Royal Jordanian Airlines to Elevate Passenger Experience with Viasat's State-of-the-Art In-flight Wi-Fi Across Multiple Fleets
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Insights
The strategic alliance between Royal Jordanian Airlines and Viasat Inc. reflects a growing trend in the aviation industry where airlines are increasingly investing in in-flight connectivity (IFC) to enhance customer experience. This move is likely to be a competitive differentiator for Royal Jordanian, potentially increasing its appeal to tech-savvy travelers who prioritize connectivity and entertainment options during flights. The decision to retrofit existing aircraft and install IFC systems on new ones could signal a long-term commitment to improving service offerings, which may improve customer loyalty and, by extension, passenger load factors over time.
From a market perspective, this initiative could position Royal Jordanian Airlines favorably in the Middle Eastern market, where many carriers are vying for a share of the increasingly lucrative business and leisure travel segments. The anticipated network coverage across the Middle East, Europe and North Africa could also enhance the airline's market reach, possibly leading to expanded route offerings and increased flight frequencies to meet the demand for connected flights. This could have a positive impact on the company's revenue streams and market share in the regions it serves.
Investing in Viasat's IFC solution represents a significant capital expenditure for Royal Jordanian Airlines. The financial implications of this investment will need to be closely monitored, as the initial costs associated with retrofitting existing aircraft and equipping new ones could be substantial. However, the investment in IFC technology could be justified if it leads to higher ticket sales, ancillary revenue from Wi-Fi services and improved customer retention. It is essential to consider the potential return on investment (ROI) and how the enhanced in-flight experience could translate into financial benefits for the airline.
For Viasat Inc., the partnership with Royal Jordanian Airlines may bolster its position in the aviation sector and could lead to similar deals with other airlines, thereby increasing its revenue and market presence. The stock market reaction to such news typically reflects the anticipated future earnings potential from the deal and investors will be watching for signs of successful implementation and uptake by passengers. If the service is well-received, it could lead to improved financial performance for both companies in the long run.
The deployment of Viasat's high-speed, high-capacity Ka-band satellite network, including the upcoming ViaSat-3 constellation, is a significant technological advancement in the aviation industry. The Ka-band spectrum offers higher throughput and bandwidth capabilities, which are critical for providing a reliable and fast internet connection to passengers on board. This is especially challenging in a moving aircraft, where traditional ground-based internet services are not feasible.
The ability to flex capacity to meet demand is a key feature that sets Viasat's IFC apart, as it ensures passengers can enjoy a consistent and high-quality online experience even during peak usage times. For Royal Jordanian Airlines, this enhanced connectivity could improve operational efficiency by enabling better communication between the crew and ground services, as well as offering real-time data transfer that could assist in flight optimization and fuel savings.
Fast, Streaming Connectivity Will Be A Key Component of Royal Jordanian Airlines' Customer Experience
The connectivity service will be configured to provide passengers with a high-quality online experience, including fast internet speeds, streaming entertainment possibilities, real-time communication capabilities, and productivity options designed to keep passengers and crew connected throughout the flight. Viasat's advanced, in-flight Wi-Fi will be available on various flight routes in the
Commenting on the new IFC relationship, Samer Majali, Vice Chairman / Board Designee CEO of Royal Jordanian Airlines, said, "We are committed to providing our passengers with a superior in-flight experience. By introducing high-speed streaming Wi-Fi on our new fleets, and even installing it on some aircraft of our existing fleet, we are enabling state-of-the-art connectivity while in-flight, and providing passengers with an enhanced and curated entertainment experience. We are looking forward to introducing the first Wi-Fi on board our E2 Embraer Jets arriving by the end of this month."
Don Buchman, VP and GM of Commercial Aviation at Viasat, said, "As Royal Jordanian Airlines looks to enhance its passenger experience for the future, we are proud to be part of enabling a next-level experience through fast and resilient connectivity wherever Royal Jordanian Airlines flies. We have worked closely with the team at Royal Jordanian Airlines to develop a solution that will match its goals and provide an advanced experience for passengers. We look forward to a successful relationship for many years to come."
Adoption of Viasat's IFC solution is rising globally, in large part thanks to the company's focus on serving the aviation market by combining throughput capacity with the ability to flex that capacity to meet demand where it is highest and most concentrated. By doing so, Viasat and Royal Jordanian Airlines will be able to provide a consistently high quality, high-speed, and content-rich in-flight Wi-Fi experience, even during times of peak demand.
With anticipated flight routes across the
For more information about Viasat's in-flight connectivity solutions, please visit the Company's Commercial Aviation page at vsat.co/commercial-aviation
About Royal Jordanian Airlines
As the Levant region's leading carrier, Royal Jordanian Airlines aspires to be the airline of choice for connecting
From its hub at Queen Alia International Airport, RJ operates a modern fleet of aircraft that flies to destinations worldwide, via an ever-expanding route network that connects
RJ customers can book their flights and manage their trips via RJ sales offices around the world, as well as through the airline's global network of official RJ travel agents. RJ's call center is available to support passengers 24/7, at +962 6 510 0000. Customers can also find information and support around the clock via the RJ website, www.rj.com, and through the airline's dedicated mobile application.
About Viasat
Viasat is a global communications company that believes everyone and everything in the world can be connected. With offices in 24 countries around the world, our mission shapes how consumers, businesses, governments and militaries around the world communicate and connect. Viasat is developing the ultimate global communications network to power high-quality, reliable, secure, affordable, fast connections to positively impact people's lives anywhere they are—on the ground, in the air or at sea, while building a sustainable future in space. In May 2023, Viasat completed its acquisition of Inmarsat, combining the teams, technologies and resources of the two companies to create a new global communications partner. Learn more at www.viasat.com, the Viasat News Room or follow us on Facebook, Instagram, LinkedIn, X or YouTube.
Copyright © 2024 Viasat, Inc. All rights reserved. Viasat, the Viasat logo and the Viasat Signal are registered in the
Forward-Looking Statements
This press release contains forward-looking statements that are subject to the safe harbors created under the Securities Act of 1933 and the Securities Exchange Act of 1934. Forward-looking statements include among others, statements related to Viasat and Royal Jordanian Airlines' relationship; the introduction of Viasat's IFC services on Royal Jordanian Airlines' new and existing aircraft; the enhanced internet experience passengers and crew can expect; the availability, capabilities and performance of the Viasat IFC solution; the number of aircraft, location of service, and the timing to connect the new and existing Royal Jordanian Airlines Embraer E2s, Airbus A320 series, Airbus A321 aircraft and Boeing 787-900 and 787-800 fleets; the ability to direct capacity to demand; the forward compatibility of Viasat's IFC system; the satellites used to provide the service, and the expected global capacity gains that will be provided by future Viasat satellites. Readers are cautioned that actual results could differ materially and adversely from those expressed in any forward-looking statements. Factors that could cause actual results to differ include: our ability to successfully implement our business plan for our broadband services on our anticipated timeline or at all; risks associated with the construction, launch and operation of the satellite(s) used to supply these services, including the effect of any anomaly, operational failure or degradation in satellite performance; contractual problems; product defects; manufacturing issues or delays; regulatory issues; changes in relationships with, or the financial condition of, key suppliers; technologies not being developed according to anticipated schedules, or that do not perform according to expectations; and other factors affecting the aviation sector generally. In addition, please refer to the risk factors contained in Viasat's SEC filings available at www.sec.gov, including Viasat's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date on which they are made. Viasat undertakes no obligation to update or revise any forward-looking statements for any reason.
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SOURCE Viasat, Inc.
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