VTEX Vision: Unifying Logistics, Customer Experience and Omnichannel Capabilities for B2B and B2C Brands

Rhea-AI Summary

VTEX, a leading commerce platform for B2C and B2B brands, has announced its Fall '24 VTEX Vision product showcase. This edition introduces several key innovations to enhance customer experience and boost sales efficiency:

1. Google Merchant Connector: Improved integration with Google Shopping ads and Google Pay.
2. VTEX Ad Network: Delivering a 5.0x average return on ad spend with AI-driven optimization.
3. VTEX Sales App: Enhanced features for seamless offline and online commerce integration.
4. B2B FastStore: A solution for fast, composable, high-conversion B2B experiences.
5. VTEX Pick and Pack: Advanced fulfillment solution with AI-powered returns module.

These innovations aim to unify commerce operations, maximize investments, and future-proof operations for VTEX's global enterprise customer base across 43 countries.

Positive

• VTEX Ad Network delivers a 5.0x average return on ad spend, with 90% of advertisers continuing to invest
• Integration of Google Pay into VTEX Fast Checkout, potentially increasing conversion rates
• VTEX Sales App now allows sales associates to sell both in-store and online products through a single checkout process
• Introduction of B2B FastStore for high-conversion B2B experiences, potentially expanding VTEX's market reach
• New AI-powered 'Returns Module' in VTEX Pick and Pack, reducing processing time to 60 seconds from weeks

Negative

• None.

Insights

Market Research Analyst

VTEX's Fall '24 Vision announcement showcases several product enhancements, but their impact on the stock is likely to be neutral. While the improvements in Google integration, ad network capabilities and B2B features are positive, they are incremental rather than transformative.

The company's focus on unifying commerce operations and enhancing customer experience aligns with industry trends. However, the lack of specific financial projections or new major partnerships makes it difficult to quantify the potential impact on VTEX's revenue or market share.

Investors should monitor how these enhancements translate into customer acquisition and retention rates in the coming quarters. The 5.0x average return on ad spend for the VTEX Ad Network is promising, but more data on adoption rates and revenue contribution would be needed to assess its true impact on the company's financials.

Tech Expert

VTEX's product updates demonstrate a strategic focus on AI-driven solutions and seamless integrations, particularly with Google. The enhanced Google Merchant Connector and VTEX Ad Network improvements show potential for increased discoverability and ad revenue for VTEX's clients.

The B2B FastStore and VTEX Pick and Pack updates address critical needs in the B2B e-commerce space, which is a growing market segment. The AI-powered 'Returns Module' with 60-second feedback is particularly innovative and could be a significant differentiator in the competitive e-commerce platform landscape.

However, while these updates are solid improvements, they don't represent a major technological leap that would significantly alter VTEX's market position. The company appears to be keeping pace with industry trends rather than setting them, which is important for maintaining competitiveness but may not drive substantial stock growth in the short term.

Discover how VTEX Vision Fall ’24 unifies commerce with new innovations and Google enhancements for faster, more connected B2B and B2C experiences.

NEW YORK--(BUSINESS WIRE)-- VTEX (NYSE: VTEX), the composable and complete commerce platform for premier B2C and B2B brands and retailers, announces the second edition of ‘VTEX Vision’, its semi-annual product showcase to empower enterprise businesses striving to improve customer experience, fuel their growth, increase efficiency, and future-proof their operations.

For its Fall edition, VTEX's global enterprise customer base—2,600 B2C and B2B customers with 3,500 online stores across 43 countries—can expect cutting-edge innovations and powerful advancements to unify commerce operations and maximize investments, ensuring B2B and B2C brands sell more, operate efficiently, and deliver exceptional customer experiences now and in the future.

"Enterprises are constantly looking for differentiators that allow them to surpass their competitors and earn an advantage in the hard-fought ecommerce landscape. VTEX is leading the way, giving B2C and B2B brands and retailers seamless access to innovations that boost customer experience, conversion, and loyalty," said Santiago Naranjo, CRO at VTEX. “VTEX Vision’s Fall Edition innovations not only improve sales directly but also keep costs lower than other platforms, which makes us the most attractive option. This is what it means for us to be a commerce platform tailored for today's enterprises and the challenges of tomorrow.”

Below is a round-up of the biggest product news that VTEX will announce for the Fall ’24 edition of VTEX Vision:

Google Merchant Connector

Building on our continued partnership with Google to help enterprise brands boost discoverability and sales, Google’s Merchant Connector with VTEX is now more powerful than ever. It allows sellers to feature their products in organic Google search listings and utilize price comparison and tracking tools.

Brands can now effortlessly map their entire catalog with Google Shopping ads, activate offers for specific payment methods, and implement Google Pay with a single click. Soon, Google Pay will also be integrated into VTEX Fast Checkout.

VTEX Ad Network

Since its launch in Spring of 2024, VTEX Ad Network has delivered impressive results: advertisers are seeing a 5.0x average return on ad spend, and 90% of them continue to invest, generating sustainable revenue for retailers. Today, VTEX Ad Network is empowering brands to create a compelling product discovery experience while monetizing advertising space across all sales channels. The Ad Network leverages AI-driven optimization for higher conversions, precision targeting, and comprehensive ad campaign monitoring.

With the latest update, VTEX Ad Network now enhances visibility by displaying sponsored products in search auto-complete suggestions and product galleries. Advertisers can also effortlessly export campaign data, search terms, and product insights, enabling quick access to comprehensive reports.

VTEX Sales App

Since its launch, the VTEX Sales App has empowered enterprises to seamlessly integrate sales associates into the digital commerce journey, boosting sales and enhancing customer experiences by bridging offline and online commerce.

The Sales App enables associates to access real-time inventory from physical stores, warehouses, distribution centers, and third-party sellers, all within a unified commerce interface. Recent updates allow sales associates to sell both in-store and online products through a single checkout process. They can also manage multiple carts, offer complementary products, and provide value-added services like warranties and customizations.

VTEX also introduced a new payment provider protocol, making it seamless for brands to integrate their preferred payment providers and use Sales App in any region. This includes tailored integrations with MercadoPago in Argentina, Brazil, Colombia, and Mexico, and Cielo in Brazil.

B2B FastStore

Since its inception, VTEX has prioritized developer experience, reflecting its roots as a developer-founded platform. Building on this foundation, B2B FastStore is our solution for fast, composable, high-conversion B2B experiences. It offers personalized purchasing with unique catalogs, custom pricing, and an efficient ordering process. This front-end solution provides a comprehensive B2B experience, featuring quick orders, advanced buyer management, and multi-hierarchy support to scale operations and streamline procurement. It also allows seamless switching between business units to ensure accurate purchase alignment.

VTEX Pick and Pack

VTEX's advanced fulfillment solution transforms logistics into a competitive advantage that boosts customer retention. Our streamlined interface improves item location searches, optimizes picking routes, and accelerates order dispatch, allowing pickers to handle multiple orders simultaneously. The new ‘Approvals and Transfers’ feature simplifies product replacements and enables other stores to fulfill missing items, enhancing flexibility in managing complex orders.

The updated Admin interface provides a detailed worksheet view for real-time order tracking, with instant notifications for pickers, time alerts, item audits, and transfers. The AI-powered ‘Returns Module’ expedites returns and exchanges, reducing fraud and enhancing shopper experiences. Imagine receiving return feedback within 60 seconds instead of waiting weeks—VTEX now makes this possible.

Explore the latest innovations and enhancements from VTEX Vision Fall Edition 2024 to create a truly unified commerce experience here.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240905282482/en/

VTEX IR Contact

Julia Vater Fernández

VP of Investor Relations

investors@vtex.com

Source: VTEX Commerce Cloud Solutions LLC

FAQ

What new features does VTEX Vision Fall '24 introduce for Google integration?

VTEX Vision Fall '24 enhances the Google Merchant Connector, allowing sellers to feature products in organic Google search listings, utilize price comparison tools, map their catalog with Google Shopping ads, activate offers for specific payment methods, and implement Google Pay with a single click.

How has the VTEX Ad Network performed since its launch in Spring 2024?

The VTEX Ad Network has delivered impressive results since its launch, with advertisers seeing a 5.0x average return on ad spend, and 90% of them continuing to invest, generating sustainable revenue for retailers.

What new capabilities does the VTEX Sales App offer in the Fall '24 update?

The VTEX Sales App now allows sales associates to sell both in-store and online products through a single checkout process, manage multiple carts, offer complementary products, and provide value-added services like warranties and customizations.

What is B2B FastStore and what features does it offer?

B2B FastStore is VTEX's solution for fast, composable, high-conversion B2B experiences. It offers personalized purchasing with unique catalogs, custom pricing, efficient ordering process, quick orders, advanced buyer management, and multi-hierarchy support to scale operations and streamline procurement.