Valvoline Leads Packaging Innovation with Launch of FlexFill

Rhea-AI Summary

Valvoline Inc. (NYSE: VVV) has launched an innovative gear oil packaging called FlexFill, designed to simplify synthetic gear oil changes while minimizing waste. The FlexFill bag allows for easier maneuverability in tight automotive spaces, ensuring users can utilize all the oil purchased without difficulty. Available in SAE 75W-90 and SAE 75W-140, FlexFill will be sold at major retailers like Advance and Walmart starting April 2021. Valvoline continues to innovate to meet evolving customer needs while maintaining a strong market presence as a top lubricant supplier.

Positive

• Launch of FlexFill packaging innovation aimed at reducing waste and simplifying the gear oil changing process.
• FlexFill packaging enhances user experience, especially in tight automotive spaces.
• New product is expected to cater to DIY consumers, expanding market reach.

Negative

• None.

LEXINGTON, Ky., Jan. 11, 2021 /PRNewswire/ -- Valvoline Inc. (NYSE: VVV), a U.S.-based, leading worldwide supplier of premium branded lubricants and automotive services, announced today the retail launch of its newest gear-oil packaging innovation, FlexFill^TM. The patented FlexFill bag will make changing synthetic gear oil easier — all while providing a more flexible, less wasteful automotive Do-It-Yourself (DIY) experience. 

"At Valvoline, we strive to make vehicle care easy — through both superior product engineering and innovative product packaging," said Heidi Matheys, Valvoline chief marketing officer. "FlexFill is designed for use in tight spaces and to reduce product waste, giving users the satisfaction of utilizing every bit of gear oil purchased and doing so with less overall difficulty."

Historically, synthetic gear-oil packaging has consisted of hard plastic that is difficult to maneuver in an automobile's undercarriage — resulting in unused product per bottle.  FlexFill's innovative packaging will allow for less waste, all while providing an easier user experience, even in compact spaces.

"Every day, we work to create solutions for our users, whether those solutions create better protection for vehicles, enhance the lifespan of an automobile or provide time-saving, environmentally sound options for DIYers," said Roger England, Valvoline chief research and development officer. "Valvoline's product and packaging engineers will continue to innovate in every area – from design to products and services – to meet the needs of our ever-evolving customers."

FlexFill packaging is available in two synthetic gear oil grades — SAE 75W-90 and SAE 75W-140—and can be purchased at various retail outlets nationwide, including Advance (April 2021), AutoZone Meijer and Walmart, as well as on Amazon.

Since 1866, Valvoline has conceptualized, tested and perfected its motor oil science, resulting in a complete portfolio of leading products and game-changing product packaging trusted worldwide. From the world's first racing oil to the world's first high mileage oil to the world's first synthetic blend, Valvoline has protected engines for over 150 years.

About Valvoline™

Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, the Company's heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels. Valvoline ranks as the No. 3 passenger car motor oil brand in the DIY market by volume. It operates and franchises nearly 1,500 quick-lube locations, and it is the No. 2 chain by number of stores in the United States under the Valvoline Instant Oil Change^SM brand and the No. 3 chain by number of stores in Canada under the Valvoline Great Canadian Oil Change brand. It also markets Valvoline lubricants and automotive chemicals, including Valvoline High Mileage with MaxLife technology motor oil for engines over 75,000 miles; Valvoline Advanced Full Synthetic motor oil; Valvoline Premium Blue™ heavy-duty motor oil; Valvoline Multi-Vehicle Automatic Transmission Fluid; and Zerex™ antifreeze. To learn more, visit www.valvoline.com.

^™ Trademark, Valvoline or its subsidiaries, registered in various countries
^℠ Service mark, Valvoline or its subsidiaries, registered in various countries

FOR FURTHER INFORMATION
Media Relations	Investor Relations
Ashley Foster, APR	Sean T. Cornett
+1 (205) 322-5646 x551	+1 (859) 357-2798
ashley@bigcom.com	scornett@valvoline.com

 

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SOURCE Valvoline Inc.

FAQ

What is Valvoline's latest product innovation?

Valvoline's latest product innovation is the FlexFill packaging for synthetic gear oil.

When will FlexFill packaging be available for purchase?

FlexFill packaging will be available starting April 2021.

What synthetic gear oil grades does FlexFill offer?

FlexFill is available in two grades: SAE 75W-90 and SAE 75W-140.

Where can I buy Valvoline's FlexFill products?

FlexFill products will be sold at retailers such as Advance, AutoZone, Meijer, Walmart, and online on Amazon.

How does FlexFill improve the gear oil changing process?

FlexFill packaging allows easier maneuverability in tight spaces and minimizes product waste, ensuring all oil is used.