Relevant+ and Total Wireless Partner with Tigre Sounds to Launch "Beats Per Mile" -- A Latin DJ Coffee Club Experience During Miami Race Week
Relevant+ and Total Wireless are launching Beats Per Mile (BPM), a unique DJ-driven Latin music experience during Miami Race Week. The event, curated by Tigre Sounds, will be hosted at a local Latin coffee shop, featuring performances by DJs Gia Fu, Le Spam, Nickodemus, and Killabeatmaker.
The initiative aims to connect with U.S. Hispanic Gen Z audiences by combining motorsports excitement with Latin sounds in a coffee club setting. The event reflects the changing preferences of younger Hispanic consumers who are drinking less and seeking authentic connections.
The partnership highlights the growing importance of the U.S. Hispanic market, with 58% of the population under age 34 and buying power expected to reach $2.8 trillion by 2026.
Relevant+ e Total Wireless lanciano Beats Per Mile (BPM), un'esperienza musicale latina unica guidata da DJ durante la Miami Race Week. L'evento, curato da Tigre Sounds, si svolgerà in un caffè latino locale e vedrà le esibizioni dei DJ Gia Fu, Le Spam, Nickodemus e Killabeatmaker.
L'iniziativa mira a coinvolgere il pubblico ispanico della Gen Z negli Stati Uniti, unendo l'emozione degli sport motoristici ai suoni latini in un ambiente da coffee club. L'evento riflette le preferenze in evoluzione dei giovani consumatori ispanici, che bevono meno e cercano connessioni autentiche.
La partnership sottolinea l'importanza crescente del mercato ispanico negli USA, con il 58% della popolazione sotto i 34 anni e un potere d'acquisto previsto di 2,8 trilioni di dollari entro il 2026.
Relevant+ y Total Wireless lanzan Beats Per Mile (BPM), una experiencia musical latina única dirigida por DJs durante la Miami Race Week. El evento, curado por Tigre Sounds, se llevará a cabo en una cafetería latina local y contará con las actuaciones de los DJs Gia Fu, Le Spam, Nickodemus y Killabeatmaker.
La iniciativa busca conectar con la audiencia hispana de la Generación Z en Estados Unidos, combinando la emoción de los deportes de motor con sonidos latinos en un ambiente de coffee club. El evento refleja las preferencias cambiantes de los jóvenes consumidores hispanos, que beben menos y buscan conexiones auténticas.
La alianza destaca la creciente importancia del mercado hispano en EE.UU., con un 58% de la población menor de 34 años y un poder adquisitivo que se espera alcance los 2.8 billones de dólares para 2026.
Relevant+와 Total Wireless가 Miami Race Week 기간 동안 독특한 DJ 주도의 라틴 음악 경험인 Beats Per Mile (BPM)을 선보입니다. 이 행사는 Tigre Sounds가 기획하며, 현지 라틴 커피숍에서 DJ Gia Fu, Le Spam, Nickodemus, Killabeatmaker의 공연이 펼쳐집니다.
이 프로젝트는 모터스포츠의 흥분과 라틴 음악을 커피 클럽 환경에서 결합하여 미국 히스패닉 Z세대와 소통하는 것을 목표로 합니다. 이 행사는 술을 덜 마시고 진정한 연결을 추구하는 젊은 히스패닉 소비자들의 변화하는 선호를 반영합니다.
이 파트너십은 미국 히스패닉 시장의 중요성이 커지고 있음을 강조하며, 인구의 58%가 34세 이하이고 구매력이 2026년까지 2.8조 달러에 이를 것으로 예상됩니다.
Relevant+ et Total Wireless lancent Beats Per Mile (BPM), une expérience musicale latine unique animée par des DJ lors de la Miami Race Week. L'événement, organisé par Tigre Sounds, se tiendra dans un café latin local et mettra en scène les performances des DJ Gia Fu, Le Spam, Nickodemus et Killabeatmaker.
Cette initiative vise à toucher le public hispanique de la génération Z aux États-Unis en associant l'excitation des sports mécaniques aux sonorités latines dans un cadre de coffee club. L'événement reflète les préférences changeantes des jeunes consommateurs hispaniques, qui boivent moins et recherchent des liens authentiques.
Ce partenariat souligne l'importance croissante du marché hispanique aux États-Unis, avec 58 % de la population âgée de moins de 34 ans et un pouvoir d'achat attendu à 2,8 trillions de dollars d'ici 2026.
Relevant+ und Total Wireless starten Beats Per Mile (BPM), ein einzigartiges DJ-geführtes Latin-Musikerlebnis während der Miami Race Week. Die Veranstaltung, kuratiert von Tigre Sounds, findet in einem lokalen Latin-Café statt und bietet Auftritte der DJs Gia Fu, Le Spam, Nickodemus und Killabeatmaker.
Die Initiative zielt darauf ab, die hispanische Gen Z in den USA anzusprechen, indem sie die Spannung des Motorsports mit lateinamerikanischen Klängen in einem Coffee-Club-Ambiente verbindet. Das Event spiegelt die sich wandelnden Vorlieben jüngerer hispanischer Konsumenten wider, die weniger Alkohol trinken und authentische Verbindungen suchen.
Die Partnerschaft unterstreicht die wachsende Bedeutung des hispanischen Marktes in den USA, wobei 58 % der Bevölkerung unter 34 Jahre alt sind und die Kaufkraft bis 2026 voraussichtlich 2,8 Billionen US-Dollar erreichen wird.
- Partnership targets growing U.S. Hispanic market with $2.8 trillion buying power potential by 2026
- Strategic alignment with younger demographic (58% of U.S. Hispanic population under 34)
- Innovative marketing approach combining cultural elements (music, sports, lifestyle) to reach Gen Z
- None.
Curated by Tigre Sounds, Relevant+'s culture-first music publisher, Beats Per Mile (BPM) is a first-of-its-kind DJ circuit that blends the adrenaline of motorsports with the pulse of Latin sounds and set against the backdrop of the coffee club renaissance. Taking place at a beloved
"Beats Per Mile was born from a desire to give amazing selectors celebrating the diaspora of Latin sounds a platform that truly honors their craft while tapping into a cultural moment that feels fresh and relevant," said Isabella Acker, Founder of Tigre Sounds. "We saw an opportunity to spotlight the rich depth and global rise of Latin & Global Sounds by pairing it with the energy of Miami Race Week and wanted every set to build like a race – from Salsa, to Afro-Latin Funk & Descargo, to Indigenous & Latin Electronic Fusions. With BPM, we're not just celebrating some of our favorite selectors—we're excited to celebrate our local community of audiophiles, curators, and music lovers during such an exciting week in
Relevant+ and Tigre Sounds, in partnership with Total Wireless are bringing the coffee club trend to life merging live music, creative spaces, and curated community to reflect the intentionality and self-expression central to
"Miami Race Week is a prime example of how we're flipping the traditional media playbook," said JP, CEO of Relevant+. "While others lean on conventional channels, we're activating where Gen Z lives—at the intersection of identity, music, and emerging subcultures. Coffee clubs have become cultural sanctuaries for this audience, and we're bringing that same energy to life through music, movement, and community in a way that's both soulful and unforgettable."
Relevant+ is known for authentically embedding brands within culture through a network of in-culture publishers across music, sports, entertainment, health, and lifestyle. With over
Beats Per Mile will take place during Miami Race Week. To learn more about partnering with Relevant+ and engaging
About Relevant+
Relevant+ is the leading independent culture media group connecting Hispanic-owned media solutions to enable brands to authentically reach
About Total Wireless
Total Wireless is a fast-growing, no-contract wireless provider covered by the Verizon 5G network, with over 1,000 exclusive stores across the country, and counting. On a mission to raise the bar in prepaid wireless, Total Wireless disrupts the status quo by offering more value than any other no-contract provider. Total Wireless offers plans with unlimited data and access to Verizon's 5G Ultra-Wideband network, prices guaranteed for five years (taxes and fees included), select free 5G phones with qualifying purchase plans, and more.
Total Wireless is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world's leading providers of technology, communications, information and entertainment products and services.
For more information on Total Wireless, visit one of its exclusive storefronts across the country, or check out Totalwireless.com.
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SOURCE Relevant+
FAQ
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