MINDD To Partner With Victoria's Secret As Exclusive Retailer

Rhea-AI Summary

MINDD, a bra company designed for D+ women, has partnered with Victoria's Secret (NYSE: VSCO) as their exclusive retailer. Founded by Helena Kaylin, MINDD aims to address the needs of underserved D+ consumers with innovative fit technology called MINDDTech. The partnership, initiated in early 2021, features curated collections of MINDD's popular products on Victoria's Secret's platform. Launched in February 2020, MINDD is committed to sustainability, offering wire-free bras and reducing waste. For more information, visit MINDDBRA.com.

Positive

• Exclusive partnership with Victoria's Secret enhances brand visibility.
• MINDDTech offers innovative bra fit technology addressing consumer needs.
• Sustainability commitment by eliminating wires and plastics appeals to eco-conscious consumers.

Negative

• None.

LOS ANGELES, Oct. 28, 2021 /PRNewswire/ -- MINDD, the first bra company engineered for the D+ woman, announces partnership with the world's largest intimates specialty brand, Victoria's Secret, as their exclusive retailer.

MINDD was created by Helena Kaylin, who started her two-decades long intimates career at Victoria's Secret in 2005. In her role on the brand's research and development team, Kaylin was tasked with exploring innovation, sustainability, and efficiency in the design of bras globally. "It was during my invaluable time at Victoria's Secret where I really learned the importance of design and forward-thinking technology when it comes to building truly best in class bras."

Kaylin went on to serve in leadership roles at global brands like Lululemon, Under Armour, and Calvin Klein; however, despite being on the forefront of bra design and production, she saw that the D+ consumer was significantly underserved. A 36DD herself, Kaylin launched MINDD in 2020, and created a patent-pending fit technology (MINDDTech) that addresses seven key zones throughout the bra, addressing key pain-points experienced by D+ women.

MINDD and Victoria's Secret began working together in early 2021, carefully curating a collection specifically for the Victoria's Secret audience, which features a range of MINDD's most popular products, including their signature bras, seamless underwear and bodysuits, across a variety of colors.

MINDD is now available on www.VictoriasSecret.com within the "Brands We Love" platform. All MINDD products are also available at www.MINDDBra.com.

About MINDD:
Launched in February 2020, MINDD is the first direct-to-consumer bra company engineered for the D+ shopper, founded by fashion and intimates expert Helena Kaylin. Based in Los Angeles, MINDD introduced its inaugural bra line in February 2020, and also features a seamless underwear line as well as bodysuits. MINDD leverages MINDD Tech, a proprietary, patent-pending technology created for optimal fit and function, within the design of their bras. All MINDD bras are wire-free. MINDD is committed to sustainability and reducing waste by eliminating any use of wires, plastics, and foams. For more about MINDD, visit www.MINDDBRA.com, or check out our Instagram - @MINDDBra.

About Victoria's Secret:
Victoria's Secret (NYSE: VSCO) is the world's largest intimates specialty retailer offering a wide assortment of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear and athleisure, as well as award-winning prestige fragrances and body care. With nearly 1,400 retail stores worldwide and a predominately female workforce of more than 25,000, Victoria's Secret boasts the largest team of specialty trained bra fit experts worldwide. Victoria's Secret is committed to inspiring women around the world with products and experiences that uplift and champion them and their journey while creating lifelong relationships and advocating for positive change.

 

View original content:https://www.prnewswire.com/news-releases/mindd-to-partner-with-victorias-secret-as-exclusive-retailer-301410963.html

SOURCE MINDD™

FAQ

What is MINDD's partnership with Victoria's Secret about?

MINDD has partnered with Victoria's Secret as their exclusive retailer, offering a collection specifically curated for D+ women.

When was MINDD launched?

MINDD was launched in February 2020.

What technologies does MINDD use in its bras?

MINDD uses a patent-pending fit technology called MINDDTech to improve the fit and comfort of bras for D+ women.

What products are available at Victoria's Secret through MINDD?

MINDD's collection at Victoria's Secret includes signature bras, seamless underwear, and bodysuits.

How does MINDD contribute to sustainability?

MINDD contributes to sustainability by eliminating the use of wires, plastics, and foams in its bra designs.