we are excited to bring fans the next generation of concerts and transport them into an immersive AR world where they can experience Sebastián Yatra’s music like never before.”
Marisol Vargas from SiriusXM’s Caliente (ch. 151) will host the event and sit down with Yatra for an in-depth Q&A to talk about his experience at the Verizon 5G Lab, his latest album release and upcoming tour. Attendees will also be able to engage in a live chat and see a special behind-the-scenes segment giving an inside look into how Verizon 5G technology powered the experience.
“At Verizon’s 5G Lab in Los Angeles, artists are creating new experiences with a 5G-powered virtual production stage and 5G-enhanced applications like motion capture, volumetric video capture, game engine technology, and AR/VR to elevate music and entertainment,” said Christian Guirnalda, Director of Verizon’s 5G Labs. “We’re giving artists access to innovative technology to bring their visions to life and providing real-time interaction with fans. This wouldn’t be possible without 5G and edge compute.”
Since launching its Pandora LIVE virtual concert series in July 2020, Pandora has hosted over 25 music events from a wide variety of genres including Latin, pop, country, R&B and more. With Pandora LIVE, artists can connect with fans (and fans with other fans) - no matter where they are, delivering unique content that can’t be found anywhere else.
Today’s announcement builds on Verizon’s 5G growth and innovation across industries with its mobility, mobile edge compute, and business solutions offerings.
About Sebastián Yatra
Sebastián Yatra stunned at the 94th annual Academy Awards performing a beautiful rendition of the RIAA certified Gold “Dos Oruguitas” from The Walt Disney animated film “ENCANTO” which was nominated this year for an Oscar and a Golden Globe. The multi-platinum singer-songwriter also recently released a powerful bilingual celebration of his single “Tacones Rojos” which reached #1 on Latin Radio in the US, from his multi-platinum new album “Dharma.” The genre-bending 17-track third studio album features his 8x platinum hit “Pareja del Año,'' 4x platinum smash “Chica Ideal,” and the Latin GRAMMYs nominated ballad “Adios,” and boasts 5.4 Billion combined streams. While Yatra has released bilingual collaborations in the past, “Eppure Sembri Qui'' is his first recording in Italian. His next solo music offering following the release of “Dharma,” another feel-good single "TV" is set for release on June 9th along with a heartwarming new music video. Currently nominated for five Latin American Music Awards, four MTV MIAW Awards, and starring in Netflix’s “Érase Una Vez Pero Ya No,” he will resume his 2022 ‘Dharma World Tour' later this month with a series of dates in Mexico, followed by the US and Canada.
About Magnopus
Founded in 2013 by Oscar-winning visual effects artists, Magnopus has been shaping the physical-meets-digital landscape for nearly a decade with a world-class team of designers, artists, and engineers working from the company’s flagship studios in Los Angeles and London. Magnopus is known for its continuous innovation in the entertainment industry; Emmy-nominated VR projects; being a leader in virtual production through its revolutionary work on Disney’s The Lion King (2019); and its pioneering work in AR. After more than 90 groundbreaking projects in the XR space, the Magnopus team is now working to empower anyone to easily create metaverse content.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
About Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
About Verizon
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
Media contact:
Heidi Anne-Noel
hanne-noel@pandora.com
Christina Ashraf
christina.moon.ashraf@verizon.com
A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/28a57411-7bdb-45d9-9709-3cba2cd01fa4
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