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Valvoline Inc. Partners with The Ohio State University Athletics and University of Tennessee Athletics

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Valvoline Inc. (NYSE: VVV) has announced partnerships with The Ohio State University Athletics and University of Tennessee Athletics. The collaboration began during the first 12-team College Football Playoff and will extend through the 2024-25 basketball and hockey seasons.

The partnership includes presence at men's and women's basketball games, men's ice hockey games, and features sweepstakes, promotions, FanZone activities, and exclusive fan savings. Valvoline Instant Oil Change operates 113 service centers in Ohio and 73 in Tennessee.

The partnership aims to highlight the parallel between athletic excellence and Valvoline's service quality, noting that their technicians complete over 270 hours of training. This initiative is part of several recent sports sponsorships by the company to emphasize their expertise in vehicle maintenance.

Valvoline Inc. (NYSE: VVV) ha annunciato collaborazioni con l'atletica dell'Università Statale dell'Ohio e dell'Università del Tennessee. La collaborazione è iniziata durante il primo College Football Playoff con 12 squadre e si estenderà attraverso le stagioni di calcio e hockey 2024-25.

La partnership prevede la presenza nelle partite di basket maschili e femminili, nelle partite di hockey su ghiaccio maschile, oltre a concorsi, promozioni, attività FanZone e risparmi esclusivi per i fan. Valvoline Instant Oil Change gestisce 113 centri di servizio in Ohio e 73 in Tennessee.

L'obiettivo della partnership è mettere in evidenza il parallelo tra l'eccellenza atletica e la qualità del servizio di Valvoline, sottolineando che i loro tecnici completano oltre 270 ore di formazione. Questa iniziativa fa parte di diversi recenti sponsorizzazioni sportive da parte dell'azienda per enfatizzare la loro esperienza nella manutenzione dei veicoli.

Valvoline Inc. (NYSE: VVV) ha anunciado asociaciones con el departamento de atletismo de la Universidad Estatal de Ohio y el de la Universidad de Tennessee. La colaboración comenzó durante el primer Playoff de Fútbol Americano Universitario con 12 equipos y se extenderá a través de las temporadas de baloncesto e hockey 2024-25.

La asociación incluye presencia en los juegos de baloncesto masculino y femenino, en los juegos de hockey sobre hielo masculino, así como sorteos, promociones, actividades en FanZone y ahorros exclusivos para los aficionados. Valvoline Instant Oil Change opera 113 centros de servicio en Ohio y 73 en Tennessee.

El objetivo de la asociación es resaltar el paralelismo entre la excelencia atlética y la calidad del servicio de Valvoline, señalando que sus técnicos completan más de 270 horas de capacitación. Esta iniciativa es parte de varias recientes patrocinaciones deportivas de la empresa para enfatizar su experiencia en el mantenimiento de vehículos.

발볼린 주식회사 (NYSE: VVV)는 오하이오 주립대학 체육부와 테네시 대학교 체육부와의 파트너십을 발표했습니다. 협력은 12팀 대학 미식축구 플레이오프의 첫 번째 동안 시작되었으며 2024-25 농구 및 하키 시즌까지 연장됩니다.

파트너십에는 남자 및 여자 농구 경기, 남자 아이스 하키 경기에서의 존재가 포함되며, 경품 행사, 프로모션, 팬존 활동 및 독점 팬 할인도 특징입니다. 발볼린 인스턴트 오일 체인지는 오하이오주에 113개의 서비스 센터테네시주에 73개 센터를 운영하고 있습니다.

이 파트너십의 목표는 운동 우수성과 발볼린 서비스 품질 간의 평행을 강조하는 것이며, 이들의 기술자가 270시간 이상의 교육을 완료한다고 언급합니다. 이 이니셔티브는 차량 유지 관리에 대한 전문성을 강조하기 위해 회사가 최근 체육후원 활동의 일환으로 진행하고 있습니다.

Valvoline Inc. (NYSE: VVV) a annoncé des partenariats avec le département d'athlétisme de l'Université d'État de l'Ohio et celui de l'Université du Tennessee. La collaboration a commencé lors du premier College Football Playoff à 12 équipes et s'étendra tout au long des saisons de basket-ball et de hockey 2024-25.

Le partenariat inclut une présence lors des matchs de basket-ball masculins et féminins, les matchs de hockey sur glace masculin, ainsi que des tirages au sort, des promotions, des activités dans la FanZone et des économies exclusives pour les fans. Valvoline Instant Oil Change exploite 113 centres de service dans l'Ohio et 73 dans le Tennessee.

L'objectif de ce partenariat est de souligner le parallèle entre l'excellence athlétique et la qualité du service de Valvoline, notant que leurs techniciens complètent plus de 270 heures de formation. Cette initiative fait partie de plusieurs récents partenariats sportifs de la société pour souligner son expertise en matière d'entretien des véhicules.

Valvoline Inc. (NYSE: VVV) hat Partnerschaften mit der Ohio State University Athletics und der University of Tennessee Athletics angekündigt. Die Zusammenarbeit begann während der ersten College Football Playoffs mit 12 Teams und wird sich bis zur Basketball- und Hockeysaison 2024-25 erstrecken.

Die Partnerschaft umfasst die Präsenz bei Männer- und Frauen-Basketballspielen, Männern-Eishockeyspielen sowie Gewinnspielen, Promotions, FanZone-Aktivitäten und exklusiven Ersparnissen für Fans. Valvoline Instant Oil Change betreibt 113 Servicestellen in Ohio und 73 in Tennessee.

Das Ziel der Partnerschaft ist es, die Parallelen zwischen sportlicher Exzellenz und der Servicequalität von Valvoline hervorzuheben und darauf hinzuweisen, dass ihre Techniker über 270 Stunden Ausbildung absolvieren. Diese Initiative ist Teil mehrerer jüngster Sportpatenschaften des Unternehmens, um ihre Expertise in der Fahrzeugwartung zu betonen.

Positive
  • Strategic expansion of brand visibility through major university athletics partnerships
  • Strong market presence with 186 combined service centers in Ohio and Tennessee
  • Comprehensive marketing program including games, promotions, and fan engagement activities
Negative
  • None.

Valvoline Instant Oil ChangeSM aligns with two great athletic programs to showcase their
commitment to training and expertise   

LEXINGTON, Ky., Jan. 23, 2025 /PRNewswire/ -- Valvoline Inc. (NYSE: VVV), the quick, easy, trusted leader in preventive automotive maintenance, today announced it is the proud sponsor of The Ohio State University Athletics and University of Tennessee Athletics. The partnership kicked off as Ohio State and Tennessee participated in the first 12-team College Football Playoff and will continue with the 2024-25 basketball and hockey seasons.   

"We are excited to partner with The Ohio State University Athletics and University of Tennessee Athletics," said Jake Lestan, Valvoline Inc.'s Vice President of Marketing. "From the hours of training to the commitment to excellence, there are great synergies between the teams at Ohio State and Tennessee, and our winning teams at Valvoline Instant Oil Change. Our technicians are ready to serve all fans at 113 service centers in Ohio and 73 in Tennessee."

Throughout the remainder of the 2024-2025 school year, fans will learn more about Valvoline Instant Oil Change during men's and women's basketball games, as well as men's ice hockey games. In addition, there will be sweepstakes, special promotions, FanZone activities, and exclusive fan savings.

"I'm excited to add Valvoline Instant Oil Change to our roster of trusted corporate partners," said Todd Knisley, Vice President and General Manager, Ohio State Sports Properties. "Valvoline Instant Oil Change shares Ohio State Athletics' commitment to excellence, offering reliable, high-quality service across Ohio that makes it easier for our fans to keep their vehicles in top shape."

The partnerships with Ohio State Athletics and the University of Tennessee Athletics are two of several sports sponsorships the company has initiated recently. The company's goal is to underscore the importance of working with a winning team when maintaining a vehicle, like the service technicians at Valvoline Instant Oil Change, who each complete more than 270 hours of training to become the best at what they do.

"I'm looking forward to the partnership with Valvoline Instant Oil Change," said Steve Early, Vice President and General Manager of the Vol Network. "They are great at what they do, just like Tennessee Athletics. With so many locations across Tennessee, they are the perfect partner with a quality brand and reputation that our fans appreciate."

Valvoline worked closely with Learfield's corporate development team in conjunction with Ohio State Sports Properties and The Vol Network, the locally based teams of Learfield – the media and technology company powering college athletics.

More information can be found at www.vioc.com/volunteers and www.vioc.com/buckeyes.

About Valvoline Inc. 
Valvoline Inc. (NYSE: VVV) delivers quick, easy, trusted service at more than 2,000 franchised and company-operated service centers across the United States and Canada. The company completes more than 28 million services annually system-wide, from 15-minute stay-in-your-car oil changes to a variety of manufacturer-recommended maintenance services such as wiper replacements and tire rotations. At Valvoline Inc., it all starts with our people, including 11,000 team members who are working to grow the core business, expand the company's retail network, and plan for the vehicles of the future. For more information, visit vioc.com.

About the University of Tennessee
Founded Sept. 10, 1794, in Knoxville, Tenn., as Blount College, the University of Tennessee began playing sports in 1891. Over the last century-plus, Tennessee has developed into one of the nation's premier athletic departments. Home to the Volunteers and Lady Volunteers, all clad in the University's distinguished and recognizable Big Orange, UT has produced 24 team national championships, nearly 200 individual national championships and well over 200 conference titles. Tennessee student-athletes excel not only in the competition venue but also in the classroom and the community. Volunteers For Life (VFLs) have achieved great success in both professional sports and the business world.

About Ohio State Sports Properties
Ohio State Sports Properties is the locally based Learfield team committed to extending the affinity of the Ohio State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the Buckeyes' exclusive multimedia rightsholder, Ohio State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Ohio State University.

 Trademark, Valvoline Inc., or its subsidiaries, registered in various countries
SM Service mark, Valvoline Inc., or its subsidiaries, registered in various countries

For Further Information

Investor Inquiries
Elizabeth Clevinger
+1 (859) 357-3155
IR@valvoline.com 

Media Inquiries
Angela Davied
+1 (913) 302-0032
Media@valvoline.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/valvoline-inc-partners-with-the-ohio-state-university-athletics-and-university-of-tennessee-athletics-302358369.html

SOURCE Valvoline Inc.

FAQ

How many Valvoline Instant Oil Change locations are there in Ohio and Tennessee?

Valvoline (VVV) operates 113 service centers in Ohio and 73 service centers in Tennessee, totaling 186 locations across both states.

What sports are included in Valvoline's 2024-25 university athletics partnerships?

The partnerships cover men's and women's basketball games, as well as men's ice hockey games for the 2024-25 season.

How many training hours do Valvoline Instant Oil Change technicians complete?

Valvoline Instant Oil Change technicians complete more than 270 hours of training to become experts in their field.

What promotional activities are included in VVV's university athletics partnerships?

The partnerships include sweepstakes, special promotions, FanZone activities, and exclusive fan savings throughout the 2024-2025 school year.

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