Valvoline to Launch 3rd Annual Mechanics' Month Campaign Honoring Industry Specialists Internationally
Valvoline Inc. (NYSE: VVV) announces the March launch of its 3rd annual Mechanics' Month campaign aimed at honoring mechanics globally. This month-long initiative recognizes the essential role of mechanics in vehicle care and mobility. Expanding from 15 to 50 participating countries, the campaign will utilize social media, giveaways, and ads to celebrate these professionals. Valvoline, with over 150 years of history, has shown commitment to the mechanic community through various programs, enhancing consumer awareness and appreciation.
- Expansion of Mechanics' Month from 15 to 50 countries increases brand visibility.
- Campaign focuses on honoring and raising awareness about mechanics, crucial for customer relations.
- Long-standing commitment to the mechanic community enhances brand reputation.
- None.
LEXINGTON, Ky., Feb. 21, 2022 /PRNewswire/ -- Valvoline Inc. (NYSE: VVV), a global leader in vehicle care powering the future of mobility through innovative services and products, today announced the March launch of the brand's 3rd annual, world-wide Valvoline Mechanics' Month.
The month-long campaign will honor mechanics in numerous countries where the iconic vehicle care brand operates and will celebrate their importance as knowledgeable professionals critical to keeping engines running – and people moving forward. Participating countries will celebrate industry professionals through social media, giveaways, paid advertising and unique market-specific events to enhance consumer awareness.
"Last year's campaign recognized the role mechanics played in keeping essential personnel on the road," said Katie Reed Hurst, Valvoline Brand Manager, International Marketing. "Our focus for 2022 is about celebrating their significant role in keeping us all moving forward."
Valvoline has long been a supporter of mechanics through various programs and campaigns throughout its more than 150-year history. Since the inaugural launch of the Mechanics' Month initiative in 2020, participation has grown from 15 countries to an additional 50 expected for this year's observance. Valvoline leadership credits Mechanics' Month's overall uniqueness in the category and its broad reach and relevance as catalysts for increased adoption around the world.
"This initiative's resounding success is indicative of a communal appreciation for these skilled industry workers," added Hurst. "And with the opportunity this year for us all to follow our passions once again, we are encouraging the world to give a heartfelt thanks to mechanics as they will be there to take care of our vehicles – regardless of whatever is next."
About Valvoline™
Valvoline Inc. (NYSE: VVV) is a global leader in vehicle care powering the future of mobility through innovative services and products for vehicles with electric, hybrid and internal combustion powertrains. Established in 1866, the Company introduced the world's first branded motor oil and over the years developed strong brand recognition and customer satisfaction ratings across multiple service and product channels. The Company operates and franchises nearly 1,600 service center locations, and is the No. 2 and No. 3 largest chain in the U.S. and Canada respectively by number of stores. With sales in more than 140 countries, Valvoline's solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, and are offered at more than 70,000 locations worldwide. Creating the next generation of advanced automotive solutions, Valvoline has established itself as the world's No. 1 supplier of battery fluids to electric vehicle manufacturers, offering tailored products to help extend vehicle range and efficiency. To learn more, or to find a Valvoline service center near you, visit valvoline.com.
FOR FURTHER INFORMATION
Media Relations | Investor Relations |
Ashley Foster, APR | Sean T. Cornett |
+1 (205) 322-5646 x551 | +1 (859) 357-2798 |
View original content to download multimedia:https://www.prnewswire.com/news-releases/valvoline-to-launch-3rd-annual-mechanics-month-campaign-honoring-industry-specialists-internationally-301482763.html
SOURCE Valvoline Inc.
FAQ
What is the purpose of Valvoline's Mechanics' Month in 2022?
How many countries are participating in Valvoline's Mechanics' Month this year?
What activities will Valvoline conduct during Mechanics' Month?
When does Valvoline's Mechanics' Month take place?
What company is behind the Mechanics' Month initiative?
