GES Launches Spiro™

Rhea-AI Summary

GES, a leader in exhibition services, has launched Spiro™, a new integrated marketing solutions agency aimed at enhancing brand experience and live events. The agency will offer comprehensive services including event management, hybrid experiences, and community-centered design. GES's Executive Vice President, Jeff Quade, noted the shift in corporate needs, highlighting Spiro's evolution from Brand Experiences to meet client demands year-round. This move positions GES to better serve its corporate accounts and amplify its legacy of excellence in the event industry.

Positive

• Launch of Spiro™ broadens service offerings in integrated marketing solutions.
• Enhanced capabilities for managing in-person, virtual, and hybrid events.
• Focus on community-centered experience design to support client objectives.

Negative

• None.

A new integrated marketing solutions agency for the evolving brand experience and live events industries

LAS VEGAS, March 30, 2022 /PRNewswire/ -- GES, a leading global provider of exhibition services, brand experiences and live event venue services introduces its newest venture Spiro™, an integrated marketing solutions agency. Spiro strengthens GES' abilities to manage traditional events and offers a new set of capabilities to deliver heightened experience dividends for the ways events have transformed.

Spiro sees in-person, virtual and hybrid events alike as opportunities for immersive, interactive storytelling and brand loyalty-building. Enhanced services include Annual Meetings; Strategic Event Management & Production including design, development, management, and execution of events; Virtual or Hybrid Events & Experiences, where the team designs, activates and produces virtual and hybrid events of any kind; and Community-Centered Experience Design, for those companies who endeavor to support and elevate their communities.

"Due to the changing marketplace, the needs of our corporate clients have shifted, "said GES Executive Vice President N.A. Exhibitions Jeff Quade. "The evolution of Spiro, formerly Brand Experiences, allows us to leverage enhanced service offerings any time of the year to our valued Corporate Accounts and Events partners.

Spiro will continue to complement our exhibitions business where we continue to provide best-in-class services for our clients and carry on the legacy of excellence GES Exhibitions has always provided."

About GES

GES, a Viad Corp (NYSE: VVI) company with a legacy spanning more than 90 years, is a global live events company providing exhibition services, brand experiences, and live event venue services throughout the U.S., Canada, Europe, and the Middle East. GES offers the right blend of experience, fresh ideas, and deep industry knowledge. The company's award-winning services combined with accommodations, event technology, and innovative tools help you optimize your events - making all aspects of planning and execution simple and worry-free. GES' passionate team of highly skilled experts works side-by-side with you to deliver impactful, creative, and data-driven solutions to capture the full value of your shows. GES partners with leading brands and shows and has been recognized with many prestigious industry awards. For more information, visit www.ges.com.

About Spiro

Spiro, part of the GES collective and Viad Corp (NYSE: VVI), is a world-class integrated marketing solutions agency that brings clients' visions to life by redefining human connections with innovation and immersive storytelling for live, virtual, and hybrid experiences – all with global scale. Spiro serves some of the world's most valuable brands with a broad range of services, including brand and platform strategy & planning, content creation, exhibit & portfolio management, corporate meetings, conferences & events, product launches, sponsorship activations, and more. For more information on Spiro, part of the GES collective, visit www.ThisIsSpiro.com.

Contact:

Spiro Media Contact
Jenn Joseph, The Encore Agency
jenn@theencoreagency.com
602-329-8040

GES Media Contact
Christy Ricketts, Director of Marketing
cricketts@ges.com 
214-288-5646

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SOURCE GES

FAQ

What is Spiro introduced by GES?

Spiro is a newly launched integrated marketing solutions agency by GES that enhances brand experience and live events.

When was Spiro launched?

Spiro was launched on March 30, 2022.

How does Spiro benefit GES and its clients?

Spiro offers expanded capabilities for managing traditional, hybrid, and virtual events, addressing client needs effectively.

What is the stock symbol for Viad Corp?

The stock symbol for Viad Corp, which owns GES, is VVI.