Unified Commerce Brief: Why Enterprise Brands Must Move Beyond Legacy Commerce Platforms
VTEX highlights the transition of major enterprises from legacy monolithic platforms to its unified commerce solution. The press release showcases successful implementations by Colgate-Palmolive, expanding B2B operations to Switzerland; Decathlon, enhancing omnichannel strategy in Brazil with VTEX's Sales App; and Hearst, integrating with Sephora across major publications.
The company emphasizes how API-driven architecture offers superior flexibility and scalability compared to traditional monolithic platforms. VTEX reports that migrations from legacy platforms have increased more than five times in 2022-2024 compared to 2019-2021. The platform has been recognized as a Challenger in the 2024 Gartner® Magic Quadrant™ for Digital Commerce, with a 98% customer recommendation rate.
VTEX sottolinea la transizione delle grandi imprese dalle piattaforme monolitiche tradizionali alla sua soluzione di commerce unificata. Il comunicato stampa presenta implementazioni di successo da parte di Colgate-Palmolive, che ha ampliato le operazioni B2B in Svizzera; Decathlon, che ha migliorato la strategia omnichannel in Brasile utilizzando l'Applicazione Vendite di VTEX; e Hearst, che si è integrata con Sephora attraverso importanti pubblicazioni.
La società mette in evidenza come l'architettura basata su API offra una flessibilità e una scalabilità superiori rispetto alle piattaforme monolitiche tradizionali. VTEX riporta che le migrazioni da piattaforme legacy sono aumentate di oltre cinque volte nel periodo 2022-2024 rispetto al 2019-2021. La piattaforma è stata riconosciuta come Challenger nel Gartner® Magic Quadrant™ per il commercio digitale del 2024, con un tasso di raccomandazione del 98% da parte dei clienti.
VTEX destaca la transición de grandes empresas de plataformas monolíticas tradicionales a su solución de comercio unificado. El comunicado de prensa presenta implementaciones exitosas de Colgate-Palmolive, que ha ampliado sus operaciones B2B en Suiza; Decathlon, que ha mejorado su estrategia omnicanal en Brasil con la Aplicación de Ventas de VTEX; y Hearst, que se ha integrado con Sephora a través de publicaciones importantes.
La empresa enfatiza cómo la arquitectura impulsada por API ofrece una flexibilidad y escalabilidad superiores en comparación con las plataformas monolíticas tradicionales. VTEX informa que las migraciones desde plataformas heredadas han aumentado más de cinco veces entre 2022-2024 en comparación con 2019-2021. La plataforma ha sido reconocida como Challenger en el Gartner® Magic Quadrant™ para Comercio Digital del 2024, con una tasa de recomendación del 98% por parte de los clientes.
VTEX는 주요 기업들이 기존의 모놀리식 플랫폼에서 통합 상거래 솔루션으로 전환하고 있음을 강조합니다. 보도 자료에서는 스위스에서 B2B 운영을 확장한 Colgate-Palmolive, 브라질에서 VTEX의 판매 앱으로 옴니채널 전략을 강화한 Decathlon, 주요 출판물에서 Sephora와 통합한 Hearst의 성공적인 구현 사례를 소개합니다.
회사는 API 기반 아키텍처가 전통적인 모놀리식 플랫폼에 비해 우수한 유연성과 확장성을 제공함을 강조합니다. VTEX는 구식 플랫폼에서의 마이그레이션이 2019-2021년에 비해 2022-2024년에 5배 이상 증가했다고 보고하고 있습니다. 이 플랫폼은 2024년 가트너(Gartner®) 디지털 상거래 마법의 사분면(Magic Quadrant™)에서 챌린저(Challenger)로 인정받았으며, 고객 추천 비율이 98%에 달합니다.
VTEX met en avant la transition des grandes entreprises des plateformes monolithiques traditionnelles vers sa solution de commerce unifié. Le communiqué de presse présente des mises en œuvre réussies par Colgate-Palmolive, qui a élargi ses opérations B2B en Suisse ; Decathlon, qui a amélioré sa stratégie omnicanale au Brésil avec l'application de vente de VTEX ; et Hearst, qui s'est intégrée à Sephora à travers des publications majeures.
L'entreprise souligne comment l'architecture basée sur API offre une flexibilité et une évolutivité supérieures par rapport aux plateformes monolithiques traditionnelles. VTEX indique que les migrations depuis des plateformes héritées ont augmenté de plus de cinq fois entre 2022 et 2024 par rapport à 2019-2021. La plateforme a été reconnue comme Challenger dans le Gartner® Magic Quadrant™ pour le commerce numérique de 2024, avec un taux de recommandation de 98 % de la part des clients.
VTEX hebt den Übergang großer Unternehmen von traditionellen monolithischen Plattformen zu seiner einheitlichen Handelslösung hervor. Die Pressemitteilung zeigt erfolgreiche Implementierungen von Colgate-Palmolive, die ihre B2B-Aktivitäten in der Schweiz ausgebaut haben; Decathlon, das seine Omnichannel-Strategie in Brasilien mit der Verkaufs-App von VTEX verbessert hat; und Hearst, das sich mit Sephora in großen Publikationen integriert hat.
Das Unternehmen betont, wie die API-gesteuerte Architektur im Vergleich zu herkömmlichen monolithischen Plattformen überlegene Flexibilität und Skalierbarkeit bietet. VTEX berichtet, dass die Migrationen von alten Plattformen von 2019-2021 bis 2022-2024 um mehr als das Fünffache zugenommen haben. Die Plattform wurde im Gartner® Magic Quadrant™ für digitalen Handel 2024 als Challenger anerkannt, mit einer Empfehlungsrate von 98% durch die Kunden.
- Migrations to VTEX platform increased 5x in 2022-2024 vs 2019-2021
- 98% customer recommendation rate according to Gartner
- Recognition as Challenger in 2024 Gartner Magic Quadrant for Digital Commerce
- Successful expansion with major enterprise clients (Colgate-Palmolive, Hearst, Decathlon)
- None.
Insights
The article highlights a significant market trend with VTEX gaining momentum in enterprise-level migrations, showing a 5x growth in platform migrations during 2022-2024 compared to 2019-2021. The partnerships with major brands like Colgate-Palmolive, Hearst and Decathlon demonstrate VTEX's expanding market penetration in the enterprise segment. The 98% customer recommendation rate and recognition as a Challenger in Gartner's Magic Quadrant signal strong competitive positioning in the digital commerce platform market.
The shift from monolithic to API-driven architecture represents a broader industry transformation, with VTEX capitalizing on enterprises' need for flexible, scalable solutions. The successful implementations across diverse business models (B2B, B2C, marketplace) showcase the platform's versatility and potential for continued market share growth.
VTEX's microservices-based architecture and API-driven approach addresses critical technical pain points in enterprise commerce. The platform's ability to support headless implementations, as demonstrated in Colgate's global rollout and enable independent scaling of specific components provides significant technical advantages over legacy systems. The successful integration of Hearst's marketplace with Sephora's ecosystem showcases the platform's robust capabilities in handling complex multi-site architectures and third-party integrations.
The unified commerce platform's modular design allows for targeted improvements without system-wide disruptions, a important feature for enterprise-scale operations. This technical architecture positions VTEX favorably in the growing composable commerce market.
How Colgate-Palmolive,
Monolithic platforms are like living in your parents’ basement: functional but restrictive. Want to fix something or make improvements? You have no true independence—it’s all connected, and one tweak risks unraveling the whole setup. Here’s what monoliths can’t do:
✖ Integrate all your operations—front-end, back-end, inventory, customer service—seamlessly. Nope.
✖ Scale specific areas independently to fuel growth. Hard no.
✖ Roll out new features without disrupting the entire system. Absolutely not.
Enter API-driven architecture: commerce for grownups, designed for flexibility, scalability, and seamless integration. Unlike your parents’ basement, API-driven commerce offers the freedom to customize and scale on your own terms. It’s your space—you can adjust what you need without having to consider how it might disrupt everything else. This is where real ownership begins.
As digital and physical experiences continue to merge, companies embracing unified commerce with microservices are redefining efficiency, agility, innovation, business growth and customer connection.
In this update, we’ll showcase leading brands that have moved from a legacy ecommerce platform to a unified commerce platform to transform their digital experience and unlock new possibilities.
Colgate-Palmolive
The global leader in oral, skin and pet care, continues its expansion with VTEX. Following the successful B2B implementations of PCA Skin Professional and Colgate Oral Professional in the US, Colgate has now extended its digital strategy to international markets, recently launching Oral Professional in
Colgate's headless global architecture powered by VTEX enabled a seamless rollout, demonstrating the platform's adaptability and scalability across diverse markets and business models. We are thrilled to support Colgate's continued expansion in the US and
Decathlon
A global leader in sporting goods retail with over 1,700 stores across 64 countries, leveraged VTEX’s Sales App in
The VTEX Sales App enabled personalized customer interactions, real-time stock visibility, and flexible checkout, ensuring a faster, more agile shopping experience. This innovation has helped Decathlon maintain its commitment to delivering high-quality, customer-centric service, driving operational efficiency and increasing conversion rates through a fully unified commerce platform.
One of the largest global diversified information and media companies, has leveraged VTEX’s extensive native capabilities, multi-site architecture, and VTEX IO developer cloud to successfully integrate with the prestige beauty retailer, Sephora, becoming part of Hearst’s expanding digital marketplace.
Now available across leading lifestyle publications like Women’s Health, Cosmopolitan, Harper’s Bazaar, Men’s Health, and Prevention,
Now, with just a click, over 8,500 products from Sephora’s diverse assortment are available, offering customization and rewards through its popular Beauty Insider loyalty program. We are excited to accompany
Each of these enterprise brands illustrates how a modular, unified commerce platform that unlocks microservices and composable offerings, enables enterprise brands to innovate, engage customers, and drive success at scale.
Ready to migrate your digital commerce platform? Choose one built for ambition.
As an enterprise, you need a platform that doesn’t just follow trends—it challenges the norm. A foundation designed for businesses that thrive on challenges, make smart decisions, and pursue meaningful growth. When evaluating your digital or unified commerce platform, keep these in mind:
✔ The platform grasps the complexities of modern commerce.
✔ Whether optimizing manufacturing, navigating distribution, or enabling seamless omnichannel retail, it fuels your growth.
✔ A unified, modular architecture simplifies complexity—converging B2B and B2C into a single system that scales effortlessly.
✔ It’s more than technology—it’s about fueling growth and delivering measurable success.
✔ A foundation for businesses that lead, innovate, and deliver on their own terms.
Legacy monolithic platforms can’t provide agility or tailored solutions without expensive, disruptive overhauls. For companies like Colgate-Palmolive,
- In the past three years (2022-2024), migrations from legacy platforms to VTEX grew more than five times compared to the previous three-year period (2019-2021).
- VTEX (NYSE: VTEX), recognized as a Challenger in the 2024 Gartner® Magic Quadrant™ for Digital Commerce.
-
98% of VTEX customers are willing to recommend the platform, as mentioned in the 2024 Gartner® Voice of the Customer for Digital Commerce.
About VTEX:
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241211514792/en/
Kate
PAN Communications for VTEX
VTEX@pancomm.com
Source: VTEX
FAQ
How much did VTEX platform migrations increase between 2022-2024?
What is VTEX's customer recommendation rate according to Gartner in 2024?
How did Decathlon utilize VTEX's Sales App in Brazil?
What was Colgate-Palmolive's recent expansion with VTEX in Europe?
How did Hearst integrate VTEX with Sephora across its publications?
