Victoria’s Secret & Co. Awarded for Alabama Cotton Farms Collaboration and Adaptive Launch From the Anthem Awards
Victoria's Secret & Co. (VS&Co) has received two notable awards from the Fourth Annual Anthem Awards: a Silver Award in Sustainability, Environment, & Climate for their collaboration with Alabama cotton farms, and a Bronze Award for their 2023 Adaptive Collection in Diversity, Equity & Inclusion.
The company's innovative cotton initiative involves direct purchasing from four Alabama family farms (one Black-owned, three women-owned), eliminating intermediaries to ensure farmers receive full proceeds. Additionally, VS&Co launched VS & PINK Adaptive, their first collection of intimates for women with disabilities, developed in partnership with the Runway of Dreams Foundation.
Victoria's Secret & Co. (VS&Co) ha ricevuto due premi significativi dai Quarti Annuali Anthem Awards: un Premio Argento per Sostenibilità, Ambiente e Clima grazie alla loro collaborazione con le fattorie di cotone in Alabama, e un Premio Bronzo per la loro Collezione Adattiva 2023 in Diversità, Equità e Inclusione.
L'innovativo programma di cotone dell'azienda prevede l'acquisto diretto da quattro fattorie familiari in Alabama (una di proprietà di afroamericani, tre di proprietà femminile), eliminando gli intermediari per garantire che gli agricoltori ricevano il ricavato completo. Inoltre, VS&Co ha lanciato VS & PINK Adaptive, la loro prima collezione di biancheria intima per donne con disabilità, sviluppata in collaborazione con la Runway of Dreams Foundation.
Victoria's Secret & Co. (VS&Co) ha recibido dos premios notables de los Cuartos Premios Anuales Anthem: un Premio de Plata en Sostenibilidad, Medio Ambiente y Clima por su colaboración con las granjas de algodón de Alabama, y un Premio de Bronce por su Colección Adaptativa 2023 en Diversidad, Equidad e Inclusión.
La iniciativa innovadora de algodón de la empresa implica la compra directa a cuatro granjas familiares de Alabama (una de propiedad afroamericana, tres de propiedad femenina), eliminando intermediarios para asegurar que los agricultores reciban la totalidad de las ganancias. Además, VS&Co lanzó VS & PINK Adaptive, su primera colección de lencería para mujeres con discapacidad, desarrollada en asociación con la Fundación Runway of Dreams.
빅토리아 시크릿 & 코. (VS&Co)는 제4회 안섬 어워드에서 두 개의 주목할 만한 상을 수상했습니다: 알라바마 면화 농장과의 협력으로 지속 가능성, 환경 및 기후 부문에서 은상을, 다양성, 공정성 및 포용성 부문에서는 2023 적응형 컬렉션으로 동상을 받았습니다.
회사의 혁신적인 면화 이니셔티브는 네 개의 알라바마 가족 농장에서 직접 구매하는 것으로, (하나의 흑인 소유, 세 개의 여성 소유) 중개인을 없애 농부들이 전체 수익을 받을 수 있도록 보장합니다. 또한 VS&Co는 장애인을 위한 첫 번째 속옷 컬렉션인 VS & PINK Adaptive를 런웨이 오브 드림스 재단과 협력하여 출시했습니다.
Victoria's Secret & Co. (VS&Co) a reçu deux prix remarquables lors des Quatrièmes Anthem Awards : un Prix Argent pour la Durabilité, l'Environnement et le Climat grâce à leur collaboration avec des fermes de coton en Alabama, et un Prix Bronze pour leur Collection Adaptative 2023 en Diversité, Équité et Inclusion.
L'initiative innovante de l'entreprise consiste à acheter directement auprès de quatre fermes familiales de l'Alabama (une détenue par des Afro-Américains, trois détenues par des femmes), éliminant ainsi les intermédiaires pour garantir que les agriculteurs reçoivent l'intégralité des bénéfices. De plus, VS&Co a lancé VS & PINK Adaptive, sa première collection de lingerie pour femmes en situation de handicap, développée en partenariat avec la Runway of Dreams Foundation.
Victoria's Secret & Co. (VS&Co) hat zwei bemerkenswerte Auszeichnungen von den vierten jährlichen Anthem Awards erhalten: einen Silber-Award in den Kategorien Nachhaltigkeit, Umwelt und Klima für ihre Zusammenarbeit mit Baumwollfarmen in Alabama, sowie einen Bronze-Award für ihre adaptive Kollektion 2023 in den Bereichen Vielfalt, Gleichheit und Inklusion.
Die innovative Baumwollinitiative des Unternehmens umfasst den direkten Einkauf bei vier Familienfarmen in Alabama (eine in afroamerikanischem Besitz, drei in Besitz von Frauen), wobei Zwischenhändler ausgeschlossen werden, um sicherzustellen, dass die Landwirte den vollen Erlös erhalten. Darüber hinaus hat VS&Co die erste Kollektion von Unterwäsche für Frauen mit Behinderungen, VS & PINK Adaptive, in Zusammenarbeit mit der Runway of Dreams Foundation herausgebracht.
- Direct cotton purchasing initiative reduces supply chain costs by eliminating intermediaries
- Expansion into adaptive intimates market opens new revenue stream
- Recognition through prestigious awards enhances brand reputation
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 6, 2024 / Victoria's Secret
Victoria's Secret & Co. recently received a Silver Award in the Sustainability, Environment, & Climate Category for the Fourth Annual Anthem Awards thanks to a unique collaboration with four Alabama cotton family farms. In addition, VS&Co also received a Bronze Award for the launch of its 2023 Adaptive Collection in the category of Diversity, Equity & Inclusion.
Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, they're defining a new benchmark for impactful work that inspires others to take action in their own communities.
In 2023, VS&Co embarked on a first-of-its-kind initiative to purchase cotton directly from four Alabama family farms - one Black-owned, and three women-owned. This marks a significant departure from traditional supply chain models in the fashion industry, which typically relies on intermediaries to ship, process, and sell in bulk. Rather, this direct and transparent relationship with cotton partners eliminates intermediaries, so farmers receive all of the proceeds from their crops which in turn supports their land, livelihoods, families, and communities for future generations.
In October 2023, VS&Co announced the launch of VS & PINK Adaptive, our first-ever collection of intimates for women with disabilities. We're incredibly honored to have launched the Adaptive Collection by closely partnering with industry experts and changemakers, including the Runway of Dreams Foundation, a nonprofit organization that works toward a future of inclusion.
"This is a really proud moment for our company," said Melinda "Mel" McAfee, Chief Human Resources and Legal Officer, VS&Co. "These initiatives give us the opportunity to support women in meaningful ways through innovative programs that are making a positive impact in the world."
The Fourth Annual Anthem Awards was the most competitive season yet with more than 2,300 entries submitted from 34 countries worldwide. Anthem winners are selected by the International Academy of Digital Arts and Sciences judges.
For more information and to see all the winners, visit anthemawards.com. To learn more about these projects, review our 2024 Women's Impact Report here.
View additional multimedia and more ESG storytelling from Victoria's Secret on 3blmedia.com.
Contact Info:
Spokesperson: Victoria's Secret
Website: https://www.3blmedia.com/profiles/victorias-secret
Email: info@3blmedia.com
SOURCE: Victoria's Secret
View the original press release on accesswire.com
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