Accelerating our Customer-First Strategy with Industry-Leading 3-Year Price Lock and Free Phone Guarantee for Everyone
Verizon (VZ) has announced significant enhancements to its consumer business strategy, introducing three major initiatives:
- An industry-first 3-year price lock guarantee on all myPlan and myHome network plans for new and existing customers
- A free phone guarantee with trade-in on any myPlan and free home router with myHome plans
- Expanded savings opportunities including free satellite texting, bundled streaming services at 40% discount, and benefits through Verizon Visa Credit Card and Openbank
The company aims to strengthen customer relationships and improve retention through these value-focused offerings. The price lock ensures core monthly plan prices for calling, data, and texting remain unchanged, excluding taxes, fees, and perks. Customers can receive free phones when trading in any Apple, Google, or Samsung device in any condition. Additionally, myPlan and myHome customers can save on popular streaming services and receive an extra $15 monthly discount for combining services.
Verizon (VZ) ha annunciato significativi miglioramenti alla sua strategia commerciale per i consumatori, introducendo tre iniziative principali:
- Una garanzia di blocco del prezzo per 3 anni, unica nel settore, su tutti i piani myPlan e myHome per nuovi e attuali clienti
- Una garanzia di telefono gratuito con permuta su qualsiasi piano myPlan e un router domestico gratuito con i piani myHome
- Opportunità di risparmio ampliate, tra cui messaggi satellitari gratuiti, servizi di streaming in bundle con uno sconto del 40% e vantaggi tramite la Verizon Visa Credit Card e Openbank
L'azienda mira a rafforzare le relazioni con i clienti e migliorare la retention attraverso queste offerte focalizzate sul valore. Il blocco del prezzo garantisce che i prezzi mensili di base per chiamate, dati e messaggi rimangano invariati, escluse tasse, commissioni e vantaggi. I clienti possono ricevere telefoni gratuiti quando permutano qualsiasi dispositivo Apple, Google o Samsung in qualsiasi condizione. Inoltre, i clienti myPlan e myHome possono risparmiare su servizi di streaming popolari e ricevere un ulteriore sconto di $15 mensili per la combinazione dei servizi.
Verizon (VZ) ha anunciado mejoras significativas en su estrategia comercial para consumidores, introduciendo tres iniciativas principales:
- Una garantía de bloqueo de precio de 3 años, única en la industria, en todos los planes myPlan y myHome para nuevos y actuales clientes
- Una garantía de teléfono gratis con intercambio en cualquier plan myPlan y un enrutador doméstico gratis con los planes myHome
- Oportunidades de ahorro ampliadas que incluyen mensajes de texto satelitales gratuitos, servicios de streaming agrupados con un 40% de descuento y beneficios a través de la tarjeta de crédito Verizon Visa y Openbank
La empresa tiene como objetivo fortalecer las relaciones con los clientes y mejorar la retención a través de estas ofertas centradas en el valor. El bloqueo de precio asegura que los precios mensuales básicos para llamadas, datos y mensajes permanezcan sin cambios, excluyendo impuestos, tarifas y beneficios. Los clientes pueden recibir teléfonos gratis al intercambiar cualquier dispositivo Apple, Google o Samsung en cualquier condición. Además, los clientes de myPlan y myHome pueden ahorrar en servicios de streaming populares y recibir un descuento adicional de $15 mensuales por combinar servicios.
Verizon (VZ)는 소비자 비즈니스 전략에 대한 중요한 개선 사항을 발표하며 세 가지 주요 이니셔티브를 도입했습니다:
- 모든 myPlan 및 myHome 네트워크 플랜에 대해 새로운 고객과 기존 고객을 위한 업계 최초의 3년 가격 고정 보장
- 모든 myPlan에서의 거래 시 무료 전화 보장 및 myHome 플랜에서의 무료 홈 라우터 제공
- 무료 위성 문자 메시지, 40% 할인된 번들 스트리밍 서비스 및 Verizon Visa 신용 카드와 Openbank를 통한 혜택을 포함한 확대된 절약 기회
회사는 이러한 가치 중심의 제공을 통해 고객 관계를 강화하고 유지율을 개선하는 것을 목표로 하고 있습니다. 가격 고정은 통화, 데이터 및 문자 메시지의 기본 월 요금이 세금, 수수료 및 특전을 제외하고 변경되지 않도록 보장합니다. 고객은 어떤 상태의 Apple, Google 또는 Samsung 장치를 거래하면 무료 전화를 받을 수 있습니다. 또한, myPlan 및 myHome 고객은 인기 있는 스트리밍 서비스에서 절약하고 서비스를 결합하여 추가로 매달 $15의 할인 혜택을 받을 수 있습니다.
Verizon (VZ) a annoncé des améliorations significatives de sa stratégie commerciale pour les consommateurs, introduisant trois initiatives majeures :
- Une garantie de blocage des prix de 3 ans, une première dans l'industrie, sur tous les plans myPlan et myHome pour les nouveaux et les anciens clients
- Une garantie de téléphone gratuit avec reprise sur tout plan myPlan et un routeur domestique gratuit avec les plans myHome
- Des opportunités d'économies élargies, y compris des messages texte par satellite gratuits, des services de streaming groupés avec une remise de 40 % et des avantages via la carte de crédit Verizon Visa et Openbank
L'entreprise vise à renforcer les relations avec les clients et à améliorer la fidélisation grâce à ces offres axées sur la valeur. Le blocage des prix garantit que les prix mensuels de base pour les appels, les données et les messages restent inchangés, hors taxes, frais et avantages. Les clients peuvent recevoir des téléphones gratuits en échange de tout appareil Apple, Google ou Samsung, quelle que soit son état. De plus, les clients myPlan et myHome peuvent économiser sur des services de streaming populaires et bénéficier d'une réduction supplémentaire de 15 $ par mois en combinant des services.
Verizon (VZ) hat bedeutende Verbesserungen seiner Verbraucherstrategie angekündigt und drei Hauptinitiativen vorgestellt:
- Eine branchenweit erste 3-jährige Preisgarantie für alle myPlan- und myHome-Netzwerkpläne für neue und bestehende Kunden
- Eine Garantie für ein kostenloses Telefon bei Tausch auf jedem myPlan und einen kostenlosen Heimrouter bei myHome-Plänen
- Erweiterte Einsparmöglichkeiten, einschließlich kostenloser Satellitennachrichten, gebündelter Streaming-Dienste mit 40% Rabatt und Vorteile durch die Verizon Visa Kreditkarte und Openbank
Das Unternehmen zielt darauf ab, die Kundenbeziehungen zu stärken und die Bindung durch diese wertorientierten Angebote zu verbessern. Die Preisgarantie stellt sicher, dass die Grundpreise für monatliche Pläne für Anrufe, Daten und Nachrichten unverändert bleiben, ausgenommen Steuern, Gebühren und Vorteile. Kunden können kostenlose Telefone erhalten, wenn sie ein beliebiges Apple-, Google- oder Samsung-Gerät in jedem Zustand eintauschen. Darüber hinaus können myPlan- und myHome-Kunden bei beliebten Streaming-Diensten sparen und einen zusätzlichen monatlichen Rabatt von 15 $ erhalten, wenn sie Dienstleistungen kombinieren.
- Introduction of industry-first 3-year price lock guarantee strengthens customer retention
- Free phone offering with any trade-in reduces customer acquisition costs
- Bundled streaming services and combined service discounts create additional revenue streams
- Strategic focus on customer retention supports sustainable revenue growth
- Price lock guarantee excludes taxes, fees, and perks which may still increase
- Free phone offer requires 36-month commitment with minimum plan requirements
- Trade-in program to Apple, Google, or Samsung devices only
Insights
Verizon's announcement represents a significant strategic pivot in the highly competitive telecommunications market, focusing on customer retention through long-term value commitments rather than traditional acquisition-focused promotions.
The three-year price lock guarantee addresses a major pain point in the telecom industry - unpredictable price increases that drive churn. By offering pricing stability across mobile and home services, Verizon is attempting to reduce its historically high churn rates while creating more predictable revenue streams - critical for steady cash flow in a capital-intensive business.
The complimentary device strategy (free phones with trade-in and included home routers) appears aimed at reducing customer acquisition costs over time by extending relationship longevity. This shifts from the traditional telco model of subsidizing upfront costs with higher lifetime values to creating a more transparent value exchange.
What's particularly notable is Verizon's attempt to create an ecosystem approach through bundled streaming services and banking relationships, mimicking strategies that have worked well for competitors in adjacent markets. The satellite texting inclusion further differentiates their offering in a market where core services are increasingly commoditized.
While these initiatives will likely require significant short-term investment and potential margin pressure, they address fundamental challenges in Verizon's consumer business model. The long-term focus suggests management is prioritizing sustainable growth over quarterly metrics, though execution will be crucial given the company's size and market position.
NEW YORK, April 03, 2025 (GLOBE NEWSWIRE) -- Verizon today announced the next evolution of its multi-year consumer business transformation, with a strong value commitment designed to strengthen long-term customer relationships across its mobile and home portfolio. This strategic advancement builds on the company’s successful execution of myPlan and myHome, positioning Verizon to further extend its industry leadership.
“Today marks the next strategic step of the consumer business transformation journey that began two years ago,” said Verizon Chairman and CEO, Hans Vestberg. “We are redefining our relationship with consumers by building on our industry-leading network and innovative offerings. By giving unprecedented value and predictability across both mobile and home, we are establishing the new industry standard for a long-term customer relationship, supporting our path to improved retention, sustainable revenue growth, and long-term shareholder value.”
“We’re committed to delivering what our customers want and need, offering more control, value and simplicity,” added Sowmyanarayan Sampath, Verizon Consumer CEO. “That’s why we’re proud to introduce this industry-leading guarantee: a 3-year price lock across mobile and home, which provides peace of mind, and a free phone on every myPlan, giving customers even more value. We have the most ways to save with offers you can’t find anywhere else including free satellite texting and the Verizon Openbank High Yield Savings Account.”
Effective today, Verizon introduces three ways to add even more value for its customers, further strengthening its unique market position:
1. Price Lock Guarantee on all plans:
- Verizon is the first and only carrier in the industry offering new and existing customers a three-year price lock guarantee on all myPlan and myHome network plans.
- Customers don’t have to take any action. All existing myPlan customers will automatically be enrolled. And, every time you change your myPlan, the price lock resets for another 3 years.
- This industry-first guarantee ensures your core monthly plan price for calling, data and texting will not change, excluding taxes, fees and perks.
2. Free phone and home router guarantee:
- Now, new and existing customers are guaranteed the same great deals on any myPlan with trade-in. Today that means a free phone when they trade in any phone, any condition from Apple, Google or Samsung.
- Home internet routers are included at no additional cost with every myHome plan. No extra fees, just included.
3. The most ways to save, only at Verizon:
- Verizon is the first and only in the industry to guarantee free satellite text messaging on qualifying devices on any myPlan. We don’t believe that people should have to pay for this. It’s value and peace of mind, on us.
- myPlan and myHome customers can save over
40% on five of the most popular subscription services, Netflix & Max and Disney+, Hulu and ESPN+. All 5 for just$20 /mo. - Plus, customers save an additional
$15 /mo when they have myPlan and myHome, and they get a perk on us with our best Internet plans. - And now, customers can save big on their Verizon bill with the Verizon Visa Credit Card and the Verizon Openbank High Yield Savings Account.
For more information, visit verizon.com.
myPlan: Applies to the then-current base monthly rate for your talk, text, and data. Excludes taxes, fees, surcharges, additional plan discounts or promotions, and third-party services. Void if any of the lines are canceled or moved to an ineligible plan. Plan perks, taxes, fees, and surcharges are subject to change. myHome: Price guarantee for 3-5 years, depending on internet plan, for new and existing myHome customers. Applies only to the then-current base monthly rate exclusive of any other setup and additional equipment charges, discounts or promotions, plan perk and any other third-party services.
Minimum
Free Perk Credit: Availability of each perk is subject to specific terms, and age requirements. Requires one paid perk on eligible Verizon mobile phone line or eligible home internet plan. Up to
Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how its millions of customers live, work and play, delivering on their demand for mobility, reliable network connectivity and security. Headquartered in New York City, serving countries worldwide and nearly all of the Fortune 500, Verizon generated revenues of
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media contacts and other resources are available at verizon.com/news. News releases are also available through an RSS feed. To subscribe, visit www.verizon.com/about/rss-feeds/.
Media contact:
Elizabeth Angley
Elizabeth.Angley@verizon.com
Holland Behn
holland.behn@verizon.com
FAQ
What is Verizon's new 3-year price lock guarantee for 2025?
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